Zoe PMU

Zoe PMU

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Multi Award Winning PMU Artist. Locations in Swansea & London. Private Clinic. International trainer. Celebrity Clientele.

25/09/2026

✨ Healed Ombre Lips ✨

This is what a HEALED Ombre Lip looks like — and I absolutely love how these have settled. 🤍

The only area that has been revisited is the outline of Mia’s top lip. When Mia originally came to me, she had quite a bit of existing scarring through this area. Scar tissue can behave very differently from normal lip tissue and, as a result, doesn’t always retain pigment as evenly. So once healed, I gave this small section of the outline a little boost to bring the definition back where it was needed. 💪🏼

Everything else you’re seeing here is her original healed result.

And you can really see the beauty of the Ombre Lip technique in the healed finish — that soft, blended gradient of colour creating a subtle, shadowy lip-liner effect.

Ombre Lips are particularly suited to clients who want that defined-but-blended lip liner effect, rather than an all-over colour.

Because of the way the shading and contrast need to be built, this technique is generally better suited to a fuller lip, where there is enough surface area to create that beautiful graduation from deeper definition to softer colour.

No filter. No trickery. Just a HEALED result, showing you exactly how the work has settled. 👄

A beautiful healed result for an equally beautiful client. 😍
Now booking December 2026. Book via zoepmu.com

Proudly sponsored by Kwadron Permanent Makeup

Pigments: Perma Blend Premium Cosmetic Pigments Wildflower World Famous Tattoo Ink Hemorrhage & Bora Bora
Needles: Kwadron Permanent Makeup Optima 0.30mm 1rl & 3rl

23/09/2026

⚡️ OMBRE UP CLOSE ⚡️

Up close & personal with this beautiful, powdery Ombre Brow — straight off the needle. 👀

Designed to heal soft and shadowy, whilst still giving you that crisp, defined shape.

The beauty of Ombre is that it sits behind your natural brow hair, rather than trying to compete with it. It enhances what you already have, adds structure and definition, and still leaves you with a soft, natural-looking finish once healed.

Subtle yet impactful.

It heals naturally.
It fades gracefully.
And whether you prefer soft and subtle or more defined and bold, Ombre really can suit EVERYONE.

All skin types.
All hair types.
All ages. 🙌

It’s not about giving everyone the same brow — it’s about creating the right brow for you. ❤️
Now booking December 2026. Book via zoepmu.com

Pigments: 💎MONICA IVANI 👑 BROW QUEEN ❤️ MONAVI Absolute Brown
Needles: Kwadron Permanent Makeup Optima 0.30mm 1rl

22/09/2026

Life is tough 🤷‍♀️

21/09/2026

✨ THE POWER OF A BROW SHAPE ✨

Here’s another great example of how a classic ‘90s Hooked Brow’ can completely change the way the face appears.

Look closely at the before image 👀

The arch has been positioned too far forward, creating that very rounded, hooked shape. This visually shortens the face and pushes the brow into a shape that isn’t working with the natural structure underneath it.

Then look at what happens to the tail.

Because it’s long and drops downwards, it creates a visual drag on the outer eye — making the features appear heavier, lower and more tired.

Now look at the transformation. 👇🏼

By repositioning the arch back towards where it naturally belongs within the brow bone, and creating a shorter, more outward-flowing tail, we completely change the visual direction of the brow.

The result?

✨ The face appears more elongated
✨ The outer eye is visually lifted
✨ The brow looks more balanced
✨ The features look fresher and more open

Your brows need to be designed around YOUR bone structure, your existing brow growth and the way your individual features work together.

It’s not simply about making a brow ‘pretty’. It’s about understanding what that shape is actually doing to the face. 🤌🏼

The right brow shape can change everything.

Pigments: HANAFY PIGMENTS FOR PMU Medium & Dark with a final pass of 💎MONICA IVANI 👑 BROW QUEEN ❤️ Dark Heart in the areas that needed additional saturation.
Needles: Kwadron Permanent Makeup Optima 0.30mm 1rl

17/09/2026

✨ TATTOO FACTS ✨

A little humour injected into your Thursday! Hopefully you weren’t offended, and if you were…then just sit still 😉

16/09/2026

Ooohh we do love a good macro shot of a sharp & crisp tattooed eyeliner.

Please bear in mind that whether or not we can tattoo a winged liner, depends entirely on your anatomy. If a wing is not appropriate, we can tattoo a wingless liner instead which looks just as beautiful and deliver the same impact.
Now booking Nov 2026. Book via zoepmu.com

Pigments: Perma Blend Premium Cosmetic Pigments Double Black
Needles: Kwadron Permanent Makeup Optima 0.30mm 1rl

13/09/2026

✨ Industry Judge for ✨

What a wonderful weekend with the honour of judging the Lip Tattooing categories at - what talent our corner of the world has! The standard of work produced - during a ‘live’ competition I might add, was just a beautiful thing to see.

How wonderful it is to see long-time friends and meet new faces. How inspiring it is to be in rooms with such creativity & knowledge. And how fantastic it is to celebrate at the end of it all.

Thank you & for your hard work. It’s not easy wrangling us lot but you did it AGAIN 🎉

Congratulations to all of the winners, but also to every competitor. You allowed yourselves to be vulnerable in the name of growth and your love for what you do, and you nailed it 🙌✨

07/09/2026

The beautiful asymmetric brow transformation from my reel the other day just had to make the grid as a post too. 🤎

This beautiful dark blonde Ombre Brow has been measured and designed completely bespoke to Sophie’s individual facial features, bone structure and natural growth pattern — with the aim of restoring harmony and balance rather than simply creating two identical brows.

Natural brows are rarely perfectly symmetrical, but when the difference becomes more noticeable, carefully considered mapping and tattooing can make a huge difference to the overall balance of the face.

Sophie’s new brows are still very much in their fresh, post-treatment stage here, so there is plenty of healing and softening still to come. She’s been sent away with my strict but easy-to-follow aftercare instructions to give her skin the best possible environment to heal and, ultimately, achieve the best possible result from her first session.

And, of course, I’ll be sharing her heal when she returns for her follow-up appointment — because the healed result is always the one that matters most. ✨

I cannot wait to show you the transformation once these have fully healed. 🤎
Now booking November 2026. Book via zoepmu.com

Pigments: HANAFY PIGMENTS FOR PMU Medium & Blonde
Needles: Kwadron Permanent Makeup Optima 0.30mm 1rl

06/09/2026

One of the things I’ve found particularly interesting about this recent conversation within the PMU community is the way the narrative seems to shift the moment someone challenges a strong opinion.

Someone makes a bold, sweeping statement about what is or isn’t “responsible”, what artists should or shouldn’t be doing…

…and then, when that statement is questioned, suddenly it becomes:

“You can’t say anything anymore.”
“Everyone’s so offended.”
“I’m entitled to my opinion.”
“This is just censorship.”

But nobody said you weren’t entitled to your opinion.

The irony is that the people shouting “free speech” are sometimes the very same people trying to shut down the speech that challenges them.

You are absolutely entitled to make a statement. I am equally entitled to question it.

You are entitled to say, “I believe this is irresponsible.” I am entitled to ask, “Based on what information?”

You are entitled to disagree with an artist’s approach. I am entitled to disagree with your conclusion.

And neither of those things is censorship. There’s a difference between silencing someone and disagreeing with them loudly enough that they can hear it.

If we’re going to make sweeping declarations about an entire industry, about what constitutes responsible practice, or about what another artist should or shouldn’t be doing, then we have to be prepared for those statements to be examined.

That isn’t an attack. That is conversation.

And if your position is strong enough to make a very public, very definitive statement, surely it should also be strong enough to withstand somebody asking questions about it?

We cannot demand the freedom to speak our minds whilst simultaneously expecting everyone else to remain silent when they disagree.

That isn’t free speech. That’s wanting the last word. And those are two very different things.

Our industry needs more “here’s why I think this” rather than “this is simply how it is.” Because none of us has been appointed the ultimate authority on what PMU is allowed to become.

And frankly, I’m glad we haven’t.

Our industry was built by barrier breakers. Le

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Upper Floor, The Corner White House, Cockett, SA2 0GB
Swansea
SA153BB

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Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
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