Debbie Trumper Consultancy

Creating a great product is only half the battle.

The real challenge can come when you’re trying to turn that product into a brand customers want and retailers want on the shelf.

From buyer relationships and margins to customer demand, proposition and strategy, there’s a lot more to retail than simply getting a “yes”.

So, what do you think is hardest?
A — Creating the product
B — Building the brand
C — Getting customers
D — Getting into retail

👇 Comment A, B, C or D and tell us why.

A retailer said NO to your product? 👀

Don’t automatically assume your product is the problem.

Retailers make decisions based on far more than whether they simply like what you’re selling.

A “no” doesn’t always mean never. Sometimes it means not yet, not like this, or not for us. The important part? Understand why.

Learn from the feedback, refine your approach, and keep moving forward, because the right product with the wrong positioning, timing or pitch can still get a “no”.

Save this for the next time a retailer turns you down. 📌

Your product might be amazing… but is your brand actually ready for retail?

Save this checklist👀

Until next time. We had the most wonderful time. ❤️❤️❤️

Congratulations to all of tonight’s Winners and Highly Commended . Well done!👏👏

✨ A new partnership begins... ✨

We’re delighted to announce that Debbie Trumper Consultancy is now working with White Lotus Beauty as their UK consultancy partner.

White Lotus Beauty is an award-winning holistic beauty brand with over 20 years of expertise, combining traditional Eastern beauty wisdom with innovative, results-driven products. We’re excited to support their continued growth and retail journey across the UK.

At Debbie Trumper Consultancy, we’re passionate about helping exceptional beauty and wellness brands elevate their presence, build meaningful retail partnerships and prepare to face the buyer with confidence.

We can’t wait to share what lies ahead. 🤩

Our founder Debbie led a fireside chat on the Insights Stage at Tones of Beauty UK last week with sharing sharp, practical thinking on where beauty and retail are heading next. It sparked real energy in the room and reinforced the importance of staying ahead in a fast-moving market.

It also reflects the ethos of Debbie Trumper Consultancy turning insight into action and helping brands grow with clarity, confidence, and impact.

A strong reminder that when strategy meets experience, real momentum follows.

Debenhams.com
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BeautyMatter

Fabulous morning! Excited to be hosting a panel of Beauty Industry experts. Come say hello, we’re kicking off at 11am on the Retail Insight stage. See you there. 😀

I’m going to be at Tones of Beauty UK on July 2nd hosting the panel for Retail Insight. Come and say hello 😀