The Aesthetics Accountant - TM

Discover ASAAS, The Accelerated Skin Ageing Assessment Score Created by respected aesthetics expert Tracey Dennison, ASAAS is a clinical tool designed to assess, and score accelerated skin ageing, helping you create more structured, ethical, and medically informed treatment plans.

Whether you’re refining your approach or navigating the grey areas between cosmetic and medical aesthetics, ASAAS offers a framework you can trust.

Learn the methodology live with Tracey at the VAT Workshop Day.

Please note: This is a separate session from Samantha Senior’s VAT Masterclass.

Don’t miss the opportunity to integrate ASAAS into your clinical toolkits.

The Eighth day

Hannah Russell, live at The cinema room, Leeds dock.

What You Need to Do, Learn and Lose to Grow a Business

I started my career as a science teacher before building and launching Glowday in 2020. I navigated funding rounds, learned how to lead a team, head up product development, and steered the business through a pandemic, investment withdrawal, and layoffs. This culminated in an acquisition and my hiring as the new company’s CEO - I’m still here, continuing to shape the platform from the inside.

In this talk, I’ll share the unfiltered story of building a business from a blank page to an acquisition, and what happened next. I’ll cover what it actually takes to build - the grit, the financial pressure, and the personal cost that rarely gets spoken about. I’ll explore what it means to let go of something you built, the emotional and practical reality of it, and how to know when it’s the right move. And I’ll talk about finding purpose on the other side, why I stayed, what changed, and what that reveals about what really drives us as business owners.

Whether you’re growing a solo clinic or dreaming bigger, I hope this talk will help you think more intentionally about what you’re building towards, and what you might need to learn (and lose) along the way.

Join us on the 16th November 2026

Master the business side of medical aesthetics.

Success in this industry requires more than clinical expertise, it demands confidence in compliance, clarity in VAT, and the right financial knowledge to protect and grow your clinic.

Join Samantha Senior, founder of The Aesthetics Accountant, for an in-depth practical workshop created exclusively for medical aesthetic clinic owners and practitioners.

Gain valuable insights, ask the questions you need answered, and leave with the knowledge to move your medical aesthetics business forward with confidence.

VAT clarity is more important than ever.

Incorrect exemptions can result in penalties, backdated VAT, and financial pressure
Missed reclaim opportunities mean lost income.

HMRC is increasing its focus on businesses, and guesswork is no longer enough.

That is why the VAT Masterclass with Samantha Senior has been created, to provide businesses with clear guidance, practical tools, and the confidence to approach exemptions correctly.

Join us live at the VAT Workshop Day, 2nd September 2026

Meet our first speaker…

Introducing Hannah Russell

From science teacher to building and launching Glowday in 2020, Hannah’s journey is one of resilience, growth and real honesty about what it truly takes to scale a business.

In her talk, “What You Need to Do, Learn and Lose to Grow a Business”, Hannah will share the unfiltered reality behind building a company from a blank page to acquisition, navigating funding rounds, leading teams, product development, a global pandemic, investment withdrawal and layoffs along the way.

She’ll also explore the emotional side of entrepreneurship: letting go of something you built, knowing when it’s the right move, and finding purpose afterwards.

Whether you’re growing your clinic, building your brand or dreaming bigger for the future, this is a conversation you won’t want to miss.

Join our waiting list now

Meet Tracey Dennison. The clinical mind behind the ASAAS framework.

With a strong foundation in women’s health, menopause, and skin ageing, Tracey is leading the way in redefining how we approach aesthetics. Her work brings a new level of clinical rigour and ethical structure to the industry.

At the VAT Workshop Day, Tracey will guide you through ASAAS, a powerful tool to help you categorise common concerns like pigmentation, inflammation, and accelerated ageing with confidence and clinical clarity.

If you're ready to elevate your consultations and make more informed decisions…

Get in touch now for full workshop details.

VAT in aesthetics is complicated, but Samantha Senior makes it make sense.

Join the UK’s leading VAT expert in medical aesthetics for a live, face-to-face masterclass where you will learn how to:

1. Understand HMRC’s definition of exemption
2. Clearly differentiate exempt vs zero-rated services
3. Build a compliant, profitable pricing structure
4. Avoid costly compliance risks
5. Apply real guidance to your own clinic with real-world examples

This is not a generic online seminar, it is a high-impact, practical deep dive.

Live at the VAT Workshop Day, 2nd September 2026

Contact us for full details or to reserve your place.

The Eighth Day is designed for clinic owners focused on building sustainable, profitable businesses at scale.

We focus on what actually drives performance inside a clinic:
• growth that is controlled and consistent
• operational systems that hold under pressure
• profitability with clarity and structure
• compliance embedded into daily practice
• leadership that strengthens teams
• smarter, more efficient ways of working

This is where practical insight meets real-world experience and where the right conversations lead to meaningful partnerships.

Join the waiting list now to be the first few updates and secure access.

THE EIGHTH DAY

Not another industry event.

A focused space for clinic owners who want to build, scale and lead better businesses.

This is a day for honest conversations, real strategy, meaningful connections and learning from people who have truly built within the industry.

Monday 16th November 2026
The Cinema Room, Leeds Dock

More speaker announcements coming soon…