Beauty By Chloë May Boyce

One of the biggest misconceptions in our industry is that every nail issue can be fixed in a single appointment.
Katie’s journey is proof that sometimes the best thing we can do is slow down, assess the damage, and prioritise nail health above everything else.

For 6 months, we worked together to restore her nails through regular maintenance, careful monitoring, and a gradual reintroduction of products.
The result isn’t just healthier nails: it’s confidence, trust, and long-term nail health.

If you’re experiencing nail separation, lifting, or sensitivity, please know that there is no one-size-fits-all solution. Every nail journey is different, and sometimes patience is the most important treatment of all🤍

Welcome to my crib 🖤

One thing I see beauty professionals get wrong all the time is focusing solely on attracting clients.

Attracting clients is important.
But keeping them is where sustainable income is built.
Because the goal isn’t to constantly be searching for your next booking.

The goal is to create a clientele that keeps returning, referring their friends, and growing with you.

So if you’re trying to build a fully booked diary, focus on these 5 things:

1️⃣ Know your numbers

How much do you actually want to earn each month?
How many clients does that require?
Most people don’t have a client problem.
They have a clarity problem.

2️⃣ Be visible consistently
People can’t book a business they don’t know exists.
Show your face.
Share your work.
Talk about your services.
Trust is built through repetition.

3️⃣ Give people a reason to choose you
There are thousands of beauty professionals.
Why you?
Your personality, experience, values, client experience and expertise all play a role.

4️⃣ Create an experience worth returning for

The easiest client to book is often the one who’s already sat in your chair.
People remember how you made them feel.

5️⃣ Focus on retention over chasing

A loyal client is worth far more than a one-off booking.
The businesses that grow the fastest aren’t always attracting the most new clients.
They’re keeping the clients they already have.

Because successful beauty businesses aren’t built on appointments.
They’re built on relationships 🤍
Save this for the next time you’re thinking, “I need more clients.”

Every business you see in this carousel started with a decision.

A decision to invest in themselves.
A decision to learn a new skill.
A decision to believe that a different future was possible.

These incredible beauty professionals all took that first step, and today they’re building businesses they’re proud of, serving clients they love, and creating lives on their own terms. ✨

That’s why I do what I do.

Whether you’re dreaming of starting your journey in the beauty industry, adding a new treatment to your menu, or refining your skills to attract your dream clients, there is a pathway for you.

🤍 Beginner Gel Polish Programme
Perfect for aspiring nail techs ready to turn their passion into a profession through our industry-leading programme with

🤍 Beginner Lash Lift & Tint Course
Learn a high-demand treatment and add a profitable new service to your beauty business.

🤍 Tailored Upskilling Masterclasses
Already qualified? Let’s elevate your skills with bespoke training designed around your goals and areas for growth.

📍 In-person training available in Kent

The beauty industry changed my life, and nothing makes me happier than helping others create a life they love through beauty too.

Which course are you interested in?

✨ Comment “GEL”, “LASH” or “MASTERCLASS” below and I’ll send you more information.

Or tap the link in my bio to explore your next step.

Emma is a mum and a business owner, and like so many women in this industry, she found herself with gaps in her diary and wanting to make her time work smarter for her

Instead of adding more hours or more pressure, she made a smart shift introducing lash lifts & tints to her service list so she could upsell to her existing clients and increase her income without burning out.

As a mum, time is everything. It’s not just about working more... it’s about working smarter, creating more financial freedom, and building a business that actually supports your lite 💛

So proud of Emma for taking that step, if you feel just like Emma maybe this is your sign

KENT 📍
10/24th JULY (in person training date)
2 students maximum
KIT INCLUDED
ABT accredited
£460

Summer nail trends are officially here ☀️✨
Save this for your next set because the pressure of choosing nails on the spot is REAL

This summer I’m seeing:
✨ Butter yellow
✨ Glazed chrome finishes
✨ Bright micro French tips
✨ Milky pinks & soft nudes
✨ Fruit inspired nails
✨ Clean girl minimal sets
✨ Soft florals
✨ Bright pinks making a comeback
✨ Almond shaping staying undefeated

Honestly summer sets just hit different
Which trend are you choosing first?!!

These gorgeous almond ombré bloomers, a soft, effortless look perfect for summer holidays, brides, or anyone loving that clean aesthetic trend 🤍🍒

I remember getting to a point in my nail business where I felt like I was constantly thinking… how do I earn more without working more?🤍

I thought the answer was more clients, more appointments, more hours.

But when I introduced lash lifts into my business, everything shifted.

I wasn’t just attracting new clients, I was able to offer another treatment to the clients already sitting in my chair. Clients who already trusted me, loved my space, and loved the convenience of having more than one service under one roof.

And the numbers started making sense 💸

£46 per treatment
5 clients a week
= an extra £920 a month

But for me, it became more than money.

It gave me space to breathe. Time back. Flexibility. Freedom.
That’s exactly why I created The Beginner Lash Lift & Tint Course not just to teach a treatment, but to help beginners confidently build another stream of income without burnout.

Courses have been sold out this year, but dates are now open for the next few months! ✨

Comment “LASH” or send me a DM and I’ll send over the details 🤍

If you’re growing your following or focusing on your content recently then this is for you!

Save these hooks & let me know how you get on..
remember Instagram is a minefield, show up? Be consistent & see what works for you 🤍💫

DUMP 🩵

Early mornings, breakfast prepped, french manicures, ELIM pedicures, client days, and little moments in between that make up this season of life.

A mix of beauty, business, calm routines, and creating a life I genuinely love building.

Honestly just feeling really grateful for it all lately.
What’s one thing you’re grateful for RN? Would love to spread the love in the comments 🥹🤍