The Alternative Beauty & Fragrance
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Embrace the New Conventional
Saving money? We know how that usually ends… 🤭🛍️💕
Tag your shopping partner in crime and make your next beauty trip a date! 💄✨
🎁 A little treat from us to you!
Follow , tag your shopping bestie below and pop into our St Albans store to collect a complimentary beauty sample! 💕
Because a little beauty treat never hurt anyone. 😉✨
One sample per person, while stocks last.
We tried to wait until November… but Christmas had other plans. 🎄✨
The first Christmas gifts have officially landed at The Alternative Beauty, our windows have had their festive makeover, and we simply couldn’t contain our excitement! 🎁
From gorgeous beauty treats to little luxuries worth gifting (or keeping for yourself 🤭), the magic is already starting to unfold.
Yes, we know it’s only October… but when Christmas looks this good, why wait? ❤️
Pop in, have a peek at our new windows and discover the first arrivals of the gifting season. We can’t wait to show you what’s coming next! ✨
📍 The Alternative Beauty | The Maltings, St Albans
26/09/2026
The power of Resveratrol, reinvented🍇
Meet the new Caudalie Resveratrol-Lift collection — a new generation of firming skincare designed to visibly smooth, firm and redefine the look of your skin.
Powered by Caudalie’s iconic vine-derived resveratrol and advanced skincare expertise, the collection brings a fresh approach to your firming routine — with luxurious textures made for everyday rituals. 🌿
Your next skincare obsession? We think so.
Discover the new Resveratrol-Lift collection at The Alternative Beauty. 🤍
Tap. Tap. Tap. ✨ And just like that… new shades unlocked. 💄👀
Because apparently choosing just ONE shade was never an option. 🤭
New Paese shades have officially landed at The Alternative Beauty — consider this your sign to come and swatch them IRL. ✨
Which one are you claiming? 👇
We don’t want to brag… but we might just have the best eyeshadows in town. 👀✨
Autumn shades have officially entered the chat. 🍂🤎✨
Rich, buttery, seriously pigmented — and even better in person.
Don’t take our word for it… come in, swatch your favourites and find your perfect autumn shade. 🤎
It’s only September… but the Christmas gifts have officially started arriving at The Alternative Beauty
Too early? Never. Christmas magic takes preparation. 🎄🎁
StAlbans
POV: You work in retail and “Hi! 👋” becomes a conversation with yourself. 😂
It’s okay. We’ll just be over here ready to help🫶🏻
29/08/2026
NEW FROM CAUDALIE 🍇
Haircare has officially arrived.
Introducing the NEW Density & Volume Shampoo — powered by Caudalie’s patented VineOxyl™, designed to leave hair looking visibly thicker, fuller and beautifully revitalised.
✨ 95% natural-origin ingredients
✨ Sulphate & silicone free
✨ Vegan
✨ Suitable for colour-treated hair
The science of the vine, now for your hair. 🍇
Caudalie Haircare has landed at The Alternative Beauty. 🤍
And this is only the beginning…
POV: you go into The Alternative Beauty for ONE perfume… 😭🛍️
One perfume. ONE. PERFUME. ONLY.
6 bags later… we don’t need to talk about it. 💀😂
Who else has absolutely ZERO self-control in a beauty shop? 👀
Purchasing your favourite fragrances just got even better with our gift with purchase offer .beauty 😍💖🖤
Click here to claim your Sponsored Listing.
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Contact the business
Address
28 Victoria Street
Saint Albans
AL13HL
Opening Hours
| Monday | 10am - 5:30pm |
| Tuesday | 10am - 5:30pm |
| Wednesday | 10am - 5:30pm |
| Thursday | 10am - 5:30pm |
| Friday | 10am - 5:30pm |
| Saturday | 10am - 5:30pm |
| Sunday | 11am - 5pm |
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