Shedid & Parrish

Travel light, travel right! The Summer Curl Edit is all you need with products that do more and last longer so you can relax and enjoy.

Let us Look after your Natural curls so you can Live your best Holiday!

What a special moment to receive this fabulous video from the amazing star Ann Ogbomo.

As an incredible actress on both stage and screen, she has previously shared the struggles she has faced with her hair in the industry and I know how much she loves and appreciates her curls! As an avid swimmer too, keeping her curls healthily whilst sticking with her passions are so important.

So to receive this video out of the blue as Anne’s getting her hair braided courtesy of I was truly blown away.

Thank you so much Ann. Seeing you use, share and celebrate our Afro Butter and product range is more than I could have dreamed of 🙏🏽😘🙏🏽

The cut is important, so too is the product selection but above it all it’s the consultation.

Being seen, heard and understood from the start of the process is everything.

I used to find going to the hairdresser traumatic, the anxiety of not knowing what they’ll do and how I’d leave! Finding a good stylist is like dating… and when you find them you never want to let them go!

Share the love… celebrate your curl stylist below and why👇🏽

The summer sun can wreak havoc on curls… want to eliminate frizz, protect against dryness and loss of moisture and get a great antioxidant shield against UV rays?

Our Curl Control Serum does it all. Combats frizz without the crunch. Giving shine, definition and hold, all whilst protecting. All in one.

Let Shedid & Parrish look after your curls so you can Live your best Summer 🫶🏽

There’s a certain kind of pleasure as a founder when a customer (and friend) is so excited by how their curls showed up on a photoshoot that unsolicited, they just have to share the results.

This truly is what we’re about. Helping you love your curls, feel excited by them and want to share how good they look.

Thank you Serena Gonsalves-Fersch you and your curls look gorgeous ❤️

(Oh and to add, her products of choice are our Leave In Conditioner & Curl Styler with a touch of Curl Control Serum in this crazy heat to combat the frizz!)

We want to flaunt our curls in holiday so here’s a few simple tips to help (at least these are the things I do)

☀️Bamboo or satin pillowcase - protect your curls at night. It’s light to pack, helps with padding in the case and remember to get one that’s multicoloured so you don’t forget to bring it home again!

☀️Wide tooth comb - you might not need it, but good to have for any detangling particularly after a swim

☀️Swimming cap - they might not be the sexiest look but they really do protect your curls from chlorine & salt water

☀️Microfibre towel - simple to bring and helps combat frizz & dry tangles (also good for protecting gifts on the return journey)

☀️Deep cleansing shampoo - keep your hair clean for continuous healthy hair

☀️Leave in Conditioner - helps keep hair nourished, use before swimming to help protect your locks and doubles as a regular conditioner so you only need to bring one bottle

☀️Curl Control Serum - the GOAT styling product. Holds the curl, defines, fights frizz, smoothes & shines the hair strand, protects against UV & heat

☀️Pack light - no need for large bottles that might leak all over your favourite outfit

☀️Think refillable - recycled bottles so you buy once and refill holiday after holiday

Let us Look after your curls so you can Live your best Holiday. Have fun! 🥳🥳🥳

Designed for modern busy lives, where less is more.

Our #1 performing Curl styler Nourishes, Defines, Smoothes, Holds and Protects all in one.

Curls are healthy, look (and feel) great leaving you free to Live your best life 🫶🏽