Jonovauk
Premium Hair & beauty products. The transformative power of nature + science. Organic | Cruelty free
SELF CARE BRILLIANCE
Premium Hair & Beauty Products
The transformative power of nature + science
Organic | Cruelty-free products
Keratin | Collagen | Protein infused....
SELF CARE BRILLIANCE
A curated selection of Eco-Luxe hair and skin care products meticulously crafted to
rejuvenate, revitalize, illuminate, and restore your beauty,
all without the use of toxic chemicals. Jo Nova inspires women t
Is your hair care routine keeping up with your changing body?
As we transition through perimenopause and menopause, fluctuating hormones can completely change our hair. You might notice sudden thinning, a dry or irritated scalp, or that your strands feel more fragile and prone to heat damage than ever before.
If you’re ready to reclaim your confidence and your hair health, it’s time to upgrade to the ultimate hair care routine. Meet our clinical powerhouse trio:
🧴 SLEEK: Formulated to lock in moisture, tame hormone-driven frizz, and act as your ultimate defense by providing maximum heat protection from styling tools.
🌱 REVIVE: A deeply nourishing treatment targeted directly at scalp health, creating the perfect foundation to soothe irritation and stimulate slow follicles.
💪 RESTORE: Our advanced strengthening formula designed specifically for thinning hair, building resilience, volume, and density back into every single strand.
No complicated steps. Just a simple, luxurious ritual that targets the root causes of midlife hair changes.
Ready to transform your hair health?
The power of the right products ✨
Lovely no-frizz curls for using The Sleek Hair Remedy and the Hair Care Pro Iron Straighteners during our recent masterclass at Joseph’s.
Smoother texture, added shine and hair that looks healthier, softer and easier to manage.
02/06/2026
Ready to switch to a natural deodorant that actually works? Meet our Illumi Deo Balm.
If you’ve been searching for an aluminum-free deodorant that keeps you fresh all day without harsh chemicals, your search ends here. Our clean beauty formula is handcrafted with organic ingredients to nourish your skin while providing powerful, long-lasting odor protection.
Unlike traditional antiperspirants, Illumi Deo Balm lets your body function naturally while keeping you completely confident and smelling amazing. No stains, no irritation, just pure, plant-based freshness.
Treat your underarms to the care they deserve.
01/06/2026
When a hot flush strikes, your daily protection shouldn’t push back.
For women navigating perimenopause, sudden temperature spikes aren’t just uncomfortable, they completely change how our bodies sweat. Traditional high-street deodorants try to force your skin into submission by blocking pores with aluminium and synthetic ingredients, often leading to trapped heat, rashes, and irritation.
Illumi takes a skincare-first approach. It doesn’t suffocate your skin; it supports it.
Formulated with breathable Arrowroot to absorb sudden moisture, comforting Shea and Cocoa butters to stop fabric friction, and pure Sage and Lavender to naturally cool and refresh, it’s the ultimate remedy for your body’s shifting thermostat.
Treat your underarms to the luxury they deserve during this transition.
Make the switch. Shop the Illumi Deo Balm via the link in our bio.
Step inside the Jo Nova Hair Masterclass. 🥂✨
Last week, we opened our salon doors for an exclusive evening dedicated to transforming and treating dry, aging hair. Joseph spent the night sharing professional styling secrets, showing our guests exactly how to care for their hair as it shifts and evolves over time.
As our hormones change, our hair loses its natural oils, leaving it more vulnerable to breakage, frizz, and thinning. The biggest takeaway from the masterclass? You have to treat your hair and scalp with the same care as premium skincare...
We loved walking our lovely guests and community through our signature remedies:
✨ Sleek Hair Remedy: Our ultimate weather shield designed to lock out frizz and restore mirror-like shine to dry lengths.
✨ Illumi Deo Balm: Our Tatler-featured skin protector that ensures your daily wellness ritual feels entirely luxurious.
Swipe through to see a few favorite moments from the salon floor. Thank you to everyone who joined us to learn, share, and embrace the switch to hormone-safe, clean beauty.
💬 Missed the evening? Drop your biggest aging hair frustration below and Joseph will reply with his top salon tip!
🌿 Discover the remedies the experts are talking about at the link in bio.
An evening at Joseph’s 💛
Earlier this week, Joseph Yildiz hosted a live Haircare Masterclass focused on how to treat dry, aging hair using Jo Nova natural hair care, with guests discovering the Jo Nova approach to hormonal hair shifts, scalp health and natural hair restoration.
Throughout the evening, guests experienced live dry styling demonstrations, personalised hair advice and product education centred around the the Sleek Hair Remedy, the Revive Hair Spray and the Restore Hair Oil.
A special thank you to and .ebbutt for being part of such a lovely evening.
Thank you so much to everyone who joined us at the salon 🤍
20/05/2026
Your hairline is often the first area to reflect stress, tension and changes in hair health over time.
Repeated slicked-back styles, tight ponytails and daily heat styling can all place strain on the roots, leaving hair feeling weaker, finer and less resilient around the front hairline.
Our Revive Hair Spray was created to support the scalp with lightweight, targeted care. Formulated with rosemary oil and botanical extracts, it helps nourish the roots, support healthier-looking growth and create natural volume without heaviness.
A little consistency goes a long way 🤍
What if your daily protection felt like your favourite skincare ritual? 🕊️
As our bodies evolve, our skin changes too. The underarm area can become thinner, more sensitive, and prone to the irritation or sudden “failure” caused by traditional high-street deodorants.
Our Illumi Deo Balm is different. Formulated on a clean, soft base of moisture-absorbing Arrowroot, nourishing Shea Butter, and balancing botanicals, it treats your skin with the luxury it deserves while keeping you reliably fresh all day.
But don’t just take our word for it, see why women are calling it a “game-changer” for their daily routines.
No aluminium. No synthetics. No irritation.
Make The Switch to your new daily ritual.
Tap ‘Shop Now’ (or the link in our bio) to experience Illumi.
18/05/2026
For when your deodorant no longer feels right ✨
The Illumi Deo Balm is our simple, skin-first approach to freshness. Created for comfort, designed for sensitive skin and made to work with your body, not against it.
A daily essential that feels as good as it looks.
More than a deodorant. A skincare remedy. 🕊️
As our bodies evolve, our skin changes too. The underarm area can become thinner, more sensitive, and less tolerant of traditional high-street deodorants loaded with alcohol and aluminium.
Our Illumi Deo Balm treats your underarms like premium skincare.
Inside our signature remedy:
✨ Arrowroot Powder & Sodium Bicarbonate: Naturally absorb moisture and neutralise odour-causing bacteria without clogging pores.
✨ Shea & Cocoa Seed Butters: Deeply hydrate, soften, and protect your skin’s natural barrier.
✨ Sage & Lavender Oils: Provide a calming, clean botanical essence that keeps you fresh all day.
A minimal, considered formulation free from synthetic fragrances. High-performance protection that respects your body’s natural transition.
Make the switch and elevate your daily ritual.
Tap ‘Shop Now’ to discover Illumi.
Click here to claim your Sponsored Listing.
Category
Contact the business
Website
Address
117 St. Margaret’s Road
London
TW12LH
Opening Hours
| Monday | 9:30am - 6:30pm |
| Tuesday | 9am - 7pm |
| Wednesday | 9am - 7pm |
| Thursday | 9am - 7pm |
| Friday | 9am - 7pm |
| Saturday | 8:30am - 6pm |
| Sunday | 11am - 5pm |