Only Curls
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Say hello to gorgeous curls! Shop our curly store...
https://onlycurls.com/ We are a small London based company that are simply passionate about curly hair.
Only Curls are on a mission to encourage curly haired girls of all textures to ditch the chemicals, forget the straighteners and start loving their natural curls. We understand that curly hair is fragile and needs special care. All our styling products are packed with natural nourishing ingredients that pe*****te and hydrate the hair, bringing curls back to life.
POV: The cleansing process is just as important as the styling 👀
(read this before you blame your stylers)
Hydration is the foundation, without it, nothing works right:
🫧 Cleanser
Removes buildup so moisture can actually get in
🧴 Conditioner
Restores hydration, smooths, and preps your hair
✨ Stylers
Define, hold, and enhance what’s already there
If your hair is dry → your style won’t last
If your hair is hydrated → everything works better
It’s not one or the other. It’s the full routine.
Cleanse. Condition. Style.
You can only save one product......👀
Which one are you saving?
We’re taking our curl conversations on the road... where would you like us to go next? 📍
02/05/2026
Can you spot yourself? 👀
It’s National Curly Hair Day so we had to celebrate you ❤ We say it all the time, but we really do mean it… this community is the heart of everything we do at Only Curls.
Seeing your routines, your results, your before & afters, your comments, your messages… it never gets old. We see it all, we take it on board, and it genuinely shapes everything we create.
Watching your confidence grow and being part of your curl journeys means more to us than we can probably put into words 🥹
Honestly… what a community this is 💖
02/05/2026
Tell us ONE thing you LOVE about your curls? 👀👇�
The volume? The bounce? The way they make you YOU?�
Add all your positive curl vibes to the comments and we’ll be sliding into DMs of 10 of you guys with some goodies!
So go on - tell us your fave thing ⬇️
01/05/2026
Did we stutter 💅➰
29/04/2026
We promise we’re not fishing for compliments… 😏
27/04/2026
GIVEAWAY: can you guess all 5?👀
Let us know the 5 products just from these images and we’ll pick 3 correct comments to WIN some goodies 😍
Giveaway details:
• Hosted by Only Curls (not affiliated with Meta)
• Open to UK residents only • Closes: 28th April @ 9am
• Winner must be following to be eligible
• Winner will be contacted by official Instagram page only
24/04/2026
Not your average day at the office 👀
The filming of our collab has to be one of our highlights of our year. We pulled this together very last minute after an “a-ha” moment when we had the idea in March, this led to us playing dress-up as scientists, and can only imagine what people walking past our office thought was going on 🤣 But those are our fave kind of days … a bit chaotic, very random, everyone bouncing ideas off each other and somehow it all comes together.
We’re so proud of what we pulled off, a feature in the Metro & talking about us on the radio 😱
We think it was our best April Fools to date. Thank you to Warburton’s for agreeing to our silly idea 😆
23/04/2026
Goody Bags 😍 ✨
We popped into White City this week to hand out some goody bags to all the curly shoppers!
Tell us where your local Boots is in the comments,
promise that we’ll call Boots and hopefully make it happen next in the town with the most comments 💙⬇️
No faff, no fuss - just defined, hydrated hair in minutes 😉 understood the assignment. Have you tried the Expert Curl Cream yet?
Click here to claim your Sponsored Listing.
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