Alexandra Reed Semi Permanent Makeup
Trained by world renowned phi Brows to offer you the best most natural Brows possible Medical tatto
✨ Hyperrealism Brows ✨
Every single hair stroke you see here has been created using a machine and an ultra-fine needle, carefully placed to mimic the appearance of natural brow hairs.
Unlike traditional microblading, hyperrealism brows create soft, realistic texture with incredible detail, making them ideal for those wanting the most natural-looking enhancement possible.
✔ Suitable for most skin types
✔ Natural, undetectable results
✔ Custom designed to complement your features
✔ Perfect for sparse, uneven or overplucked brows
Created by award-winning artist Alexandra Cooke-Reed at Brow Game, Leeds.
Ready to wake up with beautiful brows every day? Send a message to book your consultation or visit Brow Game
PermanentMakeupLeeds YorkshirePMU
The Person Behind Brow Game 🖤
People often see the finished brows, the awards, the qualifications and the business, but behind Brow Game is simply a mum of three with a dream.
When I started this journey, it wasn’t about building a brand. It was about creating a better future for my family, doing something I loved, and proving that with enough determination, hard work and a little courage, anything is possible.
What began as a passion for helping people feel confident has grown into an award-winning business, but family has always remained at the heart of everything I do. Every early morning, late night, training course, competition entry and challenge has been driven by a desire to provide for my children and create a life I could be proud of.
Today, I’m incredibly grateful to every client who has trusted me with their brows, eyeliner, lips, medical tattooing and scar work. Your support has helped turn a dream into reality.
From one treatment room in Leeds to thousands of clients, Brow Game is more than a business. It’s a story of resilience, family, passion and never giving up.
🖤 Award-Winning Artist Alexandra Cooke-Reed
🖤 Mum of Three
🖤 Founder of Brow Game
🖤 Helping people rediscover confidence since 2016
📍Leeds, West Yorkshire
🌐 www.browgame.co.uk
AwardWinningArtist YorkshireBusiness PMUArtist FemaleFounder BehindTheBrand LeedsBusiness
✨ REVIEW ✨
“Totally amazing. Having had complete alopecia for 6 years, and no brows at all, I can honestly say Alexandra has made my face feel like my own again. She's also lovely and completely puts you at ease. Would recommend her to anyone!” -Sarah Whittle
Thank you Sarah, for trusting us with your brow journey. Reviews like this are a reminder of how much natural-looking brows can help restore confidence and bring back a sense of familiarity.
📍 Leeds, West Yorkshire
🏆 Brow Game by Alexandra Cooke-Reed
📩 DM to book your consultation
🌐 www.browgame.co.uk
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Men’s hyperrealism brows designed to restore shape, improve density, and create a clean natural finish without looking obvious or overdone. Ultra-fine hair strokes are customised to blend seamlessly with your existing brow pattern for subtle, realistic results.
📍 Leeds, West Yorkshire
🏆 Brow Game by Alexandra Cooke-Reed
📩 DM to book your consultation
🌐 www.browgame.co.uk
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28/05/2026
✨ A subtle change can make the biggest difference. Hyperrealism brow microblading restored fullness, definition, and a refreshed natural look while keeping the brows soft and realistic.
📍 Leeds, West Yorkshire
🏆 Brow Game by Alexandra Cooke-Reed
📩 DM to book your consultation
🌐 www.browgame.co.uk
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Brow Game ✨ Hyper-realism brow transformation
These hyper-realism brows were created to softly cover old tattooed brows that had also been through laser removal.
Lasered skin can sometimes heal differently, so every stroke placement and layer was carefully designed to create a soft, natural finish while blending and correcting previous work beautifully.
A fresh start for brows that once felt difficult to fix 🤍
Award winning artist Alexandra Cooke-Reed
Brow Game
Leeds based
www.browgame.co.uk
BrowsLeeds BrowCorrection LaserRemovalBrows OldTattooBrows WestYorkshireBrows
✨ How Much Fade Is the Right Amount Before a Colour Boost? ✨
One of the most common questions I get is:
👉 “When should I book my colour boost?”
The ideal time is when your brows have faded by around 30-50%. This means there’s still enough of the original shape and colour visible for me to refresh and enhance the pigment beautifully.
If you leave it until your brows have almost completely disappeared, a simple colour boost may no longer be suitable and a full new treatment could be required.
Factors that affect fading include:
✔️ Skin type
✔️ Sun exposure ☀️
✔️ Skincare products and acids
✔️ Lifestyle and exercise
✔️ Individual healing and retention
Most clients find a colour boost is needed every 12-24 months, although some enjoy their results for even longer.
💬 Not sure if you’re ready for a boost? Pop a photo of your brows in the comments or send me a message and I’ll happily advise.
🏆 Award-Winning Artist Alexandra Cooke-Reed
📍 Leeds, West Yorkshire
🌐 www.browgame.co.uk
❓How long has it been since your last treatment? Let me know below!
PowderBrowsLeeds PMUArtist BrowsLeeds
✨ Bring your brows a gorgeous lift, book your session today
Beautiful brows can completely transform your look, adding softness, shape, and definition while keeping your natural features at the centre.
Our brow treatments are designed to enhance your shape, create a fuller-looking finish, and leave you feeling polished with minimal daily effort.
✔️ Lifts and defines your natural brows
✔️ Enhances brow shape and symmetry
✔️ Creates a fuller, softer appearance
✔️ Low-maintenance beauty
✔️ Tailored to your unique features
✔️ Wake up with effortlessly polished brows
Freshly styled brows can instantly brighten your face and give you that clean, lifted look 🤍
📍 Leeds, West Yorkshire
🏆 Brow Game by Alexandra Cooke-Reed
📩 DM to book your consultation
🌐 http://www.browgame.co.uk/
📞 +44 113 450 8680
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26/05/2026
💋 LIP BLUSH TREATMENT
Soft colour. Beautiful definition. Effortless everyday lips.
Lip blush is a semi-permanent cosmetic treatment designed to enhance your natural lip colour, improve symmetry, and create the appearance of fuller, healthier-looking lips with a soft, natural finish.
✔️ Enhances natural lip colour
✔️ Improves lip shape & symmetry
✔️ Creates a fuller-looking appearance
✔️ Long-lasting results up to 36 months
✔️ Soft, natural healed results
✔️ Wake up with beautiful lips every day
Freshly done lips will appear brighter at first and will heal softer and more natural over the following weeks.
📍 Leeds, West Yorkshire
🏆 Brow Game by Alexandra Cooke-Reed
📩 DM to book your consultation
🌐 http://www.browgame.co.uk/
📞 +44 113 450 8680
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25/05/2026
Hyperrealism brows designed around your natural features, using machine-created hair strokes for a softer and more realistic finish. Ideal for filling sparse areas, improving shape, and creating brows that still feel effortless and natural.
📍 Leeds, West Yorkshire
🏆 Brow Game by Alexandra Cooke-Reed
📩 DM to book your consultation
🌐 www.browgame.co.uk
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Contact the business
Telephone
Website
Address
23 Linton Grove
Leeds
LS178PS
Opening Hours
| Monday | 10am - 3pm |
| 5pm - 7pm | |
| Tuesday | 9:30am - 3pm |
| Wednesday | 9:30am - 3pm |
| Thursday | 10am - 3pm |
| 4pm - 7pm | |
| Friday | 10am - 3pm |
| 4pm - 7pm |