The Alternative Beauty & Fragrance

The Alternative Beauty & Fragrance

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Embrace the New Conventional

Photos from The Alternative Beauty & Fragrance's post 28/07/2026

Fizz. Sparkle. Indulge. 🥤✨

Summer’s sweetest obsession has officially arrived.

Introducing Viktor&Rolf Bonbon Cola Fizz—a deliciously unexpected blend of sparkling cola, zesty lemon and soft white musk. Playful, addictive and effortlessly chic, it’s the fragrance we’ll be reaching for all season.

Fresh. Fizzy. Impossible to ignore.

Now available at The Alternative Beauty. Come and experience the scent everyone’s about to fall in love with. 💙

TheAlternativeBeauty StAlbans PerfumeLovers

Photos from The Alternative Beauty & Fragrance's post 14/07/2026

Meet your new body care obsession: Daydreamer by Joonbyrd.

More than just a body serum, it’s a clinically proven treatment that helps improve the appearance of firmness, crepey skin, stretch marks and cellulite while drenching your skin in long-lasting hydration. The silky gel-to-oil texture melts into the skin, leaving it smooth, radiant and beautifully scented. Because your body deserves skincare that’s every bit as advanced as your face. 💙

14/06/2026

Purchasing your favourite fragrances just got even better with our gift with purchase offer .beauty 😍💖🖤

09/06/2026

Who’s seen our brand new Teddy Bear fragrances by .beauty not only do they look adorable, they small amazing too. Pop into .beauty to check them out 😍🧸

07/06/2026

Father’s Day is right around the corner - here are our top picks 😍💙

❤️

02/06/2026

Want to know how to always look polished? ✨

The secret isn’t spending hours getting ready - it’s focusing on the small things that make the biggest difference.

Save this for your next glow-up! 🫶🏼

31/05/2026

Our MUST HAVES this summer! ☀️🏖️

Caudalie Grape Water Mist
Maison Marjiela Never Ending Summer Eau De Toilette
Caudalie Very High Protection Lightweight Cream SPF 50
Caudalie Vinofresh Natural Stick Deodorant
Skincycles Lasting Lips Lip Balm

☀️

27/05/2026

Delivering a visibly lifted and brightened look, Caudalie’s Premier Cru The Eye Cream offers an instant radiance boost through its unique infusion of 100% natural pearlisers to promote a glowing complexion - you can notice an instant difference 😍✨

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Address


28 Victoria Street
Saint Albans
AL13HL

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 10am - 5:30pm
Sunday 11am - 5pm