April Louise Permanent Cosmetics

April Louise Permanent Cosmetics

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�Leading semi permanent make up artist
�Specialising in ombré brows
�Based in York�

24/07/2026

I’m opening up a few days in my diary specifically for ombré lip blush 💋

Now this is life changing. Some may call me dramatic, others will completely understand 👌🏼 If you get it, you’re in the right place!

If you’d love one of these, comment on this post OMBRÉ and I’ll send you my availability. 🤍

Photos from April Louise Permanent Cosmetics's post 23/07/2026

Not every pair of lips is made for a dramatic ombré… and that’s okay. 👄✨

Becky naturally had a more pigmented centre, prominent Fordyce spots, and some pigment loss around the border.

Rather than forcing an exaggerated ombré, I adapted my technique to suit her lips.

That meant working slowly, building the colour gradually, and avoiding too much titanium dioxide through the centre, as this can emphasise Fordyce spots and potentially heal looking chalkier.

Could I create a stronger ombré at her top-up? Absolutely.

But I’d always rather build colour over two appointments than overwork the tissue or compromise the final healed result.

Sometimes, respecting the natural anatomy creates the most beautiful outcome. 🤍

22/07/2026

If you’re a woman from Yorkshire that’s been dreaming about becoming a PMU, semi-permanent makeup artist… 💕

don’t spend a penny on training until you’ve seen whether it’s actually for you!

Hi, I’m April 👋 I teach women here in Yorkshire how to start a PMU business so they can work for themselves and build their days around their families. 🥰

And the biggest lie I hear is that you have to be super confident, have a salon, or spend hours in your spare time to start.

That’s exactly why I’m opening the doors for a PMU Experience Day: a chance to spend the day with me and see if this industry is right for you. ☺️

Plus, you’ll be ready for the best time to sell your new PMU services in September.

On this in-person event, you’ll get:

A warm welcome, and the chance to meet like-minded women like you. 💗
Live demonstrations — and how to build real confidence when tattooing clients.
Hands-on practice on latex.

And as a bonus, I’ll show you my PMU Growth Method: so you know how to attract your first paying clients straight after training. 😊

Most importantly, you’ll walk away with an honest picture of what life as a PMU artist is really like — and whether or not it’s for you.

Semi-permanent make up has given me things I never thought were possible. I can charge £300 for three hours of my time, build a business I love, and work around my family. 💖

This day is for you if…

✨ You like the sound of selling a service worth £300.
✨ You’re thinking about a career change.
✨ You’re a mum looking for more flexibility. 🥰
✨ Or you’ve always been curious about PMU and don’t know where to start.

“I’m only opening a handful of spaces because I want to keep the day small and personal ready for the September rush.”

So to find out more about our in-person event, just click the link below, fill out your details, and I’ll get back to you. Can’t wait to hear from you! 💕😊

20/07/2026

“You will never get a good end result with if you can’t create a good pre draw.” FACT!

Come with me whilst I teach one of the most important parts of PMU… mapping. ✍🏼

Your mapping is the foundation of every treatment, so it’s something I spend a huge amount of time teaching my beginner students.

On my beginner course, we break everything down step by step. From facial proportions and symmetry to creating brows that suit each individual client, I make sure my students fully understand the why, not just the how.

There’s no rushing through this part. Confidence comes from understanding the basics properly, and that’s exactly what I want every student to leave with.

Beautiful brows don’t start with the machine… they start with the pre-draw. 🤍

If you’ve been thinking about becoming a PMU artist but aren’t sure where to start, send me a DM with BROWS. I’ll happily answer your questions and chat everything through with you, no pressure, just honest advice.

Photos from April Louise Permanent Cosmetics's post 15/07/2026

She’s giving drama either way…… but which one are you choosing 👀
Pigments 🎨
Hemorrhage, napa valley, flying pink pig, tres pink

Needles 🪡

Luna 0.35. Mast 0.25

13/07/2026

A year ago today. 🥹🤍

If I’m honest… I was quietly wondering how on earth I was going to juggle a newborn, a teenager and running a business.

I remember thinking, something’s got to give.

Fast forward one year…

Turns out we are capable of so much more than we give ourselves credit for.

In the last 12 months I’ve:

✨ Kept two children alive (which feels like an achievement in itself 😂)
✨ Continued growing my business
✨ Gained my teaching qualification
✨ Created and had two beginner PMU courses accredited
✨ Built my new clinic and training academy
✨ Started training the next generation of PMU artists🧑‍🎨

Not because it’s been easy… but because I refused to believe having another baby meant putting my dreams on hold.

This industry has given me freedom, flexibility and a career I genuinely love. It allows me to be present at home whilst still chasing my own goals. I’ve got little eyes looking up at me, and if I can teach them one thing, it’s that anything is possible if you’re willing to work for it. 🤍

If you’ve been sitting on the fence, wondering if you’re capable of starting something new…

This is your reminder that you absolutely are.
Sometimes all it takes is believing in yourself enough to take that first step.

Here’s to the next 12 months. 🤍

10/07/2026

POV: You’re teaching your students… and Alexa decides to join the lesson. 😂

Thanks, Alexa… But I’ve got this one, babe. 🤍

You all already know these are my go-to products… and they have been for years. 🤍

Buff till I die. ✨

24/06/2026

Did she mention ombré lip blush 😉

The face card on this girl is something else .beauty.studio

Good vibes and smudge proof lips all summer long 👌🏻

DM ombré lips if you would like a little bit more information on the treatment of the year 🤍

Photos from April Louise Permanent Cosmetics's post 14/06/2026

✨ OFFICIALLY LAUNCHING ✨

This has been months in the making, and I am so excited to finally share it with you all.

For the past 10 years, I have dedicated myself to building a career in Permanent Makeup, continuously investing in my education and training with some of the industry’s leading artists.

Even now, I continue to train multiple times a year to ensure my knowledge, techniques and skills remain at the highest standard possible not only for my clients, but for the students I teach.

Throughout my journey, one thing has become very clear to me…

Three days of training simply isn’t enough.

I wanted to create a programme that truly prepares students for a successful career in PMU, not just a qualification.

Every part of this course has been carefully designed with purpose and built around the support, guidance and real world experience that beginner artists deserve.

From 6 weeks of online pre study, training videos and live demonstrations, to personalised practical training, ongoing support, and the opportunity to return and watch me work on live clients, this programme has been created to give you the confidence, knowledge and support needed to thrive in this industry.

I am incredibly passionate about raising standards within PMU and helping my students become confident, skilled artists who feel fully prepared to work with real clients.

This isn’t just a course.

It’s a 6 month learning journey designed to support you every step of the way.

I have poured so much love, time, energy and experience into creating this programme, and I honestly cannot wait to welcome my next students.

If you’ve been thinking about starting your PMU career, this is your sign. 🤍

📍 ABT Accredited
📍 2:1 Personalised Training
📍 Limited Spaces Available

DM me the word “TRAINING” for more information and to secure your place.

April 🤍

Photos from April Louise Permanent Cosmetics's post 20/04/2026

Help a girl out ….. which is your favourite 1,2,3,4 or 5?

New head shots for my PMU teaching manual’s by the amazing I cannot recommend Sophie enough this was actually so much fun to do 🫶🏻 if you need to revamp your brand Sophie’s your girl!

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Telephone

Address


27 Yarburgh Way
York
YO105HD