SW Beauty

SW Beauty

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from SW Beauty, Beauty, cosmetic & personal care, 251 City Road, Stoke-on-Trent.

Photos from SW Beauty's post 27/09/2025

Korean Lash Lift πŸƒπŸŒ±πŸŒΏ

06/08/2025

Just give me an hour, some mapping string, a good hybrid tint and let me transform your brows πŸ€“βœ¨

Hybrid Tint β€˜Harvest Brown’
Wax
Prep & Finish
Concealer Pallet & Mapping String
Brushes

To book this service, select HD Brows on my booking system ✨

For immediate bookings, please use the link in my bio. Alternatively, you can message me your preferred dates & times 🫢🏼

πŸ“ 214 London Road, Stoke-on-Trent.

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04/08/2025

WHO’S READY FOR A NEW TREATMENT? πŸ‘€

𝐊𝐨𝐫𝐞𝐚𝐧 π‹πšπ¬π‘ π‹π’πŸπ­π¬ πŸŒΏπŸƒ … COMING SOON 🀍

So some of you may not know, but I qualified in LVL (lash lifts) back in 2021. However, I just didn’t fall in love with this as a treatment. The lifts were always unreliable, the risk of over-processing terrified me and I just didn’t feel comfortable charging clients if the results weren’t perfect (I am somewhat of a perfectionist). I would never want to provide a service that I didn’t LOVE or one that I wasn’t super passionate about… then Korean Lash Lifts started to hit the market and I was INVESTED πŸ€“

To make it simple… Korean Lash Lifting formulas are often preferred over others due to its Cysteamine-free and pH-balanced formulation, which is designed to be gentler on the lashes while still achieving effective and long-lasting results. Unlike traditional lash lifting formulas which often use Thioglycolate, Cysteamine-free means it is less likely to cause damage, dryness, or breakage, especially when applied to the delicate lash tips, which is a big NO NO whilst performing the traditional method.

I have already fallen in love with Korean Lash Lifts and I cannot wait to start offering this service 🫢🏼

That being said… I will be posting on my stories as soon as Korean Lash Lifts go LIVE on my booking system, so keep your eyes peeledπŸ‘€ I am no longer accepting new Lash Extension clients to make room for a new Lash Lifting family (client base) πŸ˜‹

LOTS OF LOVE,
SOPHIE 🀍

04/08/2025
Photos from SW Beauty's post 14/07/2025

BOOKED & BUSY SZN ❀️‍πŸ”₯

Hybrid Tint in shade Light Brown
Wax
Prep & Finish
Concealer Pallet & Mapping String
Brushes

To book this service, select HD Brows on my booking system ✨

For immediate bookings, please use the link in my bio. Alternatively, you can message me your preferred dates & times 🫢🏼

πŸ“ 214 London Road, Stoke-on-Trent.

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10/04/2025

ONE FOR MY BROW LAM LOVERS 🫢🏼

Lamination system
Tint β€˜Harvest Brown & Bronze’
Wax
Prep & Finish
Concealer Pallet & Mapping String
Brushes

To book this service, select HD BrowSculpt with Hybrid Tint on my booking system ✨

For immediate bookings please use the link in my bio or message me your preferred dates & times.

πŸ“ 214 London Road, Stoke-on-Trent.

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04/02/2025

Transform your brows with a Brow Lamination 🫢🏼

Lamination system
Tint β€˜PERFECTO BROWN’
Wax
Prep & Finish
Concealer Pallet & Mapping String
Brushes

To book this service, select HD BrowSculpt with Hybrid Tint on my booking system ✨

For immediate bookings please use the link in my bio or message me your preferred dates & times.

πŸ“ 214 London Road, Stoke-on-Trent.

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Photos from SW Beauty's post 08/10/2024

INFILL OR FULL SET πŸ’­

If you’re unsure what to book in for, please use this as a guide 🫢🏼

INFILL -
An infill is when you have around 40%-60% of lash extensions remaining and this is needed every 2-3 weeks. Anything over 3 weeks is classed as a full set. This is because of our natural lash cycle. Over time, the lash extension will continue to grow out whilst bonded to your natural lash. Because of this, the lash extensions will need to be removed. Even if your lashes still look full at this point, your lash tech cannot leave these on as they may cause damage to your natural lashes. This is why it is important that you book a full set slot so that we have enough time to complete this process. An infill slot will not give us enough time to remove and replace the majority of your lashes.
* I personally recommend 5/6 infills, then a removal & a fresh set. πŸ’«

FULL SET -
Has it been over 3 weeks? Chances are, you will be ready for a fresh set. PLEASE can you ensure that any old lashes are removed prior to your full set appointment. You can do this at home or add a removal to your appointment (I recommend having this done by a professional to prevent damage). This is super important when booking in for a fresh set. If you still have old lashes remaining, these will not last as long as your freshly applied lashes, which will result in poor retention. Please trust me on this. πŸ™πŸ»
* If you come to your full set appointment with old lashes left on, this will eat into your appointment time. If it takes me 20 minutes to remove old lashes, that is 20 minutes of lashing time gone and if I’m back to back, I will not be able to make this time up at the end 🫢🏼

16/09/2024

My diary for September is currently FULLY BOOKED 🫢🏼

Check out my stories for all available October dates and make sure you secure your Autumn apps 🍁πŸͺ΅πŸ‚πŸŽƒ

BOOKING SYSTEM LINK IS IN MY BIO ⚑️⚑️
https://www.fresha.com/a/sw-beauty-stoke-on-trent-214-london-road-z3b2dvq5/booking?allOffer=true&menu=true

11/09/2024

When you find an old pic in your favourites and think… why didn’t I post this? I probably blamed the quality of my camera or I thought that the lighting wasn’t up to standard. OR I did what I always do and didn’t think it compared to other artists work that I’d seen on instagram that day. In this industry, we strive for perfection and sometimes that means we can be too hard on ourselves. IT JUST MEANS THAT WE CARE🫢🏼 so this is your reminder to stop comparing, take those pics because those lashes/brows you just created might be exactly what a potential client is looking for!!! And stop being your biggest critic, only your biggest supporterπŸ’«

STYLE: WISPY WET LOOKπŸ’§

π™²πš›πšŽπšŠπšπšŽπš πšžπšœπš’πš—πš 8D πš™πš›πšŽ-πš–πšŠπše πšπšŠπš—πšœ πš’πš— πš•πšŽπš—πšπšπš‘πšœ 8πš–πš–-13πš–πš–-11πš–πš– 20% πšŒπš˜πšŸπšŽπš›πšŠπšπšŽ πšπš˜πš› πšπš‘πšŽ πš‹πšŠπšœπšŽπš•πš’πš—πšŽ.
0.05 πš›πšžπšœπšœπš’πšŠπš— πš•πšŠπšœπš‘πšŽπšœ πš’πš— πš•πšŽπš—πšπšπš‘πšœ 9πš–πš–-15πš–πš–-13πš–πš– πšŒπš•πš˜πšœπšŽπš πšπšŠπš—πšœ & πšœπš™πš’πš”πšŽπšœ 80% πšŒπš˜πšŸπšŽπš›πšŠπšπšŽ πšπš˜πš› πšπš‘πšŽ πš πš’πšœπš™πšœ.

RETENTION BOOSTER
SUPERBONDER

TO BOOK please use the link in my bio or click the β€˜BOOK NOW’ button🀍

πŸ“ 214 London Road, Stoke-on-Trent.

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251 City Road
Stoke-on-Trent
ST42PX