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They call them GOLDEN YEARS for a reason. Skincare-infused makeup, designed to celebrate mature skin. Which is how and why Studio | 10 was born.
Very few women hit their forties, fifties or even sixties and want to look it. The home for Ageless Beauty. Discussing the latest innovations and technologies in our battle to resist time, as well as introducing professional tips, tricks and fixes of the trade, we’ll act as your guide to help you make up time in our easy to follow master classes. Also exploring how to feel the the very best version of your age with advice from our experts on all things health and beauty, diet, exercise and more.
Ladies, put the spoons down. The answer to your makeup problems is NOT in your cutlery drawer. 🥄😂
Yes, people are using spoons as a guide to contour their cheekbones. But a viral hack doesn’t account for your individual face shape or how it changes with age.
Makeup for mature skin can be much simpler.
Try these two tips:
✨ For lifted-looking cheeks, blend cream blush high on the cheeks and upwards towards the temples.
✨ If concealer settles into fine lines, start with a small amount where you need coverage and build in thin layers.
Save these for your next makeup day.
What’s the most ridiculous makeup hack you’ve tried? 👇
09/10/2026
Before the festive chaos kicks in, there’s a little window that’s all yours.
Meet the best-kept secrets in our collection. They’re hand-poured with vegan wax and filled with bright citrus notes of lemongrass, lime and Sicilian lemon, sitting on a warm heart of ginger, nutmeg and patchouli.
Each one comes with a little reminder you deserve to hear.
Light one, pour something lovely, and take a moment for you - perfect for a cosy night in.
Now 40% off, as part of the sitewide sale now on. Tap the link in Stories.
07/10/2026
The secret to fuller-looking lips? A clever optical illusion.
Our Plumping Lip Liner pairs a natural lip-coloured shade with a light highlighter. The lip shade subtly enhances your outline, while the highlighter brings the Cupid’s bow forward. Together, that contrast creates the appearance of more volume and definition.
As lips become thinner with age, this simple trick helps them look fuller while still looking like yours.
And because you’re matching your lips, rather than your lipstick, you don’t need 50 different liners. Just one clever pencil.
Shop our Plumping Lip Liner via the link in bio.
Trying to erase age with makeup won’t work.
And usually, the harder you try, the heavier it looks.
At , we believe the goal isn’t younger, that’s why each product has been designed for the way skin and features change with age. Think skincare with coverage, to enhance, define and bring back radiance (not cover it up).
02/10/2026
Pour yourself a little sparkle✨
Meet Spritz, the shimmering shade of our Peptide Serum Treatment Balm Gloss. It gives you a hint of colour and a lit-from-within shine that catches the light every time you laugh (which we hope is often).
But this is so much more than a pretty gloss…
Underneath the shimmer is a skincare formula made for mature lips:
Dual hyaluronic acid for deep, lasting hydration ✔️
Palmitoyl Tripeptide-1 to support natural collagen for fuller-looking lips over time ✔️
Shea butter, vitamin E and nourishing oils to soften and smooth ✔️
Lightweight, never sticky, and comfortable enough to wear all day. Wear it alone or layer it over your favourite liner for extra glow.
Your lips, celebrated.
Cheers to that🥂
Apparently, having standards can make you ‘difficult’ 😂 What’s the most ridiculous thing you’ve ever been called difficult for? Bonus points for the most pathetic reason 👇
We shouldn’t be showing you this… 🤫
Come behind the scenes at QVC with Grace for a little look at what happens before we go live 👀
We were back on your screens last night and had a sell-out! Thank you to everyone who tuned in and shopped, we’re still buzzing 🤍
.makeupartist is wearing our Hydra Peptide Fusion Daily Defense SPF 30 for that fresh, healthy-looking glow.
A daytime skincare powerhouse with 4D Hyaluronic Acid for multi-level hydration, Acetyl Tetrapeptide-2 to help support firmness and elasticity, and Peony Extract to visibly brighten and even skin tone.
Additionally (yes there’s more!) this delivers broad-spectrum SPF30 protection, while antioxidant-rich Astaxanthin and Ferulic Acid help defend against environmental stress and free-radical damage.
Wear it alone for incredibly radiant skin, underneath makeup for a hydrated, glowing base or mix into foundation to customise the texture and add skincare benefits.
25/09/2026
Our I-lift Longwear Kajal Liner was made for all three. It goes on smoothly without pulling, blends into a soft, smoky line, then sets and stays exactly where you put it. Add a coat of 6-in-1 Perfect Lash Mascara and your eyes are lifted, defined and ready for every party this upcoming festive season 🖤
Shop the range at 20% off sitewide now - limited time only.
24/09/2026
Finer lashes need more attention.
Our 6-in-1 Perfect Lash Mascara adds length, volume and definition, with argan oil to nourish and soften, and Capixyl® to help strengthen and condition lashes for a healthier, fuller-looking appearance over time.
The flat-edged brush lifts, curls and coats upper lashes from the root. While the finer wand separates and defines shorter, lower and corner lashes.
Choose brown for softer definition or black for more impact.
Or, shop both shades - now with 20% off in our sale!
Click here to claim your Sponsored Listing.
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