Jo Loves

There’s something special about creating a fragrance that feels completely your own.

Layering lets you personalise your scent, whether you love something bright and citrusy, soft and floral or warm and woody.

Tell us below, Which two Jo Loves fragrances would you layer together?

We’re answering your fragrance questions, one tip at a time.

Today’s question: How do I apply fragrance properly?

These simple steps will help you enjoy your scent exactly as it was designed to be worn. What fragrance question should we answer next?

The little details make all the difference.

Receive a complimentary Amber, Lime & Bergamot Claw Clip & Creaseless Clips when you spend £120 or more.

The perfect pairing for your getting ready ritual, before the final spritz of fragrance.

Offer available for a limited time while stocks last.

If we ever need an instant mood boost, we will always reach for citrus. In fact, Jo loved them so much she created Jo by Jo Loves as her own perfect citrus fragrance.

What’s the fragrance that never fails to make you smile?

Your new favourite heatwave hack 🧊

Keep your Jo Loves Body Lotion in the fridge for an instant cooling moment when the temperature rises. Hydrated, beautifully fragranced skin with an extra refreshing twist.

Consider this your sign to make some room on the top shelf.

STOP. Read this before your fragrance disappears.

If your perfume seems to vanish after an hour, it might not be the fragrance, it could be how you’re wearing it.

Here are five common habits that can affect how long your scent lasts:

✨ Rubbing your wrists together
It can disrupt the fragrance’s top notes. Instead, let it settle naturally.

✨ Applying to dry skin
Fragrance clings better to hydrated skin, so moisturise first for longer lasting wear.

✨ Keeping perfume in the bathroom
Heat and humidity can affect the fragrance over time. Store it somewhere cool, dry and away from direct sunlight.

✨ Spraying from too far away
Spray close to the skin so more of the fragrance lands where it should.

✨ Not layering your scent
Using complementary scented products can help create a fragrance ritual that lasts throughout the day.

Sometimes the smallest changes make the biggest difference. Save this for the next time you’re wondering where your fragrance went.

Every ingredient tells a different story. 🌿

Would you recognise these herbs by scent alone?

Ever wondered why a fragrance smells incredible on your friend. but completely different on you?

Here’s why:

Your skin chemistry is unique.
Everyone’s skin has its own natural oils and pH, which interact with fragrance differently.

Hydration matters.
Fragrance tends to last longer and develop more beautifully on moisturised skin than on dry skin.

Your body temperature plays a part.
Pulse points like your wrists and neck generate warmth, helping a fragrance evolve and reveal its different notes throughout the day.

Give it time.
The scent you smell in the first few minutes isn’t the whole story. Fragrances unfold over time, revealing their heart and base notes as they settle on your skin.

That’s why we always recommend testing a fragrance on your skin before deciding if it’s the one for you.

Have you ever loved a fragrance on someone else, only to find it smelled completely different on you?