Art&Graft

Inspired by the grit and the graft of outdoor sports, designer Ezgi Pancar’s latest Sparks project is an ode to hiking, climbing, caving, and the joy of exploring. 

Taking inspiration from Ordnance survey maps, layered tracing paper, grainy textures and printer marks evoke the feel of hand-crafted editorial layouts. Imagery from past and present Sparks projects make this a cross-studio collaboration. 

The studio’s Spark Sessions are a weekly meeting of minds: an open space to share ideas, test technologies, experiment, explore and play ✨

Inspired by the British racing legend , our latest Sparks project celebrates the full-face racing helmet. Each sticker and decal tells part of his story: a legacy of racing fast, thinking sharp, and daring to change the rules.

A cross-studio collaboration with in the driving seat and track-side support from .callaby & using a combination of revved up 3D renders, typographic tire screeches and a splash of AI techniques on the gloved hand and stickers to bring Sir Jackie’s story over the finish line.

The studio’s Spark Sessions are a weekly meeting of minds: an open space to share ideas, test technologies, experiment, explore and play ✨

New work — Google DeepMind

Ethereal soundwaves, soft gradients and ambient visualisers make music tangible in our latest project for

Our team were tasked with designing a visual language for Lyria 2 and Lyria RealTime, Google DeepMind’s latest music generation models. Partnering with brand and engineering teams we delivered over 270 assets across multiple touch points for a global launch.

Accompanying album artworks showcase the diverse range of musical outputs; combining our team’s original designs with AI generated imagery.

Head to the link in our bio to see more.

Race Day. Every Day.

Meet the office worker who clocks in, but never checks out of the fast lane. With a desk job that doesn’t stop him from jumping in the driver’s seat and a passion for F1 that transforms his world, watch him burn rubber down his office highway 🏁

Our latest Sparks project is an ode to life in the fast lane, beautifully crafted in 3D by Motion Designer . The studio’s Spark Sessions are a weekly meeting of minds: an open space to share ideas, test technologies, experiment, explore and play ✨

Human-centric design is, and always will be, central to what we do.

But with increasing developments in AI technology, is there a way for us to harness its power as a creative tool for good?

With our privileged position as creative partners to some of the most forward-thinking global tech brands and the discourse around AI dominating the creative industries, it feels timely for us to share some of our thoughts.

In our latest article we share some of our early considerations on the Art of AI: how intentional use, good curation and refinement with human skill can produce new possibilities and ways of working.

The accompanying visuals were made by Senior Creative HsiJen Liu, training a custom AI model using our own original imagery.

Head to our profile to read the full article.

The Cozy Coupe, reimagined 🏁

Paying tribute to that iconic 1979 classic yellow and red car from — the first taste of the road for so many.

This baby-driver by & embodies the sporty spirit, sparking dreams of future race car drivers, one push-off at a time — with its sup’ed up chassis and gear-change inspired motion design.

The Art&Graft Spark Sessions are a weekly meeting of minds in the studio. An open space to share ideas, test technologies, experiment, explore and play.

Car modeled using & 2D decals animated in .app

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New work — Google DeepMind

Expertly balancing simplicity with complexity, our studio team created a coherent visual language which was rolled out across the Gemini 2.0 launch. A complete design and motion package; 8k video sequences, webpage assets, social media and blog posts, header images and a fully animated icon suite.

The project grew organically, building on a successful partnership between Art&Graft and the team.

Head to the link in our bio to see more.

Art&Graft Celebrate 13 Years With Rebrand and New Studio

https://www.stashmedia.tv/artgraft-celebrate-13-years-with-new-studio-and-rebrand/

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Art&Graft Celebrate 13 Years With Rebrand and New Studio From the release: "Fresh off the back of successful long-term motion partnerships with Apple, Google, Amazon and Meta, London-based studio Art&Graft announces its rebrand." [Watch]