Yuula

One of the most Googled signs of labour is the show.

Yet, despite how common it is, lots of people reach the final weeks of pregnancy without really knowing what it means, what it looks like or when it happens.

Understanding the changes your body goes through before labour can make the whole experience feel far less overwhelming and help you feel more confident recognising what’s normal for you.

Did you experience a show? How was it for you? Let us know in the comments xx

The Calm Confidence Toolkit is officially here 🤍

A bundle filled with all your Yuula favourites carefully brought together into one toolkit to give you the ultimate birth prep bundle and better value ✨

Inside you’ll find:

✨ A little something for your mindset: our Yuula Positive Affirmation Cards (RRP £15)

✨ Our birthing ball for that essential movement (RRP £25)

✨ The award winning Pain Relief Duo need we say more! (RRP £23)

Total value: £53TOOLKIT PRICE: £45 🤍

Designed to help you feel calm, informed, grounded and empowered throughout pregnancy & birth with practical tools, evidence based support and little rituals that make a big difference.

Because confidence in birth comes from feeling supported, prepared and connected to yourself ✨

MidwifeSupport BirthToolkit EmpoweredBirth Yuula

Why ask Google or ChatGPT… when you can Text The Midwife? 🤍

The internet can give you thousands of answers, but it doesn’t know you.

Text The Midwife is personalised, evidence-based support from a real midwife who’s genuinely invested in your experience. ✨

A safe space to ask the questions you forgot in your appointment. Reassurance when the overwhelm kicks in. Guidance to help you make informed decisions with confidence. Support that feels calm, empowering and completely judgement-free.

Because pregnancy isn’t one-size-fits-all and your support shouldn’t be either. 💛

Unlimited WhatsApp support, evidence-based guidance & a 1:1 birth planning call to help you feel informed, prepared and supported every step of the way.

Ready to feel less alone in your pregnancy journey?
Tap the link in bio to subscribe. ✨

Films (or instagram!) have this magical way of making everything seem perfect, but real life is not a movie and things may not go as smooth as they do on the big screen.

Giving birth and bringing life into the world comes with a lot of change in all areas of life, including your emotions.

If you’re not loving every minute of the newborn stage, there is nothing wrong with you. You’re going through a lot and it can take a while to adjust. If you are really struggling, please speak to a professional - a GP, your midwife or your doula. You
are not in this alone 🫶

Because apparently you’re all buying these two together anyway 🤭

So we thought it only made sense to bundle them up and save you £8.

Introducing the Yuula Active Pregnancy & Birth Toolkit ✨

Featuring our bestselling & award winning Aura Orbs + premium birthing ball thoughtfully curated to support comfort, movement and confidence through pregnancy, labour and birth.

🤍 Relieves back, hip & pelvic discomfort
🤍 Encourages movement & optimal positioning
🤍 Supports natural pain relief during labour
🤍 Helps prepare for an active birth
🤍 Midwife curated from pregnancy to postpartum

Toolkit bundle now £32 (save £8)

Available now at www.yuula.co.uk or on Amazon Prime ✨

Have you ever heard of the “cascade of intervention”? 👀

It’s the chain reaction that can unfold when one small thing or procedure leads to another during birth, often unintentionally.

Understanding it isn’t about fear, it’s about autonomy.
When you understand how your body works, you make choices that feel right for you.

If we make informed decisions and consider the little things as well as the big, any potential cascades will feel necessary.

Have you had any experiences or made choices, when you have considered the cascade of intervention? No matter how small. Let us know in the comments xx