Kelly Neil Keratin

Beautiful Results Nov’Max Primer 💙

First time having primer for Sarah today, 💙

This is new product to most of you, some of you have had it mixed with keratin and know what to expect.

Some people will notice a subtle change to their hair colour or some may have a big change, example, your blondes can turn yellow and tints can turn a warmer colour. also your hair can feel bit sticky and not have much natural movement at first.

This is normal and it will be perfect after about 2 weeks once all the product has left the hair 💙

All my clients old and new are made aware of this at the time of booking and agree and accept this can happen.

To be honest Most people only care about having perfect straight frizz free hair 🤣 as they know they can use a toner or dye their hair after around a week or so after 💙

So my advise to anyone thinking of booking in, is get your colours after you’ve had your Nov’Max primer.
This can be done after a week or after you’ve given your hair a good few washes (7-14 days) 💙

Any questions about primer please give me a message 💙

Hi everyone,

As you all know I no longer offer the Anti-Volume Keratin treatment and have transitioned to their other treatment called Primer 🩵

I chose Primer because it not only delivers smooth, frizzfree, shiny hair but also actively improves the condition of the hair over time. As many of you have trusted me with your hair for years, I wanted to share some information about the treatment so you can understand how it differs from the Anti-Volume Keratin treatment.

Primer is a completely different treatment with a different process to the Anti-Volume Keratin treatment.

The Anti-Volume Keratin treatment works on the outside of the hair shaft by coating it, sealing the cuticle, and creating straight, soft, and shiny results. However, these effects gradually wash out over time.

Primer works differently. It penetrates the hair internally, using amino acids to replenish the essential protein building blocks needed to repair, strengthen, and smooth damaged hair. This means it helps improve the hair from the inside out. Over time, it enhances moisture retention, supports keratin production, improves elasticity, and results in smoother, healthier, and more resilient hair.

Unlike traditional smoothing treatments that primarily create a cosmetic coating on the hair, Primer focuses on improving the overall condition and integrity of the hair fibre itself. This makes it particularly beneficial for hair that is damaged, porous, chemically treated, or prone to frizz.

One of the key benefits of Primer is its progressive effect. With repeated treatments, the hair structure continues to improve, leading to stronger, smoother, and longer-lasting results over time.

There are a couple of things to be aware of. Primer can lift artificial hair colour, so this should be considered when planning your treatments. It can also leave a slight tacky residue immediately after the service, which typically washes out over the next 3–4 shampoos. Depending on how often you wash your hair, this can take anywhere from one week to ten days.

Despite this, you can still expect straight, frizz-free, soft, silky, and shiny hair that is much easier to manage and maintain at home.

Kelly ❤️