31st State
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31st State creates clean, vegan skin, hair, and body care designed to build confident, healthy grooming habits—early and effortlessly. Inspired by California.
Trusted by parents. Loved by guys. Here = Different.
21/08/2026
Summer is not over (thankfully), yet the feeling for a reset is in the air.
For most of us, the New Year lives on January 1st — the day we make promises to ourselves. But August is when lists get made and life speeds up.
Maybe it’s nostalgia. Maybe it’s science. Behavioral scientists call it the Fresh Start Effect.
Confidence doesn’t come from perfection.
It doesn’t come from a complicated 10-step routine.
We believe it comes from the small habits you repeat every day.
Small decisions. Over time, they become part of who they are. As boy moms, we’ve watched those routines evolve.
As September rolls around, think of it as the beginning of his year — not a reinvention, but a return to the routines that bring out the best version of him.
Different day, different place — the scene may change, but your routine doesn’t have to.
Here = Different
Clear away the dirt. Focus in.
Two everyday essentials that wash away dirt oil and odor while supporting healthier healthy looking skin and feeling great.
Powered by natural ingredients like silver, zinc, tea tree oil, and manuka these hygiene heroes are perfect for gym bags, school lockers, hot days and busy mornings.
Hygiene Heroes. Business handled. Now, let’s gooooooo!
Like + Follow = You just helped a guy find his new routine. That’s the whole assignment. Guys everywhere say thanks 🌊🤙🏼
If this is your vibe, you’re in the right place! Drop us a follow 🤙🏼
If this is your vibe… then you’re in the right place. 🤙🏼
We get this one a lot.
“Can my daughter use these?” Yes.
“Can I?” Also yes.
Our Clearing Pads are pH-balanced, non-stripping and made for guys’ skin—and jam-packed schedules. One quick swipe clears sweat, dirt and oil, helps calm visible breakouts and prevent new ones from showing up.
Powered by lactic acid, manuka and encapsulated tea tree, they gently exfoliate, unclog pores and remove buildup without messing with skin’s natural balance.
We made them for guys. Turns out good skin doesn’t have a gender.
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London