SNOAP

If you’re new to SNOAP, this is probably the best place to start. 💚

SNOAP takes something incredibly simple — a solid bar — and makes it as convenient to use as the liquid products most of us have become accustomed to.

Put your soap or shampoo bar inside.
Turn the top clockwise.
The dispenser grates a small amount into a fine powder.
Add water, lather and wash.

Two bars can replace around 20 single-use plastic bottles, without asking you to give up the convenience of a dispenser.

That’s the idea behind the SNOAP Refillable Soap Dispenser System.

And once you know how it works, it really is that simple.

Change the way you wash. 💚

I've been keeping a secret… and finally I can tell you. 💚

SNOAP is officially a Certified B Corporation.

We started the process 18 months ago. It has involved an enormous amount of work behind the scenes, looking closely at the way we operate, the decisions we make and the impact we're building as a business.

And that's exactly why this means so much to me.

SNOAP started with a problem in our family bathroom and a determination to find a better way to wash without all those bottles of liquid soap, shampoo and shower gel.

I invented a dispenser.

I didn't set out knowing that it would lead to Dragons' Den, thousands of customers, businesses making the switch, more than a million bottles replaced — or this.

But here we are.

SNOAP is a B Corp. 💚

And I am incredibly proud of what our little family business is becoming.

I've written the full story of why we pursued B Corp certification, what the process involved and what it means for SNOAP.

Read our B Corp story - link in the comments below

What if you didn't need another bottle of liquid soap? 💚

That's the idea behind SNOAP.

The SNOAP Refillable Soap Dispenser System transforms solid soap bars into a fine powder, giving you the convenience of a dispenser without repeatedly buying liquid soap in single-use plastic bottles.

Fill it with your SNOAP bars.
Turn the top.
Add water.
Wash.

Then when the soap eventually runs out, refill it with bars rather than replacing another bottle.

It's a different way of thinking about something most of us have bought on autopilot for years.

Change the way you wash. 💚

Shop at SNOAP.com

One customer. 33 nurseries + Head Office.

Meet Sandy from Tops Day Nurseries.

SNOAP's relationship with Tops started with a trial in one nursery.

They tried it. It worked. And what started with one location eventually became a rollout across all 33 Tops Day Nurseries and their Head Office.

Last week I took the fabulous Sandy out for lunch and, afterwards, asked her why SNOAP works for Tops.

I think her final four words sum it up rather nicely:
“It's a no-brainer.”

And while Sandy tells you the story, keep an eye out for Deborah Meaden putting SNOAP through its paces during a visit to Tops. 🐉

This is another chapter of Life After the Den — and one I'm incredibly proud of.

If you're responsible for sustainability, facilities, procurement or operations in an organisation and you're still buying bottles of liquid hand wash, perhaps it's time to ask a different question.

Could SNOAP work for your business?

The Den was the beginning. This is what happened next.

Walking into Dragons’ Den was one of the biggest moments in SNOAP's story.

Walking out having received offers from all five Dragons — and with Deborah Meaden and Peter Jones joining us — was something I don't think I'll ever forget.

But what happened after the cameras stopped has been every bit as extraordinary.

SNOAP has grown. We've welcomed thousands of customers, seen businesses adopt the system, launched new products, moved into SNOAP HQ and passed the milestone of one million single-use plastic bottles replaced.

And there have been plenty of lessons along the way.

So we're starting a new series: Life After the Den.

Over the next few weeks I'll share more of what happened after that episode aired — the growth, the chaos, the milestones and the moments that have shaped SNOAP since.

Because Dragons’ Den wasn't the destination.

It gave us one hell of a starting point.

Follow along for the next chapter.

All five Dragons wanted SNOAP.

Yesterday, we shared the moment Antony and I walked into the Dragons' Den with SNOAP.

We genuinely had no idea what was about to happen.

This is what happened next.

We stood in front of five hugely successful business people and explained why I believed there had to be a better way to wash.

Why keep buying bottles of liquid hand wash, body wash and shower gel when solid soap can do the job without all those bottles — if you can make it just as convenient to use?

That's why I invented SNOAP.

And the Dragons understood it.

Sara Davies told us: “I love the business. I love the product.”

Deborah Meaden talked about the opportunity to revolutionise the hand soap market.

The Dragons discussed the potential of the product, the market and what SNOAP could become.

And then came the moment we could never have expected.

All five Dragons wanted in.
Five Dragons.
Five offers.

And ultimately, we chose Deborah Meaden and Peter Jones.

With Dragons' Den returning tonight, we couldn't resist looking back at six of our favourite moments from our time in the Den.

A lot has happened since then.

But the idea at the heart of SNOAP hasn't changed:

Real solid soap.
The convenience of a dispenser.
A better alternative to repeatedly buying bottles of liquid wash.

If you've discovered SNOAP through Dragons' Den — or you've been wondering what all five Dragons saw in it — you can try it for yourself.

Our Dragons' Den Deal is available now.

Discover the Dragons' Den Deal

Better skin. Less waste. Lower costs.

Refill Not Landfill.