Beautiful night

A different view on beauty
Because we’re from Sweden we have a different view on beauty. For us, it’s not only how you look, but how you live, feel and act. It’s a way of life: to be healthy, enjoy beautiful skin, express yourself and have fun. It’s about being confident in who you are and finding balance in life. A balance that come from the inside and out – that puts you in control no matter what life throws at you – that lets you grow and thrive.

We also believe in a responsible beauty, creating safe products that are inspired by nature and powered by science. Products – with eco-ethically screened ingredients – that you can believe in and stand by.
That’s Beauty by Sweden – our way of helping you live a healthier, more beautiful life.

Oriflame Business Opportunity With Oriflame's social selling model you can start your own beauty business as an independent Consultant, for a minimal fee and without any finacial risk. You decide how much you do and how far you go - and we are here to support you along the way.

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Beauty by Sweden Beauty by Sweden A different view on beauty Because we’re from Sweden we have a different view on beauty. For us, it’s not only how you look, but how you live, feel and act. It’s a way of life: to be healthy, enjoy beautiful skin, express yourself and have fun. It’s about being confident in ...

Radiance restored! Give your skin care routine the Ultimate Lift

Have you looked in the mirror recently, only to find that you don’t quite recognise the reflection staring back at you? It’s still you, but your face has changed shape. Your cheeks aren’t as plump and firm – wait, were those lines always there? Where did the glow go?

It’s time for a change! The fact that many no longer feel at one with their reflection is exactly what inspired us to develop the Ultimate Lift range. Are you ready to reconnect with your reflection? Make this your defining moment and redefine your contours together with Novage Ultimate Lift.

Why Ultimate Lift?
As we get older, our skin naturally starts to produce less collagen and elastin, the fibre proteins that are responsible for keeping skin firm, smooth, and flexible. This, together with the fact that we begin to lose facial fat, can contribute to the skin sagging and fine lines. The Ultimate Lift range is scientifically developed with Oriflame patented technology: AspartoLift. This was developed based off research that showed how retinoids helped spur the natural production of collagen and elastin, but also left the skin feeling red and irritated. After seven years of perseverance, we developed a potent active ingredient that just was as powerful as retinol – without any unwanted side effects. AspartoLift technology is clinically proven to revitalise the skin’s own collagen and elastin production mechanism, making it firmer and more elastic – for those defined facial contours you know and love.

Welcome to your new, uplifting routine!
If you’re ready to regain facial definition, then it’s time to give your skin care routine the Ultimate Lift. Enough of that hurried routine you managed to squeeze in between beating the morning rush or reading bedtime stories. Stop rushing. This routine provides you with the prime opportunity to reflect and get back in touch with yourself and your skin’s needs. Best of all? It’s backed by science and powered by nature – all the more reason to put up a “Do not disturb” sign on the bathroom door as you pour yourself a cup of tea and slip into your softest cashmere bathrobe. This is your defining moment.

Step 1: Wash those worries away
Cell turnover and rejuvenation is at its most effective while we’re busy getting that beauty sleep (just another reason to indulge in a lie-in), but that also means that it’s important to start your day with a good skin cleansing. Same thing goes at night, after a long day of constant exposure to outside stressors such as pollution, dirt, and UV rays. Breathe in as you gently massage your skin, thinking of the things in your life that you’d like to let go of and move on from. Are you holding on to habits that bring you stress instead of joy? Breathe out, as you rinse away the cleanser, along with the thoughts keeping your brain on high alert. You are enough, and the world is in the palm of your hands! As you look at the fresh face standing before you, think about exciting new (or forgotten but beloved) habits you’d like to take up. Is this the year you take a cooking class or a road trip?

Step 2: Look deep into your eyes
And show them how grateful you are for giving you the chance to see so many beautiful things each day. The sensitive skin around the eyes is 10 times thinner than the rest of the face and is often the first place to reveal signs of ageing. Novage Ultimate Lift Contour Define Eye Cream is developed with skin-plumping low weight hyaluronic acid, as well as caffeine to perk up tired blood vessels. What will your eyes bear witness to next? The landscape of a foreign country, or the pages of the book by your bedside that never got around to reading? Dab a small amount of cream around the eyes and press gently – this helps to drain puffiness and old fears and doubts away. It’s decided. You’ll get back into oil painting. You’re ready to brush off the easel, it’s time for a new masterpiece.

Step 3: Say “super serum!”
Serums are loaded with potent active ingredients and made up of smaller molecules, which helps enable deeper pe*******on, faster absorption, and more immediate results to your skin. The Novage Ultimate Lift Contour Define Serum is specifically developed with AspartoLift technology and Tri-Peptide “anti-wrinkle” technology, to give your skin a silky super serum that lifts, firms, AND reduces wrinkles all at once. Apply a few drops into the palms of your hands and massage the silky formula into your face and neck. Feel the powerful actives work their magic on your skin and allow yourself a moment to close your eyes and focus on your dreams and goals. Is this the year you finally learn how to surf or learn a new language? Embrace your new energy and the rejuvenating feeling of plump, silky-smooth skin.
Step 4: Moisture boost
Dehydration can lead to oxidative stress that ultimately results in skin ageing, so taking the time to moisturise thoroughly (day and night) is an essential final step in the Ultimate Lift routine. If you’re preparing to seize the day, then you need a day cream that provides long-lasting hydration and SPF protection from harmful UV rays. The Ultimate Lift Day Cream is a fast-absorbing formula with SPF15 that forms a protective layer of emollients and humectants on the skin, so that your skin looks fresh, plump, and radiant – it nourishes your skin and helps you feel confident about life’s new adventures. Over time, it redefines facial contours and prevents collagen deterioration, for youthful skin that reflects how you feel inside.

At night, you want a richer face cream that will help to replenish your skin while you sleep. Ultimate Lift’s NightRecover Elixir is developed with an intensive complex of moisture and nourishment, which gives your skin the replenishment it needs to ensure that your skin feels soft, smooth, and revitalised in the morning. While you apply your night cream and reflect on your thoughts, you feel proud of the ways you’ve decided to nourish your soul and positively enrich your life. Over time, the AspartoLift technology also boosts collagen and elastin production, while purifying cells of any skin-ageing debris while you snooze. Bedtime has never sounded so good!

6 of the best travel-sized beauty products to bring on your next trip

In these post-pandemic times everyone is making travel plans. We want to go the minute we book, and we want to travel light. Multi-use beauty products in travel size are put on top of your packing list. Here are six essentials that you’ll want to add.

Mascara for all occasions
Go from a day sightseeing to a night out with friends with this Double Effect Mascara – think two different brushes, but only one product. Choose the upper brush for length and definition, the bottom for dramatic volume. This multipurpose mascara contains a smudge-proof formula that will make your look last all day long.

Magic travel makeup for your brows and eyes
If you’re searching for the perfect travel sized beauty product to highlight your eyes and brows, look no further. The One Brows and Eyes kit will be your best travel-companion. In the tiny packaging you’ll find three brown shades in a transforming powder to cream formula. This means that the product can be used dry as it is to fill out and define eyebrows, and as a soft powder eyeshadow. But if you add a splash of water, it will become a creamy eyeliner. Sounds like magic, right?



Small but powerful hydrating balm
When you’re traveling it’s easy to forget to bring a beauty product that hydrates your skin. The packages are often too big and not appropriate when packing light. However, we have the solution to this problem, and it spells The Tender Care Protecting Balm. This is a multipurpose beauty product that nourishes lips, cuticles, hands, elbows, heels and knees. The travel size balm even fits in a small handbag and can be brought to any adventure.

The travel sized Contouring kit
Doing a last-minute touch-up in the car? The One Contouring kit will help you create the perfect finish. This multi-use beauty product includes bronzer, blush and highlighter – all in a slim, travel sized packaging. Available in three shades to perfectly match your skin tone.



Lipstick with SPF30+
Not excited to rock those white sunscreen-covered lips on your trip to the beach? Get the Iconic Radiance Lipstick SPF30+ and you will look great while at the same time being protected from the sun. It’s a win, win! This weightless, travel-friendly lipstick is clinically proven to hydrate and smooth lip texture. And, as the cherry on top, there’re nine different colors to choose from!

3-in-1 cleanser to check-in
Treat your skin even when you’re traveling! A cleanser, mask and scrub, all-in-one functional package, is a must-have for that hotel room spa night. The Urban Guard 3D Multifunctional Cleanser is created by our skin nutrition experts to purify, gently exfoliate and revitalize skin. The formula includes all the good stuff such as antioxidant polyphenols from Nordic Spruce, Salicylic Acid (BHA) and the natural exfoliator Blueberry Crush. Worth noting though is that this packaging runs slightly too big to be a travel sized beauty product, so to follow all the rules (and avoid getting stuck in security) just put it in your check-in luggage and you’re god to go.

The power of water in the Nordics

Have you experienced a quiet sense of calm wash over you when you look out into the ocean? You’re not imagining it – as an essential element of life, open water instinctively has the power to make us feel harmonious when we are close to it. And the power of water doesn’t stop there – from the energising effect of aquatic scents to skin-loving ingredients extracted from the sea, plus increasing our skin hydration; it’s a powerful element in your beauty products too.

Be transported to open water with an aquatic perfume
Aquatic fragrances splashed onto the perfume scene in a big way in the Nineties – and have been trending ever since. Often topping the best-seller lists globally, we asked Principal Perfumer Fabrice Pellegrin why watery facets are so popular: “Freshness is always a desirable effect in fragrances, and aquatic tones are an important part of creating freshness,” says Pellegrin. “Watery notes are refreshing, and make the wearer feel energised! They also give the feeling of being clean and fresh, as if just out of the shower.” Transport yourself to a mesmerising aquatic world each morning with a revitalising spritz of Nordic Waters Eau de Parfums, for an energising start to the day.



Powerful oceanic ingredients
Beauty products infused with ingredients from the sea evoke a spa-like quality, while also boasting powerful skin-loving properties. We like to call these ingredients the power of the ocean! Our Swedish Spa range is developed with marine algae extracts including Corallina Officinalis – known to be found in cool waters near the Swedish coast, this calcareous red seaweed brings revitalising benefits to this nourishing body range. Give your skin an at-home spa treat with the ultimate body duo: Exfoliate your body with the Salt Crystals Body Scrub (with salt crystals and almond shells), then sumptuously moisturise with the rich Whipped Waves Body Butter. Your skin will thank you.

Up the hydration in your beauty routine
We all know how important it is to drink water, but did you know your hydration levels are integral to your body’s performance – and the appearance of your skin. “The human body, including all its cells, consist of approximately 60% water, making it the main component of the body. That’s why it’s so important to hydrate regularly to ensure the body functions at its best,” explains Oriflame’s Registered Dietitian and Senior Global Wellness Trainer Marlene Norlander. ”Lack of fluid is the one thing that will degrade your performance the fastest, and non-sufficient hydration can cause skin dehydration while also impacting your overall wellbeing negatively.”

Why night cream is important

You’ve probably been told that adding a night cream to your skincare routine is a must – but why? We’ve asked the expert David Jameson, Product Scientific Communication Manager at Oriflame, to share all there is to know about the overnight moisturizer.

A skincare product that does magic things while you catch up on your beauty sleep – it might sound like a dream, but it’s not. A specifically engineered for the nighttime delivers many benefits to your skin.

Why you should invest in a night cream
We are spending a lot of time exposed to elements such as sun and pollution, which will make our skin feel dry and irritated. However, add a good night cream to your nighttime beauty routine, and that might solve the problem. Because the truth is that each product serves a unique purpose and contain different ingredients that work best during certain times of the day. So, it’s time to stop using the day cream at night!

”Night creams are designed to provide greater nourishment for your skin, and to restore and replenish while you sleep. Night creams are also designed to address different concerns such as wrinkles, lifting and radiance”, David Jameson says.



Night cream vs day cream
”Night creams will normally be formulated with a greater amount of nourishing ingredients such as shea butter, seed oils and so on. Whereas day creams may have UV filters and anti-pollution actives that are not relevant to apply at nighttime. A night cream thus addresses different concerns and delivers different benefits compared to a day cream.”

Applying an overnight moisturizer the right way
”You should apply a night cream after cleansing your skin, and after you’ve used eye cream and serum.”

Use a pea-sized amount of your night cream, apply to cheeks, chin, and forehead. Massage evenly, until the cream is fully absorbed. Do this all over your face, avoiding the eye area.

A great night cream will help lock in all the good stuff from your evening skincare routine. However, it’s important to start early because it will allow your skin to absorb the moisturizer properly – and not smudge it all over your pillow.



How to pick the best night cream for your skin
”Typically, our night creams are designed to be suitable for all skin types, so we would instead recommend that you select your night cream based on the skin concerns you wish to address. For example, wrinkles, lifting and radiance. This may be claimed to be delivered by specific night creams alongside the more standard benefits like nourishment and replenishment.”

7 overnight moisturizers you need to have
1. If you need some extra lift, the Ultimate Lift Contour Define Night Cream could be a great option for you. This moisturizer boosts collagen and elastin production, which gives you more defined facial contours.
2. The Urban Guard 3D Night Cream is ideal for people enjoying city life. It’s designed to help purify and rebalance pollution-stressed skin.
3. Want something lighter? Go for the Hydra Radiance Night Cream Light. With a gel texture, this mattifying moisturizer restores softness and improves the skin barrier.
4. Do you have an uneven skin tone, dark spots and discolorations? Get your hands on the Brilliance Infinite Luminosity Night Cream.
5. Sensitive skin? Check out the Skinrelief Pro Resilient Night Cream, specially engineered for sensitive skin with an Ultra Calm Technology.
6. Treat yourself to the Royal Velvet Repairing Night Cream – a firming, hydrating moisturizer that strengthens skin and reduces the appearance of wrinkles.
7. The Hydra Radiance Night Cream is ideal for people with dry skin. Formulated to intensely hydrate and help strengthen the skin barrier overnight.

3 mascaras that will lengthen and grow your lashes

Meet our newest mascara obsession, hybrid mascaras! We’ve rounded up our favourite conditioning mascaras that help create length, volume, definition today and help grow your lashes over time. Throw those falsies away! Why the obsession? With unique, caring formulas containing nourishing ingredients that help protect, condition and strengthen, hybrid mascaras deliver high-impact lash looks while simultaneously making lashes look healthier, thicker and feel stronger with every glide. So now it’s time to get longer lashes naturally with our three bestselling hybrid mascaras!

1. THE ONE THAT HAS IT ALL
Who says you can’t have it all? Giordani Gold’s Lash Iconic is infused with nurturing vitamins B5, E and F, and an indulgent blend of premium oils such as Cloudberry seed oil. The result is up to 11X more volume, more length, more curl and striking definition plus instant lash care.

Its lightweight formula is designed to protect and strengthen your natural lash resistance from root to tip, and it’s also available in a waterproof formula!

Why you’ll love it:
• Eleven times more volume and up to 61% more length versus bare lashes
• Up to 98% more curl versus natural lashes
• Infused with vitamins B5, E and F and a blend of oils to reinforce lash strength and resilience over time



2. THE VOLUME SUPERSTAR
Want an ultra-volumising mascara with feminine curl? Giordani Gold’s Volumising Fortemente Mascara is infused with eyelash thickener to nourish and thicken lashes, so they grow stronger over time.

Designed to target lash volume, curl and lift, immediately and with continued use, this hybrid mascara is formulated to increase your natural lash width and thickness.

Why You’ll Love It:
• 5 X more volume than bare lashes
• 84% more curl than bare lashes
• Lash Thickener helps to nourish, thicken and build resilience within the natural lash.



3. THE LASH-LENGTHENING HERO
With a greatest hits list of lash-conditioning ingredients, Giordani Gold’s Angel Caress Lengthening Mascara combines care and craft to bring you a lengthening mascara in a featherlight, nourishing formula that gives lashes divine definition and length, while softening and strengthening them from within.

Why you’ll love it:
• Up to 77% longer lashes instantly
• Supreme definition and separation
• Vitamin-rich formula for lash enhancing protection and nourishment both instantly and overtime.

Love Nature products are more delightful than ever!

Our Love Nature range has always celebrated delicious natural ingredients. But today nature-lovers are looking for more with their products. Read on to discover all the amazing new things you’ll love with the new Love Nature!

Upgraded and delightful formulations
Our delicious new ranges of body and hair care products bring you even juicier organic ingredients in nature-inspired formulations – all bursting with improved skin and hair-loving benefits, mouth-watering scents and irresistible textures.

Formulated without parabens and silicones, every product also contains at least one organic and natural extract (most contain two!). And because of our commitment to lowering our impact on our water systems, all our rinse-off products have been formulated to be biodegradable.

Increased naturality and transparency
We have also done our best to increase the level naturality of our products where possible – and then clearly show it. All our soaps, conditioners, body creams and body lotions now proudly display the exact percentage of natural origin ingredients on their pack.

However, because our wash products such as shampoo, shower gel, shower cream and liquid hand soap required an important cleansing ingredient that is safe, performing but synthetic, we chose not to communicate the percentage of natural origin ingredients.

Even more joyful scents and textures
You’ll be happy to know that we kept your favourite and most-loved combinations of natural ingredients – and added some new ones that are guaranteed to make your mouth water. For an even more joyful and sensorial experience, we’ve also developed rich textures that you won’t be able to keep your hands off!



Improved results
We also wanted to provide more performing formulations for your daily body and hair care and cleansing needs. That’s why all body lotions and body creams are tested to prove their moisturising abilities at 24 hours for lotions, and 48 hours for creams.

More sustainable packaging
The formulations aren’t the only thing we’ve improved. Finally, we made sure all Love Nature packaging includes PCR (Post Consumer Recycled) plastic. And just as we did for the level of naturality, the exact amount of PCR plastic is clearly labelled on the pack for each product. It goes without saying we’re most proud of all bottles with 100% PCR plastic!

We’re so proud of all these juicy details, we even have a page dedicated to them – and more – where you can read more about the product claims and how they were developed with both you and the planet in mind.

How to read food labels for healthy eating

Food packaging can be confusing. And no one needs extra confusion in a busy grocery store! I asked Oriflame’s nutrition expert Marlene Nordlander to share her top tips for making quick, informed food choices when healthy eating is your priority.

Do you really know what to look for on food packaging when you’re grocery shopping? Most of us think we know, but research suggests that we actually don’t! And no wonder – it’s complicated. Oriflame’s dietitian Marlene Nordlander agrees: ‘Food packaging can be a bit of a minefield for us all – it can take some know-how to analyse and interpret the ingredients and nutrition information in a meaningful way.’ I asked Marlene if she had any little tricks to help us choose healthier, faster.

1. Front of pack claims can sometimes be misleading
Julie: Let’s talk about food packaging on the shelf in the supermarket. What you see on the front is designed to be attractive and appealing – to make us want to buy it basically.
Marlene: That’s right. And while all food claims are strictly regulated in most countries, they can still sometimes make a product seem healthier than it maybe is – low fat, low sugar, high protein and so on.
J: So what you’re saying is that we shouldn’t take these claims at face value?
M: Right! There’s nothing wrong with these claims but they don’t necessarily tell the whole story, so it’s always a good idea to turn the pack over and check the ingredients list and nutritional information for a fully informed choice.

2. How many calories?
J: Is it true that we should never look at just one product?
M: Absolutely. You’ll get a better overview if you compare at least two similar products as they can have quite different nutritional profiles. Even different flavours of products can have different ingredients, different nutritional profiles!
J: So, where do you start? Do you look at calories first?
M: Yes. Most of us consume too many calories per day so calories are important to look at, regardless of product category. Look for the calories per 100g first (kcal in the nutritional information). This measurement is there to help you compare products and make an informed choice. From there you can check the calories per serving – but you should be aware that serving sizes are determined by the manufacturer, so they can vary from one product to the next and may not match your idea of a satisfactory portion.

3. Compare nutrition information and ingredients on food labels
J: What else is important when comparing similar products?
M: It’s important to know that product ingredients are listed in the order from the highest to lowest content by weight. A good rule of thumb is to pay particular attention to the first three ingredients as these are often the bulk of what you will be eating.



4. Grocery shopping tips
J: So is there anything special we should look out for with different products?
M: Well if you’re looking for a carbohydrate-based food like bread or breakfast cereal, you really want to see a high percentage of whole grains, high fibre and low added sugar. With protein snack shakes, like our Natural Balance Shake, you should look for high protein, but they can be sweetened so check there’s no added sugar. Ready meals can be healthy but some tend to be quite high in fat so I would try and go for those “lighter” options or check the fat sources for unsaturated rather than saturated fat.

5. Be mindful of highly processed foods
J: Should we even eat processed foods? I thought it was better to make everything myself.
M: Well of course fresh, home-prepared food is often better but we all need processed foods in our busy lives – it’s a fact. What’s important is choosing the right processed foods – with high protein and dietary fibre – rather than the ultra-processed, hyperpalatable foods.
J: Can you give me an example?
M: These are the foods that make your mouth water just thinking of them – things like burgers and fries, potato chips, cookies and cake! Delicious? Absolutely! But check out the back of the pack – they’re generally high in calories, low in nutrients and tend to be high in sugar, salt and fat. You don’t need to avoid these foods completely but do try to eat them in moderation so they don’t compete with more nutritious foods in your diet.

Help telling the good from the bad on food labels
J: Are there any other ways to identify healthy products?
M: Yes! I know I said don’t just look at the front of the pack, but sometimes you can find a helping hand there too! In some countries there is a logo, which shows that a product has been rated as a healthier choice by the government food agency, based on things like lower added sugar and salt content, higher fibre and healthier fats. In Sweden it’s a green keyhole logo. Look out for an equivalent in your part of the world!
J: A quick recap on the main points – always compare products; look at the ingredients and nutrition information on the back of the pack; start with calories per 100g; avoid super-processed foods with added sugars, salt and saturated fats, and look out for your country’s healthy food logo. Thanks Marlene – great tips for faster shopping and healthier eating.