Emma Sheppard PMU

Emma Sheppard PMU

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PMU Brow Specialist based in Somerset
Natural, soft & bespoke brow enhancements
Intentional treatments tailored to your features
DM to book your appointment

Photos from Emma Sheppard PMU's post 11/10/2026

WHERE IT ALL BEGAN 🤍

✨ Every brow transformation has a starting point.

A year ago, my lovely client came to me wanting a change from her existing permanent makeup brows.

Sadly the original style was blocky, with an ashy tone and an unnatural appearance. NOT MY WORK. My priority was to help my client move towards something softer and more natural.

Before creating new brows, we needed to address the old pigment first.

Sometimes, the best place to start is by removing what no longer feels right. 🤍

This was the beginning of her journey to achieving beautiful, natural-looking brows.

THE LASER REMOVAL JOURNEY ✨

Good things take time, and brows are no exception.

After a couple of laser removal sessions, we had started to see some fading. However, the pigment had been implanted quite deeply, and the old brow shape had a very pronounced appearance.

The stubborn black pigment was particularly resistant, meaning further sessions were needed to continue breaking down the remaining colour.

Laser removal isn’t always a one-session fix. Every set of brows is different, and when old permanent makeup has been worked deeply into the skin, patience is key.

My aim was never simply to remove the colour — it was to create the best possible starting point for a softer, more natural brow transformation.

We were getting there, one step at a time. 🤍

THE BEAUTIFUL TRANSFORMATION 🤍

✨ From old, blocky brows to soft, natural hair strokes.

This is why I love what I do 💕

After working through the laser removal process, we could finally move towards creating a brow shape that felt softer, more balanced and beautifully suited to my client’s face.

Using delicate, natural-looking hair strokes, I created a much more realistic finish, with a gorgeous shape that complements her own features rather than overpowering them.

No heavy blocks. No harsh, unnatural shape. Just soft, carefully placed strokes designed to mimic natural brow hair. 🤍

Sometimes the journey to your dream brows takes a little longer, but the result is worth the patience.

Natural hair strokes are my thing. ✨

Thinking about changing old permanent makeup brows? A consultation is the perfect place to start,

11/08/2026

Glowing different ✨✨✨
Image showing Before refresh on Microbladed brows and after.

We all say what a difference good brows make but what about amazing brows?

Still natural, still soft with crisp hair strokes but blown away at what a difference a couple of drops of a darker shade can make 🤎
For your colour refresh or new natural brows, what’s app Emma on 07970707037
Pmu artist in Minehead 📍

30/06/2026

How perfect do these beautiful brows look? 🤎

These ultra-natural Nano Hair Stroke Brows, created using advanced microblading techniques, are all about enhancing your natural features—not overpowering them.

Today was my client’s 6-week perfecting appointment, where we refined the healed results, added a little more definition, and perfected every last detail. This second session is an essential part of the treatment, ensuring your brows heal beautifully and last as intended.

The result? Soft, natural, timeless brows that frame the face effortlessly.

If you’ve been thinking about waking up every day with beautifully shaped brows that still look like your brows, I’d love to help.

✨ August and September appointments are now booking. Send me a DM to arrange your complimentary consultation and secure your appointment.

30/06/2026

Two years later… and still beautifully soft, natural, and timeless. 🤎
This gorgeous colour boost was all about refreshing my client’s brows while preserving the natural hair stroke effect we created at her original appointment two years ago.
For this retouch, I used exactly the same pigment as her initial treatment because it heals beautifully, ages gracefully, and creates the soft, effortless finish my clients love.
Permanent makeup shouldn’t look harsh or heavy. It should enhance your features in the most natural way, leaving people wondering why you look so refreshed—not what you’ve had done.
If your annual colour boost is due, or you’ve been dreaming of beautifully natural brows that stand the test of time, send me a message to book your appointment.
✨ August and September are already filling quickly, so don’t leave it too late.

27/06/2026

Boom Jaka jaaa!
Had this beautiful human in this week for her first colour boost after almost 2 years… and those hair strokes are still looking incredible! 🤎

We refreshed her brows using exactly the same pigment as her original treatment because it heals beautifully soft, natural and timeless.

📖 New English Dictionary Entry

BOOM JAKA JAAAAA (noun)
/boom-jak-a-jaaa/

Definition:

1. The uncontrollable phrase shouted when someone catches their first glimpse of their new brows and immediately falls in love.

2. A rare condition that occurs when you realise you definitely chose the right brow artist.

3. The overwhelming feeling of satisfaction when your brows finally look exactly how you’ve always imagined them.

4. Often accompanied by excessive mirror checking, random smiling and the words, “Why didn’t I do this sooner?”

Example:
“Client looked in the mirror… paused for a second… then proudly declared, ‘BOOM JAKA JAAAAA!’.” 😂

Safe to say… this appointment definitely met the dictionary definition. ✨

18/06/2026

When you’re 80 years young and looking this fabulous… beautiful brows are the perfect finishing touch 🤎

My lovely client visited today for her colour boost appointment, where only a few subtle refinements were needed to refresh and perfect her brows.

Using delicate Pmu and microblading hair stroke techniques, we’ve created soft, natural-looking brows that complement her features beautifully. As they heal, the colour will soften and fade by up to 30%, leaving an even more soft natural result.

Thinking about waking up with perfectly shaped brows every day? I’d love to help.

Book your free consultation and let’s discuss the best brow treatment for you 🤎

Permanent makeup artist based in Minehead Somerset 📍

13/06/2026

✨ A little reintroduction…

I’m Emma Sheppard, owner of Somerset Beauty Clinic.

I’ve been working in the beauty industry since 1992, and after more than three decades, I still have the same passion for learning, growing and helping women feel confident in themselves.

I first trained in Permanent Makeup and Microneedling in 2015 and quickly became fascinated by creating natural-looking brows. However, my PMU journey wasn’t always straightforward.

Around that time, I experienced a deeply traumatic period in my personal life that affected every part of me. Whilst navigating some of the hardest years I’ve ever known, I lost confidence in myself and in my PMU work. I also found myself questioning the techniques I had originally been taught because I wanted to create brows that looked softer, more natural and truly timeless.

In 2019, I made the difficult decision to step away from Permanent Makeup altogether.

For the next few years, I continued running my beauty business, focusing on treatments that felt familiar and safe whilst I slowly rebuilt myself. Looking back, those years taught me resilience, patience and the importance of healing.

Then in 2023, something shifted.

I knew I wasn’t finished. I still had the desire to create, to learn and to become the artist I knew I could be. So I retrained, investing in advanced education in brows, lips and eyeliner, including training with the incredibly talented Westerham Permanent makeup Naomi Harriott.

Today, I feel more confident in my skills than ever before. Not because the journey has been easy, but because of everything it took to get here.

I love creating natural, beautifully balanced brows, elegant eyeliner and soft lip blush treatments that enhance rather than overpower.

My journey has shaped who I am—not just as an artist, but as a person. It has taught me strength, compassion and perseverance.

For anyone rebuilding their confidence, starting again, or finding their way back to themselves, keep going. Sometimes the hardest chapters become the reason you discover what you’re truly capable of.

Thank you for being here and supporting my journey. ❤️

Emma x

10/06/2026

From old tattooed brows to soft, natural hair strokes… this transformation has been worth the wait. ✨

After a laser removal journey that began last November, my gorgeous client finally has the beautiful, natural hair stroke brows she deserves. 🤍

The goal was never just to create new brows—it was to restore them in the right position, following her natural brow shape and enhancing her features in a soft, natural way.

There are still a few stubborn areas of old pigment sitting above the brow (not my work), so we may choose to do another laser session in the future to soften those further. But for now, just look at this transformation. ✨

Corrective work like this takes patience, planning, and trust, which makes the final result even more rewarding.

I absolutely love how these brows have turned out and feel so privileged to have been part of my client’s journey. 💕

08/06/2026

🤎Soft and light🤎
This was the order of the day for my beautiful client.
Soft hair strokes and light in colour. Giving beautiful natural brows that my client has so missed over the years.

Do you miss having brows that once were?
If you’re looking for that brow artist that can create you natural soft brows that you deserve? Then you’ve found me…..
Drop me a message on 07970707037 and we can have a chat.
Based in Minehead📍
Emma x

07/06/2026

Before • After
✨Microblading combination brows✨
We laser removed my clients old patchy brows so we could begin with a blank canvas.
Luckily the laser only needed one session.

We then created some beautiful fine hair strokes along with shading in some sparse areas.
I think you’ll agree these new brows are so natural and suit my clients features. They are the perfect enhancement to what my client already had, but now she can enjoy that extra time in the mornings to not need to painstakingly pencil her brows in every day.
There’s nothing better than waking up to perfect natural looking Microbladed brows!

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Telephone

Address


52 Staunton Road
Minehead
TA246EA

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm

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