Seen Studios
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Seen Studios is a creative design and production agency, specialising in experiential retail.
Seen Displays is a creative design and production agency, specialising in experiential retail.
Most products stay on land, but this deserved something a little different.
For SS26, we built the experiential platform behind Not Your Average Sandal, a global playbook made to flex from London to LA.
Summer doesn’t move in a straight line. Early starts. Late nights. Spontaneous plans, all in the same day. The ZebZag sandal was built for that range, so the experience had to show it, not explain it.
In London, that meant a 21-metre canal barge from Camden to Hackney Wick. DJs, ice cream, games, and local social club City Daze on board.
One platform, a different energy in every city.
Not your average sandal. Not your average summer’s day.
For SS26, we turned a 21-metre canal barge into a moving brand experience, cruising from Camden to Hackney Wick with DJs, ice cream, games, prizes, and plenty of good energy.
Every detail on board was inspired by the ZebZag sandal itself, from the materials and finishes right through to the colour palette.
No showroom. No pop-up cube. Just Dr. Martens, scaled up and sailed through the heart of London.
27/07/2026
Nike x Zalando WC26 | OOH Amsterdam & Paris
Football culture is style culture.
Live across Amsterdam and Paris during the World Cup, our Nike x Zalando WC26 campaign hit the streets on digital OOH, turning national kits into bold, style-led statements.
Kit-to-street, transformed and redefined – only on Zalando.
Nike x Zalando WC26
Football culture is style culture.
We shot elite athletes against bold federation colour worlds, turning national kits into something fluid, personal and style-led.
Kit-to-street, transformed and redefined – only on Zalando.
Creative Direction & Art Direction: Seen Studios
Photography:
DOP:
Stylist:
21/07/2026
Nike x Zalando WC26
Football culture is style culture.
We shot elite athletes against bold federation colour worlds, turning national kits into something fluid, personal and style-led.
Kit-to-street, transformed and redefined – only on Zalando.
Creative Direction & Art Direction: Seen Studios
Photography: Holly McCandless-Desmond
DOP: Max
Stylist: Jenn abey
UGG Sunroom ☀️
Two days of music, workshops, performances, customisation, food, community, and summer energy in the heart of Brick Lane.
Built with .
Headlined by and .
Not just a launch. A summer moment that people won’t forget.
We created the platform.
The community gave it its energy.
Our latest In The Making film goes behind the scenes of Sunroom, exploring how design, production, storytelling and creative partnerships came together to build an experience where people could gather, discover new music and make the space their own.
UGG Sunroom ☀️
Two days of music, workshops, performances, customisation, food, community, and summer energy in the heart of Brick Lane.
Built with
Headlined by and
Not just a launch. A summer moment that people won’t forget.
01/07/2026
We’re growing the Seen Studios team and looking for people who want to create retail and brand experiences that live beyond the moment.
Here, you’ll work on projects that push the boundaries of what physical spaces can make people feel and remember, from permanent spaces and pop-ups to partnerships and cultural moments.
You’ll be part of a team that cares as much about ideas as ex*****on, where strategists, designers, producers and client teams build ambitious work together.
We’re currently hiring for:
Retail Design Director
Senior Graphic Designer / Art Director
Midweight Retail Designer
If that sounds like the kind of work you want to be part of, we’d love to hear from you.
Full job descriptions and application info at the link jn our bio.
No DMs please.
We needed to tell the world that does sandals… so we made an ice cream shop.
With Dr. Martens x ASOS, we turned an East London space into a summer takeover packed with DJs, screen-printing, styling moments, free ice cream, and hidden prizes.
Some won sandals. Some won exclusive merch. Every detail was designed and crafted to fit with summer lifestyle and culture.
Not your average pop-up.
Not your average sandal.
Click here to claim your Sponsored Listing.
Contact the business
Telephone
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Address
Zetland House, 5-25 Scrutton Street
London
EC2A4HJ