The CEO Digital Lab - By Yannah Rose

There’s a side of the hair industry that most people never see and this conversation is going to open some eyes 👀

For episode 5 of UNFILTERED, I’m joined by the incredible Simone, founder of Hair Finesse Academy and a multi award winning hair loss specialist 👏🏼

What started as a career in hair extensions quickly became something much bigger when Simone recognised a huge gap in the industry for women experiencing hair loss.

After seeing outdated techniques, poor client experiences and the damage caused by poorly fitted systems, she knew something had to change.

Fast forward to today and she has built a six figure specialist business, with clients travelling from across the UK, whilst also training other stylists through her academy and signature Flatline Finish™ method 👏🏼

We’re talking:
🤍 Building a specialist business in a saturated industry
🤍 The reality of working with women experiencing hair loss
🤍 Finding your niche and becoming known for it
🤍 Creating a six figure business through specialism rather than volume
🤍 Moving from stylist to educator and academy owner
🤍 The lessons, challenges and mindset shifts behind the growth

This conversation is going to be honest, inspiring and completely UNFILTERED.

No edits
No cuts
No filters

Just real conversations that need to be had 🎤
And remember… UNFILTERED is LIVE and interactive.

You get to:
💬 Ask questions in real time
🎤 Be part of the conversation LIVE
🫶🏼 Hear the raw, unfiltered truth behind building a successful business

🗓️ Saturday 30th May
⏰ 7:30PM
📍 LIVE on TikTok

Whether you’re in hair, beauty, aesthetics or simply building a business with big goals, this is one conversation you won’t want to miss 👏🏼

Who’s joining us live? 👀

The 2am ChatGPT searches trying to “fix” your business🤢

Because your diary has gaps.
Bookings feel inconsistent.
And now you’re laying awake questioning everything.

So you start:
→ Changing your packages again
→ Lowering your prices
→ Trying every Instagram trend you see
→ Posting more content hoping SOMETHING finally works

Meanwhile you’re exhausted, overwhelmed and wondering why other beauty businesses seem to be growing so much faster than yours.

But here’s the truth nobody wants to hear 👇🏼
A trending reel is not going to fix a business that has no real strategy behind it.

You don’t just need “better content”.

You need:
✨ Strategy
✨ Positioning
✨ Content
✨ Systems

The 4 pillars behind my CEO Shift Method™ 👏🏼

Once I stopped relying on trends and actually built a business with direction behind it, I went from 0 clients to fully booked within weeks, left the 9-5 and scaled multiple businesses over the last 10+ years 👀🔥

That’s exactly why I created my FREE guide:
The CEO Shift Method™ : 4 Changes Beauty Business Owners Must Make to Scale Beyond the Treatment Room

Comment SHIFT and I’ll send it over 💌

One thing about me…
When I work with my clients, I genuinely care about their businesses like they are my own 🤍

Standing beside Toni at her clinic opening honestly felt like a full circle moment 🥹

I’ve known her since the makeup artist days, then trained with her myself in beauty and now seeing her open the doors to her own clinic after everything she’s worked for is just incredible.

When you work closely with someone, you don’t just see the polished moments online.
You see the pressure, the sacrifices, the self doubt, the long hours and the amount of work that happens behind the scenes to build something successful.

Which is exactly why moments like this mean so much.

Watching her grow from one stage of the industry to the next and build such an incredible brand has been amazing to witness and I honestly could not be prouder 🫶🏼

This is why I do what I do.
I become heavily invested in my clients goals, growth and vision because I truly want to see them win.

And Toni…
This is only the beginning for you 🔥

We’re pulling back the curtain on the aesthetics industry… and this conversation is going to be powerful 👀🔥

UNFILTERED EP.4 is going LIVE on Sunday 17th May and this time I’m joined by the INCREDIBLE Nora, founder of Nur & Co Aesthetics 👏🏼

Nora has built a business rooted in integrity, education, safety and genuine client care.
Values that are becoming harder and harder to find in today’s industry.

While social media often shows the polished side of aesthetics, there’s so much happening behind the scenes that people don’t talk about enough.
And trust me… we’re going there 👀

We’re talking:
🤍 The upcoming regulation changes within aesthetics
🤍 The ever growing medic vs non medic divide and the impact it’s having on the industry
🤍 Edited client results and the unrealistic expectations being created online
🤍 Client care, ethics & safety in a trend driven industry
🤍 Juggling motherhood alongside running a successful business with a waiting list of up to 16 weeks! 

This conversation is going to be honest, powerful and completely UNFILTERED.

No edits
No cuts
No filters

Just real conversations that need to be had 🎤
And remember… UNFILTERED is LIVE and interactive.

You get to:
💬 Ask questions in real time
🎤 Be part of the conversation LIVE
🫶🏼 Hear the raw, unfiltered truth from people inside the industry

🗓️ Sunday 17th May
⏰ 6PM
📍 LIVE on TikTok

If you’re in the beauty & aesthetics industry, building a business or simply curious about what really goes on behind the scenes…
This is NOT one to miss 👏🏼

Who’s joining us live? 👀

This might be a little uncomfortable to hear…
But most beauty & aesthetic business owners aren’t struggling because they’re not posting enough.

They’re struggling because there’s no real strategy behind what they’re doing 📱

So content starts feeling overwhelming. You overthink it, try to stay consistent, post because you know you “should”… but it still doesn’t feel like it’s actually moving your business forward.

And I get it, because I see this all the time.
You’re showing up, putting the effort in, trying to do all the right things… but still not seeing the level of clients or growth you actually want 📈

Because growth doesn’t come from doing more. It comes from doing the right things, in the right order.

That’s exactly what the CEO Shift Method™ is built around
→ Strategy 
→ Positioning 
→ Content 
→ Systems

If this feels familiar…
this is exactly what I help beauty & aesthetic business owners fix 🤍

DM me “SHIFT” and let’s explore what this could look like for your business 💬

Chinese new year isn’t just a date…
It’s an energetic reset 🔥🐴

Today I’m moving slowly.
Setting intentions instead of rushing.
Choosing alignment over force.

This fire horse year is about bold movement but only when it’s guided by clarity, disabling and purpose.

Things not to do today:
- No washing or cutting hair - preserving energy
- No deep cleaning - rest before expansion
- No unnecessary spending - only international purchases
- No arguments or heavy conversations - peace in non negotiable
- No overthinking - intuition leads today

What I am doing:
- Being grateful
- Staying calm and present
- Treating myself
- Calling in prosperity, harmony and growth

This year isn’t about doing more.
It’s about moving smarter.
Aligned CEO energy only 🔥🐴

What are you setting the tone for this Chinese New Year?