Fiama

We started with a bath. Well, not literally. Explore a wide range of shower gels, gel bars & more. 1. Participation in this activity is purely voluntary.

What got us started in 2007 was a vision to enable people from every corner of the country to enjoy a bathing experience that was irresistible & indulgent. This activity is open to persons of age 18 (eighteen) years and above as on 1st January, 2025. Participation in this activity implies unconditional acceptance of these terms and conditions.

2. Participation in this activity is only applicable

to Indian citizens who are currently residing in India. This activity is open only to existing Instagram and/or Facebook users having a registered account on Instagram and/ or Facebook. This activity is not open in Tamil Nadu. Any entry received from Tamil Nadu towards participation in this activity will not be considered. Participation in this activity will be treated as void wherever such activities are prohibited under local laws.

3. #FiamaGiveaway Contest begins on 6th October, 2025 at 11:45 am and ends on 7th October, 2025 at 11:45 am (“Activity Time''). Entries received before or after the Activity Time will not be considered.

4. The eligible persons who intend to participate in this activity shall reply to the question on the Amazon Story with the correct answer.

5. Each participant can submit one entry only.

6.One lucky winner who has a valid entry will win a Fiama Hamper.

7. 1 entry (lucky winner) will be selected. All comments should be relevant to the Fiama question. The lucky winner who has adhered to the norms will be rewarded with a Fiama hamper. The entries will be selected solely at the discretion of ITC Limited, and shall be final and binding to all participants.

8. Names of the lucky winners will be declared on Fiama’s Instagram Page on 10th October, 2025 on Fiama’s Instagram story where the winners will also be tagged.

9. The prizes shall be given subject to the participant providing a valid proof of identity, address and age. No additional claim(s) shall be entertained. The participants will be contacted on Instagram DM’s within 2 weeks from the date of announcement of winners in relation to the disbursement of the prizes. In the event the participant is not reachable, or he/she does not respond to the communications of ITC Limited, two (2) more attempts will be made to reach the participant. If even on the third attempt, the participant does not respond, the participant’s participation in the activity will stand cancelled and the participant will become ineligible to receive the gift.

10. If the gift, or any portion thereof, cannot be awarded for any reason, ITC Limited reserves the right to substitute such gift with another gift of equal or greater value.

11. There is no warranty or assurance as to the quality of the gift. The actual gift may differ in size, shape, or colour as compared to the ones depicted in the communications.

12. The gifts are non-transferable and shall not be exchanged or redeemed for cash.

13. ITC Limited reserves the right to change the terms and conditions of this activity, including extending, withdrawing, or discontinuing the same without notice, without assigning any reason, at its sole discretion without any liability. ITC Limited shall not be liable in any manner for any claim arising out of or in respect of this activity.

14. The participant must not submit unlawful, offensive, inaccurate, misleading, abusive, pornographic, harassing, libelous, blasphemous, defamatory, obscene, hateful, racially or ethically objectionable, disparaging or otherwise inappropriate material. The participant agrees to obtain any consents, permissions, or licences, which may be legally required to submit any material or content, and respect the privacy of others.

15. ITC Limited is not responsible for (i) any incorrect details provided by the participant and/or delay in receipt of any communication and/or non-receipt of communication for any reason whatsoever, (ii) any charges, levies, costs if incurred by the participants to participate in this activity, (iii) any comments, remarks, photographs, videos and any other content posted in relation to the activity by any participant, (iv) any loss of data due to server issues and other technical faults that may occur during real time monitoring of the submission of entries, (v) errors, omissions, interruptions, deletions, defects, delays in operation or transmission, theft, destruction, unauthorised access or alteration by participant or third party etc. ITC Limited, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of the activity or otherwise violating these terms and conditions.

16. The entries submitted as part of the campaign are intellectual property of ITC Limited. The entries submitted may or may not be used for other promotional purposes without any notice provided to the participant. The participant represents that the entry submitted by him/her are his/her original works and does not constitute infringement of copyright or any other rights of any person.

17. Employees, contractors, directors and officers of ITC Limited, its subsidiary and affiliates and their family members are not entitled to participate in this activity.

18. All disputes arising out of or in connection with this activity shall be subject to the exclusive jurisdiction of Courts at Kolkata.

26/08/2026

Scoop up the good vibes, wash away the dullness! ⭐️

Fiama Niacinamide Scrub is infused with the goodness of Niacinamide and gentle exfoliating beads to help remove dead skin cells, leaving your skin feeling smoother, fresher, and visibly brighter.

Looking for a scrub that gently exfoliates while helping reveal brighter, smoother-looking skin?

Discover the Fiama Niacinamide Scrub.

Available on Amazon.in, Blinkit and Nykaa.

GlowingSkin BrightSkin FiamaByITC

24/08/2026

Showers that do more than just refresh!

Turn your everyday shower into a moisturising moment with Fiama Omega 3 & Omega 6 Soaps, enriched with Omega-3, Omega-6, Japanese Hokkaido Milk, and 1/3 skin moisturizers for soft, comfortable, strengthened-looking skin. ✨

Ready to make every shower a showstopper?
Discover the Fiama Omega 3 & Omega 6 range.

Available on Amazon.in, Blinkit and Nykaa.

22/08/2026

We all have that friend who takes body care very seriously, tag em!

Fiama Papain Body Scrub, powered by 0.5% Papain Enzyme, 0.1% Caffeine, and a 13% Polishing Blend, gently exfoliates dead skin and helps smooth strawberry skin,
revealing softer, smoother, brighter-looking skin in just 2-3 uses.

A little papain, a little science, and a whole lot of joyful skincare. Because your body
care routine deserves a fun upgrade too!

Available on Amazon.in, Blinkit and Nykaa.

21/08/2026

A body care routine that’s doing the most for all of us. ✨

Fiama Japanese Hokkaido Milk 4% De-Tanning Body Wash helps reduce the appearance of tan while gently cleansing the skin, while the 3% Brightening Body Wash helps brighten the look of skin for a fresh, radiant finish.

Complete the routine with the Fiama Japanese Hokkaido Milk Niacinamide Body Scrub to exfoliate dead skin cells and help improve the appearance of dullness, or the Papain Body Scrub to gently exfoliate and help smooth the appearance of strawberry skin. ✨

Looking for a body care routine that helps de-tan, brighten, exfoliate, and smooth your skin?
Discover the Fiama Japanese Hokkaido Milk range.

Available on Amazon.in, Blinkit and Nykaa.

[ Fiama Japanese Hokkaido Milk, Brightening Body Wash, Niacinamide Scrub, Fiama Play Lab, Fiama Joyful Science, Fiama By ITC ]

19/08/2026

Moisture that your skin will love!✨

Fiama Moisturising Soap Bar is infused with Omega 3 & Omega 6 to gently cleanse while helping strengthen the skin barrier in just 8 washes. The result? Skin that feels soft, nourished, and glowing after every wash. ✨

Looking for a soap that cleanses without leaving your skin feeling dry?
Discover the Fiama Moisturising Soap range for a gentle cleansing experience with a moisturising touch.

Available on Amazon.in, Blinkit and Nykaa.

[ Fiama Japanese Hokkaido Milk, Brightening Body Wash, Niacinamide Scrub, Fiama Play Lab, Fiama Joyful Science, Fiama By ITC]

18/08/2026

No more dull skin!

Fiama Niacinamide Scrub is infused with the goodness of Niacinamide and gentle exfoliating beads to help remove dead skin cells, leaving your skin feeling smoother, fresher, and visibly
brighter.

Looking for a scrub that gently exfoliates while helping reveal
brighter, smoother-looking skin?

Discover the Fiama Niacinamide Scrub range.

Available on Amazon.in, Blinkit and Nykaa.

[ Fiama Japanese Hokkaido Milk, Brightening Body Wash, Niacinamide Scrub, Fiama Play Lab, Fiama Joyful Science, Fiama By ITC]

16/08/2026

Where science meets fun, skincare gets a little more exciting. 🧪✨

Meet the new Fiama Japanese Hokkaido Milk Papain Body Scrub, powered by Papain to gently exfoliate, help remove dead skin, and reveal smoother, brighter-looking skin in just 2–3 uses. 🍓✨

A little papain, a little science, and a whole lot of joyful skincare. Because your body care routine deserves a fun upgrade too! 💛

Available on Amazon.in and Blinkit.

15/08/2026

On the occasion of India’s 80th Independence Day, ITC presents Desh Ek Raag 3, commemorating 150 years of Vande Mataram, our National Song.

Conceived and performed by the Gurus, Musician Tutors and Shishyas of the ITC Sangeet Research Academy (ITC SRA), this soul-stirring music video brings together the rich vocal and instrumental traditions of India, nurtured and preserved by ITC SRA for nearly five decades.

Experience the enduring spirit of India through the timeless language of music.

Happy Independence Day!

(VandeMataram150, HarGharTirangxa, ITC, India80, TheITCWay, IndependenceDay, ITCSRA, )

14/08/2026

Everyone’s invited to try em out. The new range of Japanese Hokkaido Milk Bodywashes, Scrubs and Soaps.

Fiama Japanese Hokkaido Milk 4% De-Tanning Body Wash helps reduce the appearance of tan, while the 3% Brightening Body Wash helps brighten the look of skin for a radiant finish.

Pair them with the Niacinamide Body Scrub to exfoliate dead skin cells and help improve the appearance of dullness, or the Papain Body Scrub to exfoliate and help smooth the appearance of strawberry skin. ✨

Looking for a body care routine that helps de-tan, brighten, exfoliate, and smooth your skin? Discover the Fiama Japanese Hokkaido Milk range.

Available on Amazon.in and Blinkit.

[ Fiama Japanese Hokkaido Milk, Brightening Body Wash, Niacinamide Scrub, Fiama Play Lab, Fiama Joyful Science, Fiama By ITC]

12/08/2026

A shower routine that has the divas covered. ✨

Fiama Japanese Hokkaido Milk Body Washes help cleanse while reducing the appearance of tan or brightening the look of skin.

Pair with the Niacinamide Body Scrub to exfoliate dead skin cells or the Papain Body Scrub to smooth the appearance of strawberry skin. ✨

Discover the Fiama Japanese Hokkaido Milk range on Amazon.in & Blinkit.

[ Fiama Japanese Hokkaido Milk, Brightening Body Wash, Niacinamide Scrub, Fiama Play Lab, Fiama Joyful Science, Fiama By ITC]

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Website

http://www.fiama.in/

Address

ITC LIMITED, Virginia House, 37, Jawaharlal Nehru Road
Kolkata
700071

Fiama

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