Jo Loves
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Jo Loves is Jo's new fragrance chapter since leaving Jo Malone Ltd in 2006. Discover the collection at 42 Elizabeth St, London and at JoLoves.com
"Jo Loves is my new fragrance venture. After leaving Jo Malone Ltd in 2006, I woke every day still dreaming of fragrance. Jo Loves is the reality of those dreams, my hopes and creative thoughts, the ingredients in life that I love - but most of all, my passion for life, my language, my voice." - Jo Malone MBE
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Jo Loves is not a subsidiary company or an associated business of Jo Malone Ltd
An unforgettable moment for our founder Jo and the Jo Loves team.
Rose & Dates has been named Best New Fragrance at the Awards, a recognition that celebrates creativity, craftsmanship and the power of scent to tell a story.
Watching Jo collect this award is a reminder that, after decades of creating some of the world’s most loved fragrances, her passion for innovation and storytelling remains as strong as ever.
Congratulations to everyone who brought this beautiful fragrance to life. A well deserved achievement.
26/06/2026
Your outfit isn’t the only thing that needs to match the dress code. 💌
From countryside ceremonies to black tie receptions.
To destination weddings and city “I do’s”.
This is your Jo Loves wedding guest fragrance wardrobe.
Think citrus for garden party energy, warm notes for candlelit dinners.
Tropical scents for beach club weddings and the compliment getter people will ask about all night.
Save this for your next RSVP and tell us, which wedding guest scent are you wearing?
24/06/2026
One fragrance and suddenly you’re back in a specific moment.
Years later, one spray can bring back every emotion from that morning.
Whether that’s a good thing or not…
..scent has a way of staying with us.
Sometimes it’s not the words we remember first. It’s the atmosphere.
That’s the power of scent. It doesn’t just accompany memories, it becomes part of them.
What’s a fragrance you’ll never forget?
This is probably the most unexpected fragrance product Jo has ever created.
The Shot Candle completely reimagines what a candle can be. Choose your base fragrance, add a fragrance shot on top, and change the scent depending on your mood.
Would you try it?
22/06/2026
Our summer suitcase, scented. ✈️
From airport lounge spritzes to golden hour layering.
These are the Jo Loves essentials coming on holiday with us.
Think bright citrus and travel friendly favourites.
To on the go top ups and fragrances made for every summer escape.
Tell us where you’re taking Jo Loves this summer.
19/06/2026
For the longest night of the year, we’re choosing scents that linger into golden hour and beyond.
From citrus spritzes at sunset to warm…
…to glowing notes after dark.
These are the Jo Loves fragrances made for summer evenings.
That turn into late night plans.
Which scent are you wearing into golden hour?
18/06/2026
How to make your fragrance last through Royal Ascot 🐎
Because occasion season is a marathon, not a sprint.
From moisturised skin to fragrance top ups before the after party, these are the Jo Loves tricks we swear by for making scent last all day long.
And yes a Paintbrush in your handbag changes everything.
Most people are applying fragrance wrong and it’s probably why your scent disappears so quickly!
The biggest mistake?
Rubbing your wrists together after spraying.
It actually breaks down the fragrance faster and changes the way the notes develop on your skin.
Instead:
✨ Spray and let it settle naturally
✨ Apply onto moisturised skin
✨ Don’t judge it in the first 30 seconds
Fragrance is meant to unfold throughout the day, not instantly disappear.
Did you know this? #
Have you ever smelt a fragrance and instantly been transported back to a person, place or moment?
That’s because scent is one of the strongest triggers for memory. One fragrance can suddenly remind you of an ex, a holiday, a night out or a version of yourself you forgot about completely.
People don’t just remember the scent. They remember how it made them feel.
What fragrance instantly brings back a memory for you?
11/06/2026
Things that just make sense this summer...
- A spontaneous trip to Italy
- A fragrance that transports you there
- Long lunches by the sea
- A complimentary fan for warm Capri inspired days
Receive a complimentary fan with your purchase of a With Love From Capri fragrance while stocks last.
Click here to claim your Sponsored Listing.
Contact the business
Telephone
Website
Address
42 Elizabeth Street
London
SW1W9
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
