Cole Aesthetics Clinic Ltd

Cole Aesthetics Clinic Ltd

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Steven Cole - Level 7 Aesthetic Practitioner - HBA Finalist 2024
🧑Helping Patients 30+ Regain Confidence With Bespoke Aesthetic Treatment Packages.

Steven Cole | Level 7 Aesthetics | Injector of the Year 🏆
Founder: Cole Aesthetics Clinic & Academy
📍 Walsall • 5k+ Clinic Patients
🌍 Online CPD Masterclasses & Mentoring
Helping you refine your look & scale your career.
👇 Book • Train • Scale Clinics In Birmingham & Walsall 💉❤
📩 DM Me For Free Consultation

09/10/2026

1ML SOUNDS LIKE A LOT… UNTIL YOU ACTUALLY SEE WHAT 1ML LOOKS LIKE. 💉👀

This video is obviously a visual comparison — filler and ketchup are very different products 😂 — but it helps explain something I hear in clinic all the time.

“Can we do my cheeks, lips, chin and jawline with 1ml?”
And I completely understand why people ask.

If you’ve never seen 1ml of product before, it’s difficult to picture how small that volume actually is.
But this is why I don’t start a consultation by asking:

“How many ml do you want?”
I start by looking at your face. 💚
Your proportions.
Where volume or support may have changed.
What’s actually bothering you.

Which areas, if any, might benefit from treatment.
And what we’re realistically trying to achieve.

Because 1ml used thoughtfully in one area can be very different from trying to divide that same amount across four different areas.
And equally, needing more product doesn’t mean we simply keep adding filler everywhere.
Sometimes less is appropriate.

Sometimes treatment needs to be staged.
And sometimes filler isn’t the right answer at all. ✨

That’s why choosing a number of syringes before you’ve even been assessed can be the wrong way round.

My job isn’t to find enough places to use the filler you’ve booked.
It’s to work out what actually makes sense for your face. 👑

ASSESSMENT FIRST. TREATMENT SECOND. Not syringe count first. 💉

DM me to make a booking enquiry. ✨

09/10/2026

HOW DO YOU TURN MORE ENQUIRIES INTO BOOKINGS WITHOUT FEELING LIKE A PUSHY SALESPERSON? 👑

Here’s where I think a lot of aesthetics practitioners get it wrong.
They treat every enquiry like a sale they need to close.
But you’re not selling someone a pair of shoes. 😂

You’re discussing a treatment that needs proper assessment, clinical judgement and informed consent.

The goal isn’t to convince someone to book.
It’s to help them feel informed enough to make the right decision. 💚
When someone enquires:
✨ Answer their question.
✨ Find out what they’re hoping to achieve.
✨ Explain why a consultation matters before recommending a treatment.
And when they come in, take the time to understand their concerns, assess suitability and talk through the options.

That includes:

💉 Realistic outcomes
💉 Costs
💉 Potential risks
💉 Whether treatment is appropriate at all Then give them the space to decide.
Because a good consultation isn’t about talking someone into treatment.
It’s about helping them understand whether treatment is right for them. 🧠

And sometimes the right outcome is no treatment.

Here’s the business lesson:
You don’t need to become better at pressuring people into bookings.
You need to become better at communicating your value and building trust.
That’s how you create a better client experience and give people a genuine reason to choose your clinic.

Not through pressure.
Through clarity. 👑✨

SAVE THIS FOR THE NEXT TIME YOU’RE RESPONDING TO AN ENQUIRY. 💚

09/10/2026

PEOPLE SEE THE LIFE I’VE BUILT. MOST DON’T KNOW THE LIFE I HAD TO BUILD IT FROM. 👑
I don’t talk about this part of my life often.

When I was 16, my dad kicked me out of home.
I sofa-surfed before getting a place at Chapter House, a homeless hostel for young people in West Bromwich.

I felt alone. Angry. Rejected.
My relationship with my dad had been difficult for years, and I knew there was a part of me he was never going to accept because of my sexuality.
Then life got messier.

Drugs. Alcohol.
Then I met someone I loved deeply.
And he was murdered.

I didn’t know how to deal with that loss, and things got worse.
There were nights I’d make it home without my phone, keys or wallet. Sometimes without much memory of how I got there.

I realised I was losing people too.
Somewhere in all of that chaos, I remember thinking:
This cannot be my life.

But underneath everything, I still believed there had to be something else for me. ✨
Eventually I realised nobody was going to build that future for me.
I had to do it myself.
I changed the people around me.
I got clean.

I got a job in a casino and had structure.
Work. Responsibility. Routine.
I started building a life that wasn’t centred around escaping from one.
Not overnight.

Just one different decision, then another.
And slowly, those decisions built a different life. 💚
I think that’s why I’m still so ambitious at 42.

I know what it feels like to have very little security and no idea what happens next.
I like building things. I like success. I like having choices.
But underneath that ambition is something much more personal.
I think about that 16-year-old version of me.

I’m proud of him. 🫶🏻
Because somehow, he kept believing there could be something else.
Your past can shape you.
But it doesn’t get to decide what you become.
I’m still building mine. 👑

KEEP GOING. YOU HAVE NO IDEA WHERE YOUR LIFE COULD TAKE YOU. 🫶🏻✨

06/10/2026

TIXEL SKIN RESURFACING: WHAT DOES IT ACTUALLY DO?

If you’ve heard of Tixel but aren’t entirely sure what it is, here’s the simple version.

Tixel is a fractional skin resurfacing treatment that uses controlled thermal energy delivered through a specially designed titanium tip.

Rather than using a laser beam, the heated tip makes very brief contact with the skin, creating controlled micro-injuries that stimulate the skin’s natural repair response.

So why might we recommend it?

Depending on your skin, concerns and treatment plan, Tixel can be used to support improvements in:

✨ Fine lines and wrinkles

✨ Skin texture

✨ Crepey-looking skin

✨ Uneven skin tone

✨ The appearance of some pigmentation

✨ Overall skin quality

One of the areas I particularly like assessing for Tixel is the delicate skin around the eyes, where treatment options can sometimes be more limited.

But here’s the important bit:

Tixel isn’t automatically the right treatment just because you want “better skin.”

Your skin condition, medical history, concerns, expectations and tolerance for downtime all matter.

The treatment intensity can also be adjusted, which means the experience and recovery can vary depending on what we’re trying to achieve.

You may experience redness, warmth and some swelling afterwards, followed by a temporary rough or bronzed appearance as the skin recovers.

Your individual treatment plan and expected downtime should always be discussed during consultation.

And like most worthwhile skin treatments, this isn’t about promising an overnight transformation.

It’s about choosing the right treatment, at the right intensity, for the right skin.

That starts with an assessment — not a trend on Instagram. 👑

06/10/2026

Exosomes are everywhere right now.

Which, in aesthetics, usually means one of two things:

Everyone suddenly wants to offer them.

Or everyone suddenly claims to be an expert in them. 😂

But something becoming popular isn’t a good enough reason to add it to your clinic.

Before introducing any treatment, I think practitioners should understand what they’re actually working with, why it’s being used and where it realistically fits into practice.

Exosomes are cell-derived messengers involved in communication between cells.

In aesthetics, they’re being used as part of the growing interest in regenerative-focused skin treatments, including alongside treatments such as microneedling.

But this is where understanding matters.

Because “regenerative” is a very easy word to put on Instagram.

Understanding the science behind what you’re offering is a different thing entirely.

What are exosomes?

What role does cellular communication play?

What should you be looking for when considering product quality?

How can they be incorporated alongside microneedling?

What does appropriate preparation, application and aftercare look like?

And importantly — what should clients realistically expect?

That last one matters.

Because education shouldn’t give you better buzzwords to sell a treatment.

It should help you make better-informed decisions about whether that treatment belongs in your practice in the first place.

That’s exactly why I created the Exosomes Masterclass inside Cole Aesthetics Academy.

We break down the science, product considerations, treatment planning, application, combination approaches, protocols, aftercare and realistic expectations — without turning it into another miracle-treatment fairy tale. 🧚😂

The Exosomes Masterclass is £149, online and on-demand.

Because you don't need to offer every treatment that's trending.

But if you're going to offer one, you should understand what you're working with. 👑

Comment EXOSOMES and I’ll send you the details.

06/10/2026

I’M STILL AMBITIOUS. I’M JUST NOT WILLING TO SACRIFICE MY LIFE FOR IT. 👑

For a long time, I thought ambition meant constantly pushing for more.

More clients.
More money.
More opportunities.
More hours.

When you’ve known what it feels like to have very little security, building it becomes incredibly important.

But somewhere along the way, I realised there’s a strange irony in working so hard to create a better life that you end up with no time to actually live it.

I’ve done the six-day weeks.
I’ve had the full diary.
I’ve answered messages at ridiculous hours.
I’ve mistaken being exhausted for being productive.

I don’t anymore.

At 42, I’m probably as ambitious as I’ve ever been.

I still want to build.
I still want the businesses to grow.
I still want to make money.
I still want more from my life.

But the definition of “more” has changed.

More freedom.
More choice.
More time with people I actually like.
More travelling. ✈️
More space to think.
More mornings where everything isn’t urgent.

Success to me now isn’t having every hour of my diary occupied.

It’s being able to look at an empty Wednesday afternoon and not immediately try to fill it. 😂

It’s knowing the businesses can operate without me being involved in every tiny decision.

It’s being able to say no to an opportunity that looks good on paper but doesn’t fit the life I’m trying to create.

And it’s understanding that protecting my time isn’t a lack of ambition.

I spent a lot of my younger life wanting security.

Then I spent years building it.

I’m not going to spend the rest of my life becoming a prisoner of the things I built to give me freedom.

So yes.

I’m still ambitious.

I’m just much clearer now about what I’m building towards — and what I’m no longer prepared to sacrifice to get there.

I don’t want the biggest life.

I want a life that feels like mine. 👑

WHAT ARE YOU NO LONGER WILLING TO SACRIFICE FOR SUCCESS? 👇

03/10/2026

YOU DON’T NEED TO KNOW HOW MANY ML YOU NEED BEFORE YOU WALK THROUGH MY DOOR. 💉✨

In fact, I’d rather you didn’t choose your treatment plan before I’ve even assessed you.
Most people don’t come into clinic saying:

“I need exactly 2ml of dermal filler in these three areas.” 😂
They say:
“I look tired.”
“My face feels like it’s dropped.”
“I’ve lost definition.”
“I just don’t look as fresh as I used to.”

Or one I hear all the time:
“I want to look better. I just don’t want to look like I’ve had loads done.” 👀

And that’s where the consultation starts. 💚
Because my dermal filler packages aren’t about finding enough places to put a certain number of syringes.

They give us the opportunity to look at your face as a whole.
Your proportions.

Your existing volume and structure.
What’s actually bothering you.
And, importantly, what you want to still look like afterwards.

From there, we can decide whether filler is appropriate, which areas might benefit from treatment and how much product actually makes sense. ✨

Sometimes that might mean restoring support or volume in certain areas.
Sometimes it’s about improving balance or definition.

And sometimes I’ll recommend less treatment than you expected — or no filler at all.
Because my job isn’t to sell you the most filler. 👑

It’s to work out what makes sense for your face.
So if you’ve been looking at my dermal filler packages wondering which one you need, how many ml you should book or which areas should be treated...

You don’t need to work that out yourself.
That’s what the assessment is for.

Assessment first. Treatment second. Product third. 💚

DM me to make a booking enquiry. 👑✨

03/10/2026

THREE TECHNIQUES. ONE MASTERCLASS. AND THERE’S A REASON I’VE PUT THEM TOGETHER. 💉✨

Introducing the new 3-in-1 Micro-Tox / V-Tox / Meso-Tox Masterclass. 👑

If you work in aesthetics, you’ve probably seen all three names appearing more and more. 💉 Micro-Tox 💉 V-Tox 💉 Meso-Tox

And it would be very easy to look at them as three separate techniques to add to the treatment menu.

That’s not how I wanted to teach them. 👀

Because learning another technique isn’t particularly useful if you don’t understand why you’re using it, when it may be appropriate and where it actually fits within a treatment plan.

That’s why I’ve brought all three together in one Masterclass. 👇
Not so you can memorise three protocols.

But so you can understand the thinking behind them. 🧠
✨ The differences.
✨ The treatment considerations.
✨ Patient assessment and suitability.
✨ How your approach changes depending on what you’re trying to achieve.
✨ And importantly, when a particular technique isn’t the right choice.

Because this is something I say a lot when I teach:
Knowing HOW to perform a treatment is only part of being able to use it properly. 💡
You need to understand the WHY behind the decision too.
That’s the thinking behind this Masterclass.

Three techniques that sit naturally alongside one another, taught together so practitioners can see the bigger clinical picture rather than learning each one in isolation. 🎓

💉 Micro-Tox
💉 V-Tox
💉 Meso-Tox

One structured Masterclass.
And a lot more than another three protocols to remember. 👑✨

Learn → Understand → Implement → Communicate. 💚

03/10/2026

I DIDN’T SET OUT TO BUILD THREE BUSINESSES. 👑
WHAT ARE YOU BUILDING NEXT? 👇

I didn't sit down one day with some grand plan and think:
Right. Clinic. Academy. Business coaching. Let's build an empire. 😂
It happened much more naturally than that.
I started with the clinic because I loved aesthetics.

I loved treating clients, understanding faces, working out what was actually bothering someone and creating a plan that made sense for them. 💚
And the longer I worked in clinic, the more I realised there was another side of the industry I was becoming really interested in.

Education. 🎓
Not just teaching someone where to inject or giving them another protocol to remember.
I wanted practitioners to understand why they were making a decision.

Assessment.
Anatomy.
Suitability.
Treatment planning.
Knowing when not to treat.
That eventually became Cole Aesthetics Academy. ✨

And then something else kept coming up.
I'd speak to brilliant practitioners who were clinically very good...
but nobody had really taught them how to build the business around that expertise.
Pricing.
Positioning.
Marketing.
Consultations.
Client journey.
Systems.

All the things I'd had to learn while building my own clinic.
And that became Cole Elevation. 👑

So no, I didn't set out to build three businesses.
One business showed me the problem that the next one needed to solve.

And I think that's probably one of the biggest things I've learned about business.
You don't always need to know what the whole thing is going to become.

Sometimes you just need to build what's in front of you, pay attention to what people actually need...
and be willing to follow where that takes you.

I'm still doing that now.
Still treating.
Still teaching.
Still building. 💚

And I definitely don't have the next ten years mapped out on a vision board somewhere. 😂
But I'm paying attention.

And so far, that's taken me somewhere pretty interesting. 👑
BUILD. LISTEN. EVOLVE.

Photos from Cole Aesthetics Clinic Ltd's post 29/09/2026

💉 I see this quite often in consultations.

Someone comes to see me after having filler elsewhere, and when I ask how much they’ve previously had, they’ll say:

“About five or six millilitres.”

But when I assess their face, sometimes I’m struggling to see where five or six millilitres has actually made a meaningful difference.

Not because filler doesn’t work.

Because volume without a plan isn’t the same as strategic treatment.

A little in the lips because that’s what they booked.

Some in the cheeks because it seemed like the next thing to do.

Maybe the chin or jawline gets added at another appointment.

Each treatment might make sense on its own.

But nobody has necessarily stopped to ask:

What is actually causing the concern we’re trying to improve?

That’s the question I start with.

Because adding more filler isn’t automatically going to create a better result.

✨ My Cole Mini Liquid Lift takes a different approach.

Rather than treating individual areas in isolation, I assess the face as a whole and look at where carefully considered placement could improve support, balance and the overall appearance of the face.

Typically, I’m using around 2ml to 3.3ml in total — but the important part isn’t the number.

It’s where it goes and why.

Every placement has a purpose.

Every millilitre has to earn its place.

And sometimes that means deciding an area doesn’t need filler at all.

Because my goal isn’t to put as much product into someone’s face as possible.

It’s to use the appropriate amount, in the appropriate areas, based on what I see during assessment, while keeping the result balanced and natural.

More filler doesn’t automatically mean more result.

Sometimes the better question is:

Was there a clear plan for the filler in the first place?

That’s what I mean when I talk about assessment-led treatment.

📩 If you’d like to understand how I approach structured filler placement and whether it could be appropriate for you, save this post and send me a DM. I’m happy to talk you through it properly. ✨

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