Em does hair

Just a girl with a cool job.. and an addiction to buying hair colour ✨🌈

Hair salon hair colour vivid colour salon life best job Neal and Wolf

One of the biggest mistakes I see with red hair is people thinking brighter = better.

But the truth? The MOST expensive looking reds usually have depth, richness & the right undertones behind them ✨

Too much lift, the wrong developer, or no depth can leave reds looking flat, harsh or fading way too quickly.

A good red should look glossy, dimensional and ALIVE — not just bright for 5 minutes 👏🏼
Not all reds are created equal, and here's where you can be going wrong!
One of the biggest mistakes I see with red hair is people thinking brighter = better.

But the truth? The MOST expensive looking reds usually have depth, richness & the right undertones behind them ✨

Too much lift, the wrong developer, or no depth can leave reds looking flat, harsh or fading way too quickly.

A good red should look glossy, dimensional and ALIVE — not just bright for 5 minutes

Creating reds is all about balance, undertones and keeping the hair healthy enough to actually reflect the colour beautifully.
Here's some of my go to formulas for creating the perfect red.

❤️77.66 - 10vol
🌹77.66 & 066 20vol (brighter)
🍎55.66 & 088 - 10vol (rich)
🍒55.66 & 022 - 10vol (cherry)
🍓 7RR - 5vol (glaze)
Don't forget each formula should be tweaked to be totally right for your client, formulas would vary from person to person..
Let me know some of your fave formulas or tag me if you try any of these!

Your colour placements might be ruining your end result… stop blaming you formulas!! ✋🏼
Formulating matters… but placement is what brings the whole colour to life 👀✨

You can have the perfect formula, but if your placement isn’t working WITH the haircut, movement and natural fall of the hair… the end result can fall flat.

Depth creates contrast.
Contrast creates dimension.
And dimension is what makes hair look expensive ✨

Sometimes all it takes is one darker ribbon, a softer blend, or changing where brightness sits to completely transform the final result.

Stylists — are you visualising the placement first, or reaching for the bowls first?
Who would like to see videos for certain sectioning and placement patterns? 🙌🏼✨

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6 reasons I choose the brand I work with…
(and why it matters for YOUR hair)

🐰 Vegan & Leaping Bunny approved
No animal testing.
No compromises.
Just ethical beauty that aligns with my values and ...yours

Vibrancy that lasts
Bright, bold, dimensional colour…
that actually sticks around

Healthy, shiny hair always wins
If it doesn’t feel good, I don’t use it
Glossy, silky, touchable results every time

They do what they say
No gimmicks. No false promises
Just results I can trust behind the chair.

Creative freedom
I can mix, customise, and create
without ever compromising the hair

Real support from the brand
Education, innovation, community…
I’m backed every step of the way
Thankyou proud to be an ambassador and work alongside you everyday! 💜🙌🏼