Pure Oskar
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We are a family run business that make handmade soaps and are locally based in Athgarvan on the edge of the Curragh.
The inspirations and ideas for our creations originate from our natural settings in the Kildare countryside.
25/06/2026
It was a privilege to meet Slovenian Ambassador Matej Marn yesterday and have the opportunity to introduce him to Pure Oskar and the journey behind our business.
I was also delighted to showcase the fantastic work that Your Local Enterprise Office does in supporting local businesses and fostering entrepreneurship across the county. The visit provided a valuable opportunity to discuss international collaboration, business development and the importance of strong local enterprise networks.
As a member of the Enterprise Europe Network (EEN), I was pleased to share how EEN helps businesses connect with partners, innovation opportunities and new markets across Europe.
Thank you to Ambassador Matej Marn for his interest and engagement, and to everyone involved in making the visit such a positive and productive experience.
LocalEnterprise Slovenia Ireland Networking BusinessGrowth
06/02/2026
Today is St Brigid’s Day, and I truly wish that Brigid’s legacy lives in all women — her strength, her protection, her care.
They’re not things we have to search for… they’re already within us …
On Friday, I had the honour of speaking at a beautiful event organised by at , remembering St Brigid’s life, resilience and impact through the powerful stories of incredible women.
We heard from the inspiring Geraldine Osborne, who spent a year in the Arctic with her three young children — a story that stays with you long after you hear it.
A wonderful panel discussion was facilitated by Amanda Cahir O’Donnell with panelists Aisling O’Toole , Linda Chanders and Lynne Connolly, who so generously shared how their personal journeys and businesses grew side by side.
To speak among such strong, resilient and honest women was an honour in itself.
And creating the St Brigid’s Cross Soap, gifted to each of you by LEO Kildare, was an absolute privilege.
I’m so proud to be part of this community — and honestly, no wonder Kildare people are so incredible 🤍
Thank you, Brigid.
23/11/2025
Great article in today’s about Pure Oskar and other amazing Irish brands. Thank you Sandra O’Connell 💚
20/11/2025
Better late than never... Between the pre-Christmas madness and being under the weather this past week, I’m only now getting a chance to post about the incredible Digital26 event at the Google Foundry last week — and what a brilliant day it was!
I was honoured to be invited to speak on a panel led by the amazing Naomh McElhatton — her energy, passion, and knowledge about AI and digital transformation is truly second to none. It was also a pleasure to meet and share the stage with my fellow panellists Kay Lyng , Niav Riley , and Kim Whyte .ie, as well as Kieran Comerford, Head of Economic Development & Enterprise at Carlow County Council .
As someone rooted in handmade craft, talking about AI and digital tools was definitely outside my creative comfort zone — but I learned so much and was grateful for the opportunity to share how we’ve embraced technology in small, thoughtful ways at Pure Oskar.
Massive thanks to Google and the LEO network (Carlow, Kildare, Kilkenny, Laois, Waterford, Wexford & Wicklow) for such a fantastic initiative — I’ve already put some of the learnings into action!
31/10/2025
A big thank you to Kilcullen Diary and Brian Byrne for the lovely feature about my upcoming panel appearance at the “Marketing in the AI Digital World” event, taking place at the Google Foundry in Dublin on 13 November.
I'm honoured to be joining an incredible group of speakers to explore how AI and digital tools are reshaping the creative sector — and how we, as makers, can harness innovation without losing the heart of what we do.
https://kilcullenbridge.blogspot.com/2025/10/marketing-with-ai-workshop-day-with.html
If you can't open the link, here is the article:
Tuesday, October 21, 2025
Marketing with AI workshop day with Google and LEO Kildare
If you run a craft or creative business and want to optimise your marketing in the AI digital world, an event at the Google Foundry in Dublin on 13 November might be ideal for you, writes Brian Byrne. The event is hosted by Google in partnership with Craftwork4All and the Local Enterprise Offices of Carlow, Kildare, Kilkenny, Laois, Waterford, Wexford, and Wicklow.
The day will feature advice from a Google expert on how AI can benefit craft and creative entrepreneurs, along with a demonstration of an AI tool that helps creators produce professional-quality promotional videos. The ethics of AI and practical tips on maximising the technology will also be covered.
The day will culminate in a panel discussion led by tech innovator and AI ethics advocate Naomh McElhatton, with a diverse group of Irish entrepreneurs who have successfully integrated digital thinking into their creative ventures. Among them is Kildare’s Magdalena Seymour of Pure Oskar, whose ethical skincare brand combines sustainability with handmade quality.
Other participants include Kim Whyte of Irish stationery company Pawpear, Kay Lyng of K Kajoux Jewels, Niav Riley of Market Square Studios — a ceramics and homewares creative hub — and Kieran Comerford, Chairperson of the Network of Local Enterprise Offices.
Places are limited. Booking can be made at LEO Kildare.
What a fantastic event organised by yesterday — a true celebration of the extraordinary talent within the Kildare fashion and design community.
We all left feeling inspired, energised, and incredibly proud to be part of such a supportive and creative local network.
It was so lovely catching up with old friends and making new ones, while also gaining valuable insights from some brilliant speakers:
Mary Blanchfield, CEO of the Design & Crafts Council Ireland, who shared thoughtful reflections on the sector
A powerful brand exercise from Jane Manzor (Jane — thank you for that future newspaper headline! I’m now officially preparing for early retirement 😄)
And all of it seamlessly hosted by the wonderful MC, , who brought warmth, humour, and insight to every moment.
Huge thanks to the team at LEO Kildare for bringing us together — community, creativity, and connection at its best.
We were absolutely thrilled to be a Gifting Partner 🎁 at the Businesswoman of the Year 2025 Awards in beautiful Killarney!
Our little Curragh Sheep Soap found so many new homes across Ireland that night — and we’ve been completely overwhelmed by the response 💚
Thank you so much for all the lovely messages, photos, and kind words — both on the night and afterwards via social media. It truly means the world to us. We’re so happy that you love our little sheep as much as we do — every bar carries a bit of Irish charm, a touch of humour, and a whole lot of heart 🐑✨
A heartfelt thank you to and for choosing us as your gifting partner — and to for your continued support. Your belief in Pure Oskar has made moments like this possible.
Two weeks ago today I was in beautiful Killarney attending the Network Ireland Businesswomen of the Year Awards — and what an incredible experience it was! 💫
So much has happened since then that I’m only now getting the chance to pause and reflect…
In just two short weeks, we’ve:
🏆 Attended another awards night – the amazing Irish Made Awards
🎤 I had the honour of speaking at the PTSB Women in Business event
🛍️ And we exhibited at the Kildare Chamber Business Expo at the Curragh Racecourse
It's been a whirlwind (in the best way!), and I feel incredibly grateful for all the opportunities to connect, share our journey, and celebrate women in business.
To all the winners — huge congratulations! 🥂
It was truly an honour to be a finalist among such incredible talent.
The energy, passion, and support in the room was unforgettable — here’s to celebrating each other and continuing to lift one another up 💛
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Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 6pm |
| Saturday | 9am - 6pm |
| Sunday | 9am - 6pm |