Irina Kouidis

✂️

Soften regrowth, preserve some warmth, grey blend.

Why does rose gold always fade to brassy blonde? It’s not bad luck, and it’s not your fault. It’s science. 👇
Picture bleached hair as a sponge, and your colour as water with food colouring in it. Some pigment clings on for weeks. Some rinses out almost immediately.
Rose gold is made of two very different things. The PINK is made of tiny, light pigment molecules that sit near the surface and barely hold on. The GOLD is made of bigger, heavier molecules that grip deep and stay put.
So you never actually turn brassy. You lose the pink first — a little every single wash — and the warm gold underneath gets revealed once that pink veil is gone. The brass was never new. It was hiding under the pretty bit all along. 🌸
What speeds it up? Hot water, daily washing and heat styling. Cooler showers and fewer washes genuinely make your pink last longer.
The fix: top the pink back up before it all washes away. A pink direct-dye mask like Maria Nila Colour Refresh is brilliant for home upkeep — it refreshes the tone while it conditions, so you stay rose gold instead of dropping to brass. Use one shade on its own, or mix a couple together to get your exact tone. 💗
Save this for wash day, and send it to the friend whose pink always vanishes. 💗