Model Standards

These are the (niche) things that actually changed how I run my skincare business🤍⤵️

Not big overnight shifts, but small, repeated habits that made everything feel more structured, more intentional, and more professional. Systems. Education. Consistency. Tracking the right things. Refining the basics until they feel effortless🙏🏻✨

That’s what helped build my confidence in the treatment room (and hopefully yours too!!!🥹)

Comment ‘YES’ if you would like to learn my exact strategy for growth in this industry

Heard you loud and clear!🙂‍↕️💧

Rest assured I’m always stocked up on my liquid assets🤏🏻🤏🏻🤏🏻

In case social media was making you think otherwise, here’s the truth…

In this industry, nobody has it perfectly figured out and pretending otherwise doesn’t help anyone grow. Social media only shows the polished version, but I’ve always believed in being honest about the reality behind it. The wins, the setbacks, the learning curves, and everything in between.

What actually matters is progress, consistency, and showing up even when things aren’t “content worthy”. I’d rather be transparent about the journey than create the illusion of perfection.

Sometimes I need to remind myself of these… sharing for anyone who needs them too🤍✨

Everyone is talking about “locking in” right now, but most people think that means doing more…

More hours. More content. More treatments. More pressure.

In reality, the estis who are building successful clinics are usually doing the opposite. They’re focusing on the fundamentals, protecting their time, refining their systems, strengthening their client experience, and making intentional decisions that compound over time.

June doesn’t need to be the month you completely reinvent yourself. It could simply be the month you commit to doing the right things consistently.

Small improvements. Better habits. Clearer priorities. That’s where the magic happens!!!✨✨✨

If you’re ready to lock in on your skincare business this month and want some guidance on where to focus your energy, comment ESTI and I’ll send you everything you need to get started☁️🫧🤍

A hard pass. I’ll pay for more cloud storage🥲☁️📸

Sometimes the Pinterest version, sometimes just real life🤍🤍

It’s always easy to share the Pinterest version of events (guilty🙋🏼‍♀️😅), but the reality is that life, and business, rarely works like that!!

We try, we fail, we learn, and we try again.

We’re constantly evolving, improving, and growing, and that’s not something we ever truly finish. There isn’t a final destination where you’ve suddenly mastered it. The goal is simply to keep getting better. Behind the aesthetic posts, reels, and successful launches is a whole lot of:

outtakes
not-so-aesthetic content
re-recording
changing plans
mistakes
learning curves
late nights (more than I’d like to admit🙉🙈)
trial and error

But none of it is wasted.

I never expect things to be perfect the first time, and neither should you. The people who succeed aren’t the ones who get it right immediately, they’re the ones who keep showing up, keep learning, and keep refining. And that’s exactly what I’ll continue to do… improving, growing, and finding better ways to help you build the career and clinic you want!!🥹✨✨✨

On National Skincare Education Day, we’re celebrating the power of knowledge and the impact it has on every journey within this industry✨☁️🫶🏻🫧

Our student success stories are a true reflection of what happens when education meets dedication, from complete beginners to clinic owners, each one has committed to learning, growing, and building careers rooted in strong foundations and high standards of practice!!🥹🥹

We’re so proud to see how far they’ve come and will always champion the importance of continued skincare education, because when you invest in knowledge, you invest in your future🤍🥹 MSTA hallelujah🙏🏻☁️ # # #

may diaries🐭🎀🌸🥂💉

I’m usually the person doing a million things at a million miles an hour, so May was exactly what I needed to slow down. I wouldn’t call it fully rested😅😅 but my cup feels full in the best possible way🥹😭✨ It feels good to step into June with a clearer, fresher mindset, a new sense of direction, and excitement to begin some new projects!!✨✨✨

Hope your May has been everything you hoped for, and if it hasn’t been, here’s to making June a really good one🙏🏻🤍