Floks

Intentional. Thoughtful. Enduring.

Inspired by the colours of the earth…

Grounded. Considered. Timeless.

The world’s smartest sleep fibre.

Every element has a purpose…

Everything begins with nature…

June, in pictures…

1. The Wool Store studio transformation
2. Weekend hikes in the Yorkshire Dales on repeat
3. Violet creating sustainable magic
4. Nothing beats line-dried bed linen in the summer sunshine
5. Our British wool-filled sleep mask - a heatwave and early sunrise essential
6. Floks away….
7. Ready, steady... shoot
8. Discovering the intricate details of our beautiful H O N E S T × Floks oak bed, handcrafted in York
9. Team lunch joy
10. First sneak peek... something big is coming!

June has been full of creativity, collaboration and exciting new beginnings. We can’t wait to share more 👀

If you’re an allergy sufferer, you’ve probably been steered towards synthetic. Hypoallergenic labels, treated fills, bedding that promises to keep allergens out. It’s the conventional wisdom and most of the time it goes unquestioned.
But natural fibres, chosen well, can be better for dust mite allergy sufferers than synthetic alternatives… visit our blog to find out why.

The colours we surround ourselves with matter.

Inspired by the earth, our bed linen collection draws on nature’s most calming tones, chosen to create a bedroom that feels grounding, restorative and deeply restful.

Colour doesn’t just transform a room, it transforms how we feel.