Pure Nails by Emily

Pure Nails by Emily

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🎓 Est.

June 2025 - Rushden
🏆 Nailist of the Year 2025
🏅 HBA ‘Best New Talent’ & 'Best Home Salon' Finalist
🌸 Ambassador for @glitterbels
💅🏼 BA for @thecuticlelab.ltd

16/05/2026

Fresh shades, member perks, and serious summer energy ✨💅

Swatching:
💕 No Offence
🌸 Honeymoon
☁️ Beauty Sleep
🧸 Teddy Bears Picnic

All available with the Nailist Programme discount 👀
If you haven’t signed up yet, now’s the perfect time — future discounts, exclusive savings, and member-only offers on your fave products. And if you’re already part of the programme, go check what goodies you can save on right now ✨

13/05/2026

Healthy nails start with healthy habits ✨
Peeling gel, harsh cleaning products, and over-filing can all weaken your natural nails over time. Small changes in your nail care routine can make such a difference in keeping your nails strong, healthy, and long-lasting 💅
Looking after your natural nails is just as important as the finished set — because beautiful nails begin underneath.

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12/05/2026

Hot pink season is officially here 💖✨
Obsessed with this juicy neon set paired with the cutest little heart details!

Created using Glitterbels Pure Sculpt Hard Gel in Fine China + HEMA Free Gel Colour in J’adore 🌸💅

Perfect for the girls who love a bold pop of colour with a soft romantic twist 💌

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08/05/2026

A little bit about the face behind Pure Nails by Emily 💕
I qualified as a nail tech whilst on maternity leave and instantly fell in love with helping people feel confident through beautiful nails. I’m always learning new techniques and gaining new qualifications so I can bring the best services possible to my clients.

When I’m not creating fresh gel sets, you’ll usually find me with an iced coffee or matcha in hand, balancing life as a girl mum, teacher, and nail tech ✨ Thank you for supporting my small business and being part of this journey with me.

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04/05/2026

Soft, simple, and effortlessly elegant 💅✨

This timeless n**e set is perfect for anyone who loves a clean, polished look that goes with everything. Short, natural nails with a glossy finish = low maintenance but still so put together 🤍

Perfect for everyday wear, special occasions, or just treating yourself to a little self-care moment.

Would you go for this classic n**e or add a little twist next time? 👀

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03/05/2026

New swatch book officially complete 😍✨

I picked this beauty up from when I attended the event, and I’ve finally finished swatching every single gel colour… including a few new additions 👀💅

There’s just something so satisfying about seeing all the shades together – makes choosing your next set even harder though 🙊 Which colour are you picking first?!



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Photos from Pure Nails by Emily's post 27/04/2026

Got my hands on this cute little NFC keyring for 💅✨

Now I can literally tap & share my nail world wherever I go — how cool is that?! Perfect for growing my tiny corner of the internet one tap at a time 💖

Big thank you to for this 🫶

27/04/2026

Serving ALL the summer vibes with this juicy coral + mint combo 🍉🌿💅

Obsessed with how these glossy gel nails turned out—clean, fresh, and those cute little hearts just hit different 💖 Perfect for anyone wanting something playful but still super wearable.

And can we take a moment for these natural nails?! 😍 A gel manicure with no overlay and still this strong, neat, and flawless—goals honestly.

Which combo are you choosing—team coral or team mint? 👀👇

✨ Natural gel manicure
✨ High-shine finish
✨ Hand-painted details

Book your set & let’s create something just as fun 💅💕

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26/04/2026

Spring/summer vibes in full bloom 🌼💅

Obsessed with this fresh gel manicure — soft pastels, glossy coral + peach tones, and the cutest little daisy details for that perfect seasonal feel ✨

Fun, bright, and still wearable… the kind of set that goes with everything but still stands out 💖

Appointments available this week — message me to book 💌

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24/04/2026

Soft lilac dreams 💜✨

Builder gel overlay using for that strength + shine, finished with the dreamiest gel colour ‘Raise a Glass’ 🥂

Created these delicate lilac flowers using the blooming gel for that soft, blended look 🌸

Simple, classy, and a tiny floral detail for that extra touch 💅

Perfect set for anyone who loves something clean but still a little bit cute ✨

Appointments available — message to book 💌



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23/04/2026

There’s nothing better than a client who trusts you to bring their ideas to life 💜✨

Creating a calm, welcoming space where you can relax and leave with nails you love is always the goal. Hearing feedback like this honestly means the world to me — thank you for your trust, your creativity, and your kind words 🫶

If you’re looking for a nail tech who pays attention to the little details and isn’t afraid to try something a bit different… I’ve got you 💅

📩 DM to book your next set

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19 Carmarthen Way
Rushden
NN100TN