American Crew UK
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The Official Supplier to Men™ OUR STORY
American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming.
It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he
15/05/2026
Meet Grooming Spray by American Crew, the versatile finishing spray that delivers flexible hold, natural shine and all-day control without stiffness.
Designed to work on both damp or dry hair, this buildable spray helps you shape, refresh or restyle your look throughout the day with ease—leaving a natural finish and touchable hold.
Why it works:
✔ Adds shine and manageability
✔ Provides medium, long-lasting hold
✔ Helps control flyaways
✔ Features a buildable formula (more product = more hold)
✔ Contains UV protectants
How to use:
1️⃣ Apply liberally to damp or dry hair
2️⃣ Style as desired
3️⃣ Rework throughout the day using your hands (no extra product needed)
Before → flat/unstructured
After → controlled, natural and refreshed
Flexible styling. Anytime control. ✨
13/05/2026
Uncover the high hold and low shine of Fiber, a resinous styling product designed to thicken, texturise and add fullness to your hair. It delivers a strong, pliable hold with a natural matte finish that lasts all day.
But don’t just take our word for it 💪
11/05/2026
Uncover the Medium hold and Medium shine of Forming Cream—an easy-to-use styling cream that works well for all hair types, providing excellent pliability and a natural shine.
Need a quick, reworkable all-day style? Here’s how to use American Crew Alternator 👇
Spray 3 to 5 pumps evenly over your hair and style as desired. The flexible formula lets you reshape and restyle throughout the day without losing control or hold.
Perfect for creating looks that stay in place but still feel natural, whether you’re going for something clean and groomed or more messy and textured.
Why you’ll love it:
✔ Reworkable all-day hold
✔ Adds control without stiffness
✔ Perfect for on-the-go restyling
✔ Works on different hair types and styles
Groomed or messy, your style, your rules. 🔥
06/05/2026
One brand. Every style
From matte finishes to high shine, from lightweight control to maximum hold, our hairstyling pucks have you covered.
Hold your ground. Own your style.
Curly hair routine made simple.
Defined, soft curls without the effort, this is how to get the most out of American Crew Whip.
Start with wet hair, remove excess water, and work the product from roots to tips to build shape and control. Let it air dry, then break it up for that natural volume and movement.
✔ Lightweight control
✔ Soft, defined curls
✔ Natural volume and texture
No crunch. No stiffness. Just curls that move. 🔥
Shop now on Amazon!
29/04/2026
Meet Fiber Foam by American Crew, the styling mousse that delivers volume, structure and natural movement without weighing your hair down.
Designed to give medium length hair manageable volume and flexible control, this fiber-based foam helps create fuller styles with a natural finish and medium hold that lasts.
Why it works:
✔ Adds body and structure to the hair
✔ Provides medium, long-lasting hold
✔ Keeps a natural finish with soft shine
✔ Helps create fuller, thicker-looking styles
How to use:
1️⃣ Shake well
2️⃣ Apply a moderate amount to damp hair
3️⃣ Let air dry or blow-dry to build volume
Before → flat After → texture, body and movement
Effortless styling. Everyday volume.
Curly hair glow-up in seconds.
Before: curls with no shape. After: defined, soft, effortless texture.
Just a small amount of American Crew Whip → lightweight texture → flexible hold → natural movement
Work it through the hair evenly and let your curls do the rest.
More definition. More texture. Zero stiffness.
Looking for natural control with light shine? Here’s how to use American Crew Light Hold Texture Lotion 👇
Step 1 Start with towel-dried hair.
Step 2 Apply a coin-sized amount of product to your hand.
Step 3 Rub the product between your palms.
Step 4 Work it through the hair from roots to ends.
Step 5 Press and shape the hair into your desired style.
Light control. Natural texture. Healthy-looking shine.
Before ❌ Flat. No shape. No texture.
After 🔥 Defined texture and volume. Natural matte finish. Effortless control.
All it takes is a small amount of Defining Paste.
Rub it in your palms. Work it through the hair. Style your look.
Texture. Definition. Control.
13/04/2026
Looking for maximum control with a polished finish?
Meet Heavy Hold Pomade by American Crew.
Designed for strong hold and high shine, it keeps your style locked in place while delivering a sleek, classic finish. Perfect for structured looks like slick backs, pompadours or side parts.
Why you’ll love it:
✔ Extreme hold that lasts all day
✔ High-shine wet look finish
✔ Water-based formula that washes out easily
✔ Ideal for classic, defined hairstyles
How to use:
Take a small amount, work it between your hands and apply to damp or dry hair, then comb and shape your style.
Classic style. Modern control.
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Contact the business
Website
Address
Hampstead Road
London
NW17QX
Opening Hours
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
