ClassicGold Toothbrushes

Classic, a premium brand was launched in India in the year 1987 with the objective to provide quality products at a best, valuable price to its consumers. Toothbrush was the first product that was launched by the group under the brand name 'Classic'. Classic has been a market leader in the mass segment of toothbrush category. Positioning of Classic toothbrush has been colors; first media campaign which was run during the 90's became very popular with its punch line "Lal, Kaala, Pilla". Same punch line, because of its popularity was re-used in the new campaign in 2001. Further on with the image of Classic toothbrush, the group ventured into Dental Floss, Shaving brush, Hair brush, Nail Clipper, Nail filer and Sanitary napkin under the same brand name. Over the years Classic has maintained its position, by evolving itself and by remaining relevant to demands of modern and young India. Thus, enjoys tremendous Brand Equity and trust with every passing generation.