Deciem The Abnormal Beauty Company
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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Deciem The Abnormal Beauty Company, Beauty, cosmetic & personal care, Unit 1165, Westfield Shopping Centre, Ariel Way, White City, London.
04/10/2026
Our Soothing & Barrier Support Serum delivers targeted support for skin barrier repair, reducing the look of redness, and soothing hydration.
Have you tried it yet? 👀
03/10/2026
Be honest: are you using an eye cream or are you dabbing a little face cream instead? 👀
We get it. Keeping it simple is great. However, your eye skin is actually 5x thinner than the rest of your face and dries out much quicker. That’s why face moisturizers don’t always cut it when you’re dealing with fine lines, under-eye bags, or crepey lids.
Swipe to see what’s happening under the surface 👉
Shop Lacto-PDRN™ 4% + B9 Eye Cream at theordinary.com
$12.30 CAD | $9.50 USD | £8.70 GBP | €10.20 EUR
Immediately firms ✔️Visibly smooths fine lines and texture ✔️Hydrates ✔️
Lacto-PDRN* 4% + B9 Eye Cream is our first-ever, nourishing eye cream with a gel-cream texture to firm, and visibly lift the eye area.
$12.30 CAD | $9.50 USD | £8.70 GBP | €10.20 EUR
It’s about time we touched down in Johannesburg 🇿🇦
Step into The O. Gravity Lab, an opportunity for curiosity to meet our favourite thing - 𝘴𝘤𝘪𝘦𝘯𝘤𝘦.
Dive deeper into the ingredients behind our first-ever eye cream, and enjoy a complimentary beverage once you’re done. We can’t wait to see you!
🗓️ Sept 30-Oct 5
🕘 Mon-Thurs: 9am-7pm | Fri-Sat: 9am-8pm | Sun: 9am-6pm
📍 Sandton City Mall. 83 Rivonia Rd.
29/09/2026
Over the last few weeks, we’ve popped up in select locations to discuss the science of eye care in partnership with our science communicators and our friends at Ace & Tate
Hosted across Ace & Tate stores in Dublin, Munich, Amsterdam, London and Madrid, our partnership reflects the philosophy we share: quality, knowledge and innovation should be accessible to everyone.
Thank you to all who joined and enlightened us at the events, and remember - eyecare is more than what meets the skin 👓
It’s like watching a baby giraffe take its first steps 🥹
We gave Alexis a morning routine for hydrated, radiant and smoother-looking skin.
Products mentioned:
🥛 Saccharomyces Ferment 30% Milky Toner
👀 Lacto PDRN 4% + B9 Eye Cream
🧴 Natural Moisturizing Factors + HA
Don’t forget your SPF!
It’s your last chance to celebrate with 10% off The Ordinary. But at headquarters, we’re still looking ahead.
Where do you see yourself in 10 years? Let us know in the comments 🤍
The top bunk is that serious, actually 😌
We’re turning 10! So, we’ve partnered with Recess Therapy to ask (almost) 10-year olds what hopes they have for the future.
Grab a croissant and watch the full video on our Youtube channel 🥐
We’re turning 10 🥳🎂
To celebrate, we’re having a little downtime with Recess Therapy and it’s safe to say - the kids are alright.
Watch the full video on our Youtube channel 📺
10 years of truth. A decade of science, simplicity, and you.
To celebrate, take 10% off The Ordinary.
Here’s to 10 more years of growing together 🤍
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10% off only at theordinary.com or in-store from Sept 25-30, 2026. Automatically applied in cart. Subject to change/cancellation without notice. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html
Click here to claim your Sponsored Listing.
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Unit 1165, Westfield Shopping Centre, Ariel Way, White City
London
W127GF
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