Bouclème

The kind of day we wish we could bottle for you. 🍊🦋

Slow mornings, fresh air, freshly squeezed orange juice, a dip in the pool and absolutely nobody asking how much longer you’re going to be doing your curls. 🥹

Featuring our Curl Defining Gel, Super Volumising Foam and Intensive Moisture Treatment for curls that look as good as these days feel. 🦋

Anyone else manifesting more days like this? We know we are 💖

That’s gonna be a hard NO 😂

We love the enthusiasm, we really do. But just because our curls look soft, bouncy and irresistible doesn’t mean they’re an open invitation for a little hands-on investigation. 💀

Because what you see is a beautiful head of curls. What you DON’T see is the wash day, the detangling, the styling, the diffusing, the scrunching, the drying time and the sheer amount of patience it took to get them looking like this. 😂

And after ALL that effort, the last thing we need is someone running their fingers through them and turning our perfectly defined curls into a cloud of frizz.

We appreciate the compliments, but please admire the curls from a safe distance. ✋💕

Now, curly girls, we want to know… What’s your BIGGEST curly hair pet peeve? 👀

Tell us in the comments. We KNOW you’ve got stories. 🍿💕

Ok, 2 hours is a slight exaggeration… but some wash days really do feel like a full-time job 😭😂

the washing, the detangling, the sectioning, the styling, the plopping, scrounging, the diffusing… it’s a full time job 🥵

Don’t get us wrong, we LOVE our curls. but if you know, you know 💗

At least our Curl Defining Gel understands the assignment: soft, defined curls that make every minute of styling worth it. 💛

Curly girls, how long does your wash day actually take? 👀

Cosy beanie season is here 🧸

Beanies on, cinnamon rolls in the oven, crisp walks outside and cosy evenings with the people you love. There’s so much to love about this time of year. 🤎

Our silk-lined beanies make wrapping up warm a little kinder to your curls too. Cosy on the outside, with smooth silk on the inside to help reduce friction and frizz and keep your curls protected as the colder weather settles in.

Chocolate has been a favourite lately and is selling quickly, so if you’ve had your eye on one, don’t leave it too long.

For slow mornings, cold walks and all the cosy moments in between. 🍁

Your daily dose of serotonin 🦦🤎

This Curl Up Sunday, take a page out of these adorable otters’ book: switch off, hold hands with someone you love and simply… chill.

No emails. No Teams. No “just circling back.” No Sunday scaries.

Just a little reminder that doing absolutely nothing is sometimes exactly what you need. 🫶

Clip via Pinterest, original creator unknown but rights belong to them

Meet our new Strength & Repair Duo 🫰🏽🦋

Two curl essentials, one stronger routine, and 20% saved when you buy them in this bundle.

Our Intensive Moisture Treatment delivers the deep conditioning dry and damaged curls are craving, helping to nourish and protect against everyday environmental stressors.

Then add our concentrated Protein Booster to help protect against breakage while restoring resistance and elasticity from within.

Moisture 🤝 protein.
Softness 🤝 strength.
Healthy-looking curls 🤝 you.

Because sometimes your curls don’t need you to choose between moisture and protein. They need both.

Shop the new Strength & Repair Duo and save 20%.

Your hair is your superpower ✨

words from her speech is a reminder of something so many curlies know too well…growing up feeling like your natural texture needed to be tamed, straightened or made to look like everyone else’s.

Learning to love your curls can be a journey. One of unlearning old beauty standards, embracing the volume, the texture, the individuality and realising that the thing you once tried to change might just be one of the most beautiful parts of you.

Here’s to curls taking up space. Always. 🤍

You can only choose 2 comment below 👀

Tough decisions here but what will be the top 2 commented answers? We can’t wait to see!

Just $1M and a lifetime supply of haircare 😂

Think of the life and curly possibilities 👀🤪