American Crew UK
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The Official Supplier to Men™ OUR STORY
American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming.
It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn’t want to lose their masculinity in the process. Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we’ve delivered.
“It has been an absolute honor to create a brand that has led the men’s grooming category throughout our 25-year journey. We pride ourselves on consistently innovating, predicting the trends and growth of the grooming industry and creating products that meet the needs of all men. The core of American Crew is, and always will be, men's care and providing offerings with the expert at heart.”
— David Raccuglia
07/09/2026
One product. Two essentials. 💧
American Crew 2-in-1 Skin Moisturizer & Beard Conditioner hydrates both skin and beard with a lightweight formula that leaves no white residue.
Powered with Pro-Vitamin B5, vegan and dermatologically tested, because a well-groomed beard starts with the skin underneath.
Grey Blending | Blading Comb Technique
Precise, scalp-to-ends grey blending using a three-row hard-toothed comb for architectural styles 1–2 inches in length.
→ Load the blading comb, covering one-third of the bristles with color for controlled placement
→ Work from the sides forward, section by section, building a natural blend without hard lines
→ Detail temples and sideburns, letting natural grey peek through
Part of the Precision Blend Professional Color System.
▶ Watch the full course: https://youtu.be/aVVbAVfPleY
Using American Crew Forming Cream, creates a clean, defined style with natural-looking shine and flexible hold that lasts throughout the day.
Perfect for adding shape, control, and texture without stiffness, Forming Cream keeps your style polished while maintaining a touchable finish.
21/08/2026
One finish. Three ways to wear it.
Meet the American Crew Matte Clay Collection, designed to deliver texture, control, and a natural matte finish, whatever your styling routine.
Matte Clay Cream A lightweight styling cream with medium hold that enhances your hair’s natural texture while keeping it soft, flexible, and reworkable. Infused with kaolin clay, it absorbs excess oil for a fresh, natural-looking matte finish.
Matte Clay The go-to for medium-high hold and long-lasting texture. Its moldable kaolin clay formula gives you maximum control and definition while maintaining a clean, matte finish that rinses out easily.
Matte Clay Spray The easiest way to add instant volume, texture, and thickness. Simply spray onto dry hair for effortless lift and a touchable matte finish with flexible hold.
Three products. One matte mindset. Find the formula that works for your style.
From flat to full. 💥
Watch transform this look with the instant lift and texture of American Crew Boost Powder.
Lightweight, invisible, and easy to work with, Boost Powder delivers long-lasting volume and a natural matte finish, perfect for creating effortless texture without weighing the hair down.
The difference is all in the details.
Behind every great transformation is a barber who knows the details matter.
Go behind the scenes with as he puts American Crew Precision Blend to the test, delivering natural-looking gray blending with speed, precision and confidence.
This is what modern men's grooming looks like. 🎬💈
04/08/2026
✂️ Introducing DO IT WITH THE CREW, a 100% digital competition challenging hair professionals to push their creativity.
The theme: HIGH FADE 🔥
To enter
1. Create a haircut inspired by the theme, publish it on Instagram and collab with .
2. Activate your community, encourage them to like, comment and share your post.
3. Fill out the form in the bio.
The three most engaging posts will be selected as finalists. Each finalist will then present their work to the American Crew judges.
The prizes include:
• A feature across American Crew’s social media channels
• A place on the artistic team at the American Crew show during Hair Congress on 27 September 2026
• A Mashiro toolkit worth €800•
A selection of American Crew products and exclusive goodies
• Training at the American Crew Academy, plus one night’s hotel stay in Paris
• A Wahl clipper worth €280
Think you can reinvent the High Fade? Enter today!
At American Crew, great style starts in the chair.
Join NYC barber as he transforms the energy of the game into timeless, wearable looks for the modern man. From precision cuts to effortless styling, discover how the performance and versatility of American Crew products help bring every look to life, on and off the pitch.
Oil Control Shampoo by American Crew, where expertise meets performance 💈
✔️ Targets oil at the root
✔️ Detoxifies while cleansing
✔️ Leaves hair light, fresh, and naturally shiny
Built for the chair, made for real results: A premium, scalp-focused shampoo developed for men with oily scalp and greasy hair.
And for the perfect combo, follow with the American Crew Matte Clay to style and shape your hair with a natural matte finish and long-lasting control.
Powered by a modern formula: • 91% naturally derived ingredients • Vegan • No added silicones
EMEA ONLY*
23/07/2026
Meet the Fiber Collection by American Crew.
🔹 Fiber Pre-Styling Shampoo This shampoo gently cleanses while adding texture and strengthening the hair from the inside out for stronger, healthier-looking hair.
🔹 Fiber Gel Provides strong hold with flexible control and a natural-looking finish, keeping your style in place all day.
🔹 Fiber Foam A lightweight styling foam that delivers medium hold, lasting volume and natural shine while protecting hair from heat during styling. Ideal for medium to long hair.
🔹 Fiber Cream A styling cream with medium hold and a natural finish that enhances texture while providing flexible control. Enriched with beeswax and glycerin to help keep hair soft, hydrated and easy to style.
🔹 Fiber Puck The iconic Fiber. Offers high hold and low shine to create thick, textured styles with long-lasting control.
One collection. Endless texture. Built for every style.
Click here to claim your Sponsored Listing.
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Contact the business
Website
Address
Hampstead Road
London
NW17QX
Opening Hours
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |