VODUZ

There’s no place quite like Fleadh Cheoil na hÉireann. ☘️✨

It’s a celebration of everything that makes Ireland so special- our music, our traditions, our stories, and the people who keep them alive. 🎶

As a proud Irish brand, our roots run deep, and we’re incredibly proud to be part of this celebration of Irish culture. 🤍

If you’re visiting the Fleadh this week, be sure to call into the BPerfect Mega Store! There’ll be live entertainment, plenty of craic, and a FREE Born & Bred gift when you purchase a Mini Frizz Fix or spend over £35 in store. It’s our little way of saying go raibh maith agat 👀💫

The secret to salon-worthy volume starts here ✨

Celebrity stylist Alisha is sharing her quick guide to our brand new Aluminium Rollers, designed to help you create beautiful lift, bounce and long-lasting style. 💫

Discover her top tips for using these must-have rollers and achieve that effortless, professional finish at home. 🤍

Your perfect blowout starts with the right tools. ✨

Denise couldn’t believe everything that was inside… she had to double-check. 👀

The Root Lift Aluminium rollers launch TOMORROW, and we can’t wait for you to experience them. ⏳✨

12 hair rollers in a mix of sizes, premium metal clips, and everything you need for the perfect bouncy blowout 🤍

Maximum Volume. Maximum Hold. Minimal Styling Effort Required. ✨

Your two favourite new products are HERE and launching this Friday at 10am 🤩

Say hello to ‘Root Lift’ Aluminium Rollers and ‘Final Touch’ Style Sealing Hairspray the ultimate styling duo to make your great hair days stay for longer. 🤍

The easiest hair hack you’ll wish you found sooner 👀

Whether you’re covering greys, touching up your roots, or creating the look of fuller, thicker hair inseconds, our Root Reviver Powder has you covered. Quick to apply, mess-free, and perfect for on-the-go touch-ups. ✨

Available in 6 natural shades:
🖤 Black
🧡 Chestnut
🤎 Dark Brown
🧸 Brown
💛 Dark Blonde
⭐️ Blonde

Create effortless beachy waves in minutes with our Spectrum 3-in-1 Waver 🌊☀️

Featuring three interchangeable barrel sizes, it’s perfect for creating everything from soft, loose waves to defined, textured styles, all with one tool. 🤍

Perfectly paired with our Set, Spray and Slay trio to prep, protect and set your hair. ✨

Annie’s 3 for 2 Pick’s☀️

From beach days to everyday adventures, these are Annie’s travel-size must-haves:

🧳 First thing packed: our travel-size Scalp Scrub (40ml)
🏖️ Beach favourite: our travel-size Velvet Crown (50ml)
✨ Everyday essential: our travel-size Prep Talk (75ml)

The best part? Mix and match your favourites with 3 for 2 Travel Size offer, so you’re always ready to go. 💛

Which one would be the first in your bag? 👇

SPF isn’t just for your skin… your hair and scalp need protection too. ☀️

UV rays can leave your hair feeling dry, brittle and faded, while your scalp can burn just as easily as the rest of your skin. That’s why our Sun Savers Travel Set is here to keep your hair protected all summer long. 🌞🤍