Jemma Elizabeth Academy
Willow E-File & Nail Educator, providing in person Nail Courses within our Academy.
01/06/2026
May dump 💃🥂🌳🔗🤏
Back in 2023, I knew that it would work amazingly well in salons.
Fast forward to today, and I've built a business around Permanent Jewellery.
I'm one of the UK's main suppliers, I've trained hundreds of students, & watched many of them do the same.
If you're thinking about starting Permanent Jewellery and don't know where to begin, comment the word PJ in the comments 👇
& if you have more questions, I'm always happy to help! ☺️💙.
It’s not too late to start your permanent jewellery business this summer ☀️✨
Permanent jewellery isn’t just salon based anymore 👀
Pop ups, festivals, weddings, events, collaborations… there are so many ways you can build a business around it, whether you want to offer it alongside your existing beauty business or create something completely new
And that’s exactly why inside my online Permanent Jewellery Course, we cover both salon based set ups AND pop up/event set ups too 💫
From equipment, stock & pricing to welding, troubleshooting, customer experience, gazebo events & more 👀
If you’ve been thinking about starting permanent jewellery, this is your sign ✨
Comment PJ and I’ll send you more info + the start up guide 💌
03/05/2026
The biggest mistake I see with lash lifts?
👉 Relying on timings instead of the lash itself
This is exactly where the Korean lash lift methods are different…
Because the processing is slower and more controlled,
you’re not locked into set timings.
You have time to actually perform a proper lash check.
This set needed 20 minutes…
Not because I guessed, but because the lashes weren’t ready before that.
At 10–13 minutes they were still:
❌ resistant
❌ too stiff
❌ not fully softened
The lash check told me everything.
This is how you also avoid:
• under-processing
• weak lifts
• results dropping quickly
Timings are a guide.
The lash is the decision maker.
If you’re still guessing your timings, this is what’s missing 👀
Comment BETTERLIFTS & I’ll send you the details 💌
This isn’t just any cysteamine system… it’s the UK’s first Korean Hybrid System 🇰🇷
And if you’re a lash artist looking to elevate your results, this is the kind of innovation you want to be working with 👇
✨ What I loved:
✅️ Faster than traditional cysteamine systems (perfect for busy appointment times)
✅️ 1 sachet = 1 treatment (no mess, no waste, super hygienic)
✅️ Lash Milk helps prevent over processing by restoring the natural lash pH
✅️ Really cost effective per treatment (which matters when you’re building profit)
This is exactly why I’m so passionate about teaching the Korean method…
It allows you to create those soft, lifted, viral worthy results your clients are now asking for.
If you’re ready to level up your lifts & learn everything there is to know about the Korean method, comment the word 𝗟𝗘𝗩𝗘𝗟𝗨𝗣 👇
Behind the scenes at Niche Nail Network 🎥✨
What a day… you kept us BUSY with permanent jewellery from start to finish 💙 thank you so much to everyone who came over (& I'm so sorry if we couldn't do yours).
I also spoke to so many of you about training in permanent jewellery and how perfectly it fits alongside nails and beauty… such an easy add on with amazing potential ✨
If you had a ticket for Niche, don’t forget…
Your exclusive 25% off any course is waiting for you 👀
⏰ Valid until 17th May only
If you’ve been thinking about adding something new with high demand, low time and great profit margins… this is your sign.
Drop me a message if you need your code or have any questions ☺️💌
08/04/2026
Things changed...
& my business had to change with it 💫
I stopped trying to do everything
And started doing what actually worked for me
More intention
Better results
If you’re in a season where life looks different…
Your business can too ✨
Comment COURSES if you’re ready to build a beauty business that fits your life 💙
04/04/2026
We’ve had a little refresh 👀✨
Jemma Elizabeth Academy has a brand new home & look… and it’s been designed to make your learning experience even better 💙.
If you’re already a student, you’ll now be able to re-download your courses anytime & when updates are made, they’ll be sent straight to you automatically 🔄.
And if you’ve been thinking about starting something new, adding a service or investing in your skills… this is your sign 💭
All of our courses are designed to fit around your life, with real support throughout (& after) your training.
✨ Flexible learning
✨ Industry-led techniques
✨ Ongoing support
✨ Courses you can actually turn into income
PLUS you'll receive 10% off your first course when you sign up to our newsletter.
Looking for your next exciting addition to your treatment list? Comment the word COURSES below 👇.
Beauty courses | permanent jewellery | permanent jewellery training | permanent jewellery course | lash lift | educator | korean lash lift course
20/08/2025
After a lot of thought, I’ve decided it’s time to step down from my role as a Willow Educator 🌿💙
I first joined Willow around 4 years ago, after training with Lucy post lockdown, and what a journey it’s been!
Since then, I’ve had the privilege of training hundreds of students, some brand new to the industry, starting a whole new career path, and others looking to expand their skills and grow their businesses.
I still laugh when I think back to my very first class… standard Jemma, straight in at the deep end with 16 students in one day 😅. Nerves through the roof, but somehow we made it through. Every class since has been such a joy, and I’m beyond thankful to all the students who’ve trusted me along the way.
There’ve also been amazing memories with my fellow educators and the Willow team from Olympia to Willow HQ trips and those unforgettable Willow Getaways. It’s been such a special chapter of my career, and I’m so grateful to Lucy and the team for the opportunity and the support throughout.
This isn’t goodbye to teaching though ✨ I’ll be focusing more on my own courses and coaching, with lots of exciting things coming including new classes that combine the flexibility of online learning with the personal touch of 1:1 support, plus a brand new online platform.
For now, just a huge thank you to Willow for such an incredible experience! 🌿💙💫
03/03/2025
Hey! ☺️👋.
I haven't posted much on here since having Isabelle as she's been keeping me very busy, but I'm slowly starting to plan ahead for the year & can't wait to return to the Academy for in person courses again.
Our online courses have still been running as normal. I've been emailing students, providing support & going through case studies between feeds!
I'm now looking at starting to teach our E-File Courses again soon.
If you are interested, please let me know which day would best suit you in the comments 💙👇
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492-494 Hartshill Road, Hartshill
Stoke-on-Trent
ST46AD