It&ly Hair & Beauty UK

Join us on Monday 20th July 11am to find out about the New Lumina Smoothing System and how you can incorporate it into your services. Banish frizz! Have silky smooth, straighter hair. Sign UP via the website https://www.italyhairbeauty.com/itely-education/

It’s here ! Lumina Smooth 👀

✨ Meet Lumina Smooth ✨

Where advanced smoothing science meets nature-inspired care.

Designed to tackle frizz, humidity and unmanageable hair, Lumina Smooth delivers smoother, shinier, more manageable hair while maintaining natural movement and body.

🌱 100% Vegan Formula

Powered by a carefully selected blend of performance ingredients:

💧 Hyaluronic Acid – helps attract and retain moisture for soft, hydrated hair.

🌼 Lupine Proteins – help improve the condition and feel of the hair while supporting smooth, manageable results.

✨ Jojoba Oil – nourishes, softens and enhances shine without weighing hair down.

🥜 Macadamia Oil – helps smooth the cuticle, reduce frizz and leave hair feeling silky and conditioned.

The result?

✔ 56% Frizz reduction
✔ 48% Enhanced shine
✔ Improved manageability
✔ Faster styling
✔ Humidity resistance
✔ 87% more smoothness
✔ Long-lasting results

Whether your hair is naturally curly, wavy, coarse or simply prone to frizz, Lumina Smooth helps create beautifully smooth, healthy-looking hair that feels as good as it looks.

Smooth. Hydrate. Shine.

Welcome to the future of smoothing. ✨

🧬Before → after — what’s actually changed?

Thank you to for this real result!

➡️DM for more info and how to sheet

This isn’t a surface fix. When hair is over-lightened, the internal keratin network breaks down, especially the weaker hydrogen and ionic bonds that support strength and elasticity.

Filler is a bond-repair concentrate built around biotech amino acids and peptides that pe*****te into the cortex and help rebuild that internal structure. So the hair behaves differently, not just looks different.

✨You’ll see:
• Improved elasticity (less snap under tension)
• More uniform, smoother fibre
• More resilient blonde over time with continued use of Filler and repair shampoo.

It’s also doing two jobs at once, reinforcing internally while helping restore the F-layer and cuticle, so you get immediate smoothness alongside long-term repair.

In-salon, it adapts to the service, colour, lightening or even a blowdry with full saturation (no mist, no missed sections). It won’t interfere with lift or tone, so you can work as normal.

And because the same bonding actives run through the shampoo, mask and all-in-one, clients can maintain the results between visits, which is where the real difference shows.

No shortcuts. Just better structure = better hair.

Your sign to create colours that are good enough to eat this Easter 🍫✨

Think indulgent tones inspired by your favourite treats — rich, glossy, and impossible to resist…

⸻
🐇Bunny Bronde – soft, golden, and effortlessly luminous
🍫 Chocolate Brunette – deep, rich, and full of shine
🍦 Vanilla Gloss – clean, creamy blondes with a silky finish
🪺Pastel mini egg - go crazy with those addictive shades of pastel bright tones! You can’t just have one!

☀️

SCREEN GRAB and Hit SAVE

Stepping into spring with this beautiful pastel creation from . Clever use of our red booster to create these pinky tones. Scroll Full products and application

Even our Christmas tree is in on the glow Up ✨🎄
A little Magic Water hanging proudly, tiny bottle, huge shine. Silky, smooth, super-shiny hair all season long.
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