31st State

One swipe. No rinse. No notes.

(Our millennial team had a few more words about it. Our point stands.)

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For when it shows up uninvited.

Spot Control Gel with our signature Tri-Mineral Defense Complex + Mānuka oil + Tea Tree.

Works fast, no drama.

New York Magazine's called it — our Foaming Face Wash made their list of skin and hair products guys are actually using right now.

Competitive surfer puts it to work after hours of saltwater, sunscreen, and sun.

Clean face. Nothing stripped. 60 seconds.

Link in bio.

my brain was cooked. snapped the laptop shut, headed out for air. ended up at in the West Village.

finals week does a lot to you. the stress, the sweat, the breakouts. we can't study for you or take your exams — but we can handle what stress does to your skin.

found 31st State on the shelf. grabbed it. skin sorted. head cleared. back to the books.

📍West Village, NYC

happy Mother’s Day to the moms still waiting on the room.

we see you. we feel you. we cannot help you.

what we can do — make sure he’s clean everywhere else.

face. body. hair. underarms. sorted.

the room? that’s between him and
whatever’s living under the bed.

31st State — we handle our part. 😉

— Stephanie & Joanna

"Mom, smell my hair."⁠
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That's how you know it's working. Swipe to meet Pacific Air — the scent behind the routine.⁠
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Clean. Fresh. Modern. Aluminum-free deo, foaming face wash, 2-in-1 hair and body. One scent, three products, zero convincing required.⁠
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Link in bio → get him fresh.⁠
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The planet they’ll inherit matters as much as the products they put on their skin.

At 31st State, sustainability isn’t a campaign — it’s how we operate. Every formula, every ingredient, every packaging decision is made with our sons’ bodies and their future in mind.

Clean formulas. Recyclable packaging. Responsibly sourced materials. EU standards, banning 1,300+ toxins. Cruelty-free, always.

EARTH DAY. EVERY DAY.