Sav Samuel Makeup Academy
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Business mentor
01/09/2026
For the ambitious woman who knows her expertise and business should be creating more money, income, impact and freedom.
The Undeniable Woman™ is coming very soon.
A small room. High-level support. My eyes on your business for six months.
👉🏼 WAITLIST IN BIO
I don’t want my clients building businesses around sales methods that make them feel awkward, forced or like they’re performing a version of themselves either.
For me, the best selling happens when people can actually feel YOU.
Your personality.
Your perspective.
The way you naturally talk about your work when you’re not trying to sound like a “business owner”.
So here’s something to try:
Next time you create content, stop imagining you’re speaking to an audience.
Imagine you’re sitting opposite one woman having a coffee.
She tells you the exact problem she’s struggling with.
How would you actually speak to her?
What would you say?
What would you tell her she’s missing?
What would you tell her to stop doing?
That version of you will usually sound completely different.
And a lot more powerful.
Because you don’t need to become more salesy.
You need to become more recognisably you
I’ll be honest…
I was taught that DM technique too.
You know the one:
Warm them up.
Like a few posts.
Reply to a Story.
Start a conversation.
Then eventually move into the pitch.
And I tried it.
But it just never felt right for me.
Not because it can never work.
It just didn’t feel like the way I wanted to build relationships or sell.
And I think that matters.
Because when I receive those messages myself, I can usually feel where they’re going before they even get there 😂
So I stopped doing it.
And I don’t want my clients building businesses around sales methods that make them feel awkward, forced or like they’re performing a version of themselves either.
For me, the best selling happens when people can actually feel YOU.
Your personality.
Your perspective.
The way you naturally talk about your work when you’re not trying to sound like a “business owner”.
So here’s something to try:
Next time you create content, stop imagining you’re speaking to an audience.
Imagine you’re sitting opposite one woman having a coffee.
She tells you the exact problem she’s struggling with.
How would you actually speak to her?
What would you say?
What would you tell her she’s missing?
What would you tell her to stop doing?
That version of you will usually sound completely different.
And a lot more powerful.
Because you don’t need to become more salesy.
You need to become more recognisably you
If you’re overthinking your offer so much and constantly comparing yourself to so many people online… you’re never going to stand out.
You’re just going to get more and more frustrated.
Sometimes you genuinely need to close the voices.
Mute them.
Unfollow them.
Block the pages you keep looking at if you have to 😂
Then come back to YOUR business.
Today I want you to really think about:
What problem are you actually solving?
And is your client going to pay good money to solve it?
Solve expensive problems.
Then ask yourself:
Why are they going to choose YOU and not 100 other people doing something similar?
And then the big one:
What is stopping you from selling this to two ideal clients today?
Because if you can’t make those two sales to the right people, there’s a gap somewhere.
And that’s the bit I love finding.
My DMs are open today and tomorrow 💬
No creepy salesy messages.
No:
“How was your weekend?”
No:
“You must have missed my last message…”
That one is the best 😂
If I missed it, I probably didn’t want to chat.
You know exactly what I’m talking about. We get about 40 of them a day.
I don’t do that.
But if you’re a serious business owner, brilliant at what you do, and you genuinely want a bit of clarity or want to ask me something about your business…
message me.
My chat is open.
I genuinely want to see who I can support today.
29/08/2026
Yesterday, a woman followed me and messaged me almost straight away saying she just knew I was the mentor she needed.
That’s the energy I want.
Not:
“Convince me.”
Not:
“Sell me harder.”
More:
“I’ve seen enough. I know.”
Because I know my work.
And I know exactly the kind of woman I built The Undeniable Woman™ for.
She already has clients.
Proof.
Testimonials.
Experience.
An audience.
She’s respected. She’s good at what she does.
But privately?
She keeps thinking:
“I should be earning more than this by now.”
And if she’s honest, she’s a bit embarrassed that the numbers don’t reflect the level she knows she operates at.
She’s busy.
People rely on her.
Too much of the business still depends on HER.
And every time she wants to make more money, somehow it means more clients, more content, more calls, more delivery, more energy.
She doesn’t need motivation.
She’s hungry AF.
That’s exactly why she’s frustrated.
She wants more money landing in her bank account consistently, without feeling like she has to force every sale.
She wants people to stop just thinking:
“She’s good.”
and start thinking:
“Obviously I’m hiring HER.”
She wants stronger positioning.
Premium offers people actually want.
More demand.
A business model that can grow without needing more of her at every level.
More income.
More impact.
More freedom to actually enjoy what she’s built.
And she wants someone to get inside the business and say:
“This. This is the gap. This is what we fix next.”
Because she’s not interested in spending another year trying to figure it out slowly.
That’s The Undeniable Woman™.
A small room.
Six months of my eyes on your business.
And I’m intentionally keeping it that way.
Not everyone who enquires will be right for this room.
But if you’ve been watching me thinking:
“Sav needs to look at my business.”
Pay attention to that.
Doors are opening soon.
👉🏼head over to the bio
26/08/2026
There’s a point in business where working harder stops being impressive… and starts being the problem.
Because the woman I work with is rarely lazy.
She’s usually the opposite.
She’s capable.
Experienced.
Ambitious.
Trusted.
Good at what she does.
But she’s also doing FAR too much for the amount of money the business gives back.
And that’s when I start looking differently.
I’m not asking:
“Can she do more?”
I’m asking:
“Why does this business still need so much of her to make the money it makes?”
That question changes everything.
Because sometimes the answer isn’t more clients.
Sometimes it’s the offer.
The pricing.
The positioning.
The delivery.
The business model.
Sometimes the business has simply not caught up with the woman running it.
And because she’s been inside it for so long, she can’t always see which part is holding everything back.
That’s the work I love most.
Seeing what she’s too close to see.
Because when a woman says:
“I know I should be making more by now…”
I believe her.
The question is:
What’s stopping the business from reflecting that?
That’s where I start.
I see the gap. You scale.
The Undeniable Woman™ is coming soon. 👀
24/08/2026
You can be brilliant at what you do…
and still have a business that isn’t paying you like it.
That’s the bit I’m obsessed with.
Because when an established woman tells me:
“Sav, I know I should be making more than this.”
I’m not automatically thinking:
Post more.
Launch more.
Get more followers.
Work harder.
I’m looking at the whole business.
Is the positioning making her the obvious choice?
Is the visibility actually creating demand?
Does the pricing reflect the level she operates at now?
And is the business model allowing her to make more… without requiring more of her every single time?
Because when those things are even slightly out of sync, the business starts feeling much harder than it should.
You can be visible AF and still underpaid.
You can be respected and still too easy to compare.
You can have amazing clients and still be stuck inside a model that caps your income.
And you can be delivering at one level while charging at another.
That’s why I don’t look at one piece in isolation.
I want to see how the whole thing is working together.
Because sometimes the issue isn’t that you need to become better.
It’s that the business hasn’t caught up with the woman you’ve already become.
You’ve built the reputation.
Now it’s time to get PAID like it.
That’s the kind of work I’m building The Undeniable Woman™ around.
Coming soon. 👀
18/08/2026
When women come and work with me this is what I see happening - they think they need more clients, more followers, more visibility- in fact they don’t!
One of my clients was already a brilliant artist & educator.
Talented. Experienced. Getting results.
But when I looked at her business, I could see straight away that two things were holding her back:
She was massively undercharging for her 1:1 work…
and the only way she could make more was by giving more of her time.
That’s not the kind of growth I’m interested in.
So we changed the pricing.
We strengthened the offer.
And we built a one-to-many model that allowed her to teach more women without watering down the experience.
Same expertise.
Better model.
More opportunity to earn.
And THIS is why I love looking at established businesses.
Because sometimes you’re too close to see that the thing you’ve normalised is actually the thing capping you.
You think:
“I need more clients.”
I’m thinking:
“Are you actually being paid properly for the clients you already know how to serve?”
Because you’ve already built the reputation.
You’ve already proved you’re good.
Now the business needs to catch up.
You do not need to work harder to prove your brilliance.
You need a business that finally pays you like it.
That’s the kind of work I’m building The Undeniable Woman™ around.
Coming soon. 👀
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