The Spa Collaborative
Spa Brand & Business Strategists • The world's leading experts in luxury spa & wellness
02/06/2022
Here at The Spa Collaborative, we know a thing or two about successful treatment development. 🧴 ✨
Scroll down for our six quick-fire steps to success... ⬇️
#1 Research – know what your customers want and what competitors are doing
#2 Analysis – investigate ways to approach things differently
#3 Development – speak with your team to better understand the treatment
#4 Trials – develop the protocol and observe how the treatment links together
#5 Training – deliver comprehensive training to ensure therapists feel confident
#6 Launch – craft your announcement with the right information
Saving for later? Why not click the link in our bio to see how we can help! 🤍
Hello! It's about time we reintroduce ourselves...
We are The Spa Collaborative: The world’s leading spa business development company.
Our friendly team of experts have decades of experience in the luxury spa and hospitality sector, offering a creative and dynamic blend of partnership, support, resources and solutions.
Everything we do is dedicated to empowering and innovating spa business growth.🌱
How can we help you achieve your goals? Get in touch today via the link in bio.
07/04/2022
As the new quarter commences, what will you do differently to elevate your spa offering this spring? 🌱
With the lust for travel contributing to increased occupancy, we explore how to start the season in the best possible way:
🌸 Motivation and momentum
Align with your team on expectations, clear the diary of needless meetings, and focus on balancing employee wellbeing with booked time.
🌸 Precision and strategy
In a quarter of ebbs and flows, be sure to forecast your occupancy and plan your promotions with laser focus – while offering rest when it’s needed.
🌸 Build excitement
Clear out the old and do something new to put a smile on your team’s faces – from introducing the latest nail treatment in your beauty suites, to testing new teas in your relax lounge.
Remember to save for later - we hope this comes in useful!
01/04/2022
Like so many leaders within our industry, we all started folding towels and cleaning lockers. 🧖
Our team take a trip down memory lane as we explore the highs and the lows that led us to be the spa family we are today!
🤍 What was your first job?
Lauren: A spa receptionist at Skin Deep Beauty Salon whilst studying. I was paid £2.25 an hour (it was 1999)!
Emma: An apprentice in a hair salon – sweeping, washing hair and, most importantly, making cups of tea.
Kathryn: A spa attendant at One Spa in Edinburgh whilst studying at college.
🤍 What was your worst job?
Lauren: A spa director drafted in for cost containment during the recession. It was brutal and soul-destroying!
Emma: The worst job for me was when being treated poorly and unfairly by employers.
Kathryn: I used to shake with nerves painting any nail, in any job. I quickly made the decision it wasn't for me!
🤍 What was your strangest job?
Lauren: I was a weekend MOD in a hotel dealing with things like the heating breaking down!
Emma: Climbing up scaffolding to work in a metal container as a pre-opening spa manager, flats all the way.
Kathryn: Tandem back waxing in Australia. That poor man.
🤍 What’s been the fondest memory of your career?
Lauren: Fantastic development meetings in NYC, working with a great team of experts on a really fresh concept.
Emma: Being Spa Director at Viceroy Maldives, the team were so talented and the location a spectacular bonus.
Kathryn: Visiting the Ritz Carlton Abu Dhabi. From pre-opening to sustainment, a truly passionate team.
Comment below with the best memory from your spa career – we’d love to hear it!
30/03/2022
How well do you stick to your brand standards, and why do they matter to your spa? 💎
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Outlining the foundational elements of both spa operations and spa experience, swipe left for a quick reminder of why they deserve your time.
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Save this post for later if you found this useful 🏳
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29/03/2022
What things do you wish you knew before becoming a therapist? 🤍
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While there are many lessons that can be taught about hospitality, the harsh reality of an often stressful environment – paired with the pressing expectations of guests – can be hard to manage.
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For anyone leaving college, here’s our top tips for hitting the ground running. 🏃♀️
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📝Get to know the guest journey – this outlines every detail of how to handle a client, from how they are welcomed, to how they are guided through treatments.
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📝Take advice from experienced therapists – from prioritising tasks for the day ahead, to ensuring the room is stocked with fresh linen, these hacks will save you valuable time.
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📝Learn how to handle guest complaints – while they may feel devastating at the time, how you handle them can make a huge difference – transforming them into positive experiences!
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Double-tap if you found this useful (and don’t forget to save for later)!
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24/03/2022
✨ Whether vacationing or working, spas provide all guests with a haven away from the hustle and bustle of everyday life – making your spa offering a must-have, not just a nice to have.
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🌎 The spa and wellness industry is one of the biggest growth sectors in the western economy showing annual increase of an average 7.7%. Ignoring this means that the consumer demand is not being met and future growth opportunities are being side-lined.
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🌱 Integral to the lifestyles of all visitors, prioritising wellness and choosing to grow your offering will only pave the way for happier guests – and healthier profits – in the future.
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❤️ One to save for later if you’re ever in doubt.
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23/03/2022
“We see the world, not as it is, but as we are – or, as we are conditioned to see it.” - Stephen R. Covey
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As a team of avid bookworms, we’ve spent years reading many fabulous books on all things spa-related, from Eastern medicine to leadership.
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But if we could choose one, ‘7 Habits of Highly Effective People’ by Stephen R. Covey was a real paradigm shift for us. 🧘♀️
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What books have struck a chord with you recently? 📚
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22/03/2022
Can you hand-on-heart say you’re always happy with the decisions you make? 🤍
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Make this March more about setting boundaries, and less about scrambling to meet the expectations of others. 🙅♀️
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17/03/2022
We’ve had the honour of working with many wonderful spas in Ireland over the years. ☘️
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Learning from some of the best hoteliers in the world, these experiences have helped supercharge our approach to the care of guests.
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Happy St. Patrick’s Day to all our friends and colleagues on the Emerald Isle. 💚
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Double-tap if you'll be celebrating!
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