Beauty For Ashes - Midlife Wellbeing
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Menopause expert, coach and speaker supporting women through menopause, skin confidence, wellbeing and longevity-led care in Knowle, Solihull / Birmingham & online.
📧 [email protected]
27/07/2026
Do you need a complicated skincare routine in midlife?
Not always.
In fact, when skin becomes drier, more sensitive or more unpredictable during perimenopause and menopause, doing too much can sometimes make things worse.
A simple, consistent routine is often a better place to start.
For the morning, Genine recommends thinking about your routine in layers, from lightest to richest:
• cleanser
• toner, if tolerated
• antioxidant or hydrating serum
• moisturiser
• SPF
SPF is especially important because sun exposure is one of the biggest contributors to premature skin ageing, pigmentation, reduced hydration and loss of elasticity.
For the evening, the focus is cleansing, repairing and supporting the skin barrier.
This may include:
• cleanser
• toner, if tolerated
• gentle exfoliation only if appropriate
• eye cream, if used
• moisturiser or night cream
Active ingredients such as vitamin C, glycolic acid or retinol can be helpful for some skin types, but they are not suitable for everyone.
If your skin is sensitive, inflamed, irritated, has eczema, rosacea or an impaired skin barrier, be careful with strong actives and seek advice before adding more products.
The goal is not to use the most products.
The goal is to use the right products for your skin.
In this video, Genine explains a simple approach to AM and PM skincare in menopause.
22/07/2026
Join me live today at 7pm on Instagram 🤍
I’ll be talking more about skin health, menopause and the changes many women notice through midlife.
Bring your questions - I’d love to hear from you!
See you there! 🌿
20/07/2026
What happens to our skin in menopause?
Many women notice that their skin begins to behave differently during perimenopause, menopause and midlife.
It may feel drier than before.
It may look duller.
It may become more sensitive.
Fine lines may appear more noticeable.
The skin may feel less firm or less hydrated.
These changes can feel frustrating, especially when products that once worked no longer seem to give the same results.
As we move through midlife, the skin naturally changes. Hormonal shifts may affect hydration, elasticity and collagen production, while lifestyle, sun exposure, stress, nutrition and skincare habits can also play a role.
This is why your skin does not always “age” at exactly the same pace as your age.
How you care for it matters.
Simple support can make a difference:
• cleansing gently
• using a moisturiser suited to your skin
• wearing SPF daily
• avoiding product overload
• staying hydrated
• reviewing active ingredients carefully
• seeking advice if skin becomes irritated or difficult to manage
Your skin is not failing you.
It may simply need different support than it did before.
In this video, Genine explains what can happen to the skin during menopause and why understanding these changes can help you make better choices.
13/07/2026
What does gut health have to do with your skin?
More than many people realise.
Your gut supports digestion, nutrient absorption, immune function, hormonal balance and inflammation control. And because your skin is part of the wider body system, what happens internally can often show externally too.
When gut health, hydration, nutrition or lifestyle are out of balance, some women may notice changes such as:
• dull or dry-looking skin
• breakouts
• irritation
• uneven tone
• increased sensitivity
• slower skin recovery
• changes in skin texture
This does not mean every skin concern starts in the gut. Skin can be affected by many things, including hormones, stress, medication, allergies, pollution, skincare products and underlying skin conditions.
But it does mean skin health should not only be approached from the outside.
Supporting your skin through midlife often means looking at the bigger picture:
• drinking enough water
• eating a balanced diet
• supporting digestion
• managing stress where possible
• reviewing your skincare routine
• protecting your skin barrier
• seeking advice if symptoms persist
In this part of the Skin Health in Menopause series, Genine explains why gut health matters and how it may connect with the skin.
Your skin is not separate from the rest of your wellbeing.
It is part of the whole picture.
3 signs your skin needs a review, not another product!
Skincare has become "noisy", don't you think?
There is always a new product, new active ingredient, new routine or new trend promising better skin. But for many women, especially through midlife, perimenopause and menopause, adding more products is not always the answer.
Watch the video and message me if you would like help understanding where to begin.
08/07/2026
Join me live today at 7pm on Instagram 🤍
I’ll be talking more about skin health, menopause and the changes many women notice through midlife.
Bring your questions - I’d love to hear from you!
See you there! 🌿
07/07/2026
I’m pleased to share that I’ll be speaking at the CPD-approved SimEx Summit 2026 with Simulaids Ltd.
My session will focus on:
**Wellbeing, Confidence and Readiness: What Educators Can Do Before Students Step into Practice**
I’ll be exploring how simulation-based education can support student wellbeing, confidence and psychological safety before learners move into real-world clinical environments.
This is such an important conversation, especially when preparing students to manage anxiety, build resilience and feel more ready for practice.
Thank you to Simulaids Ltd for the opportunity to be part of the summit.
Just 9 days until the CPD-approved SimEx Summit 2026.
Final Speaker Spotlight: Genine Williams: Wellbeing, Confidence and Readiness: What Educators Can Do Before Students Step into Practice
Explore how simulation-based education can support student wellbeing, confidence and psychological safety before learners step into real-world practice. This session examines the role of thoughtful scenario design, facilitation and debriefing in helping students manage anxiety, build resilience and feel ready to transfer their learning from the classroom to clinical environments.
Let’s talk about skin health in menopause 🌿
In this short video, Genine introduces the beginning of a new educational series exploring how our skin can change through perimenopause, menopause and midlife.
Many women notice changes such as dryness, dullness, sensitivity, breakouts, fine lines, reduced elasticity or skin that simply no longer responds to the same products as before.
But skin health is not just about what we put on our face.
In this series, Genine will be looking at the bigger picture, including:
• gut health and skin balance
• hormonal changes
• skin conditions and sensitivities
• SPF and daily protection
• morning and evening routines
• confidence in your changing skin
This first video is an introduction to the conversation and a reminder that understanding your skin is often the first step towards feeling more confident in it.
Your skin may be changing, but that does not mean you have lost control of it.
Follow Beauty for Ashes for the next posts in the Skin Health in Menopause series 🤍
What are the symptoms of perimenopause?
Perimenopause does not always begin with a hot flush.
For some women, the first sign is a change in their periods. For others, it may be disrupted sleep, anxiety, brain fog, lower energy or simply feeling unlike themselves.
Common symptoms may include:
• periods becoming irregular, heavier or lighter
• hot flushes and night sweats
• difficulty falling asleep or staying asleep
• tiredness
• mood changes, anxiety or low mood
• problems with memory or concentration
• headaches or heart palpitations
• aching muscles and joints
• dry, itchy or more sensitive skin
• vaginal dryness or discomfort
• reduced s*x drive
• changes in body shape or weight
You may experience only a few symptoms, and they may change over time. Some can also be caused by other health conditions, stress, medication or lifestyle factors, so it is important not to diagnose yourself from a social-media checklist alone.
If changes are affecting your daily life, speak to a GP, nurse or pharmacist about the support and treatment options available.
In this short video, Genine explains some of the signs women may notice during perimenopause and why recognising them can be the first step towards seeking the right support.
29/06/2026
It’s always lovely spending time together with ladies and the conversations that we share together during the menopause workshops. Thank you for a lovely morning Citisens4u community x
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Beauty For Ashes/The Midlife Wellbeing Clinic
Knowle
B939LF