Ajen.care

A coastal botanical for your body.

Known for its nourishing, restorative and soothing properties, sea buckthorn helps support skin hydration. That’s why it’s a key ingredient in our Soothing Body Lotion, helping to leave the skin feeling soft, smooth and comforted.

Sea buckthorn is a strong coastal plant that grows naturally in sandy dunes, including along the Dutch coast. Its bright orange berries are naturally rich in vitamins, antioxidants and fatty acids.

For kinder routines.

As summer gives way to autumn, our surroundings begin to shift. The days grow shorter, temperatures drop, and our rhythm changes with the season.

With big holidays behind us and daily routines back in full swing, heading toward the water or stepping outside for a moment can help us stay grounded. Nature has a way of bringing a sense of calm, even when the calendar is filling up again.

Imagery consciously created with AI, based on real-life model Soesja Leugs.

Introducing Ajen Body Lotion.

The natural next step after cleansing: nourishing yet lightweight, quick to absorb and created to leave skin feeling soft, smooth and comforted.

Made in the Netherlands with 98% ingredients of natural origin and enriched with sea buckthorn, known for its nourishing and restorative properties.

Available in Citruspeper and Wilderloof. Begin with the Starter Set: a refillable 250 ml glass bottle and a 450 ml refill pouch.

The next step in your body ritual. Let nature in.

Orders placed this weekend will be shipped after the weekend.

A softer ritual is coming.

After months of sun, water and warmer days, skin often asks for a little more care. A new step in the Ajen body care ritual is almost here: nourishing, sensory and created for everyday use.

Coming 12 September.

Open skies, sheep on the dikes and views that seem to go on forever. The Netherlands, just as we like it.

Making our way through Spain with KIANA MARIA.

We like things that remind us life didn’t always move this fast. What better way to slow down than with a summer road trip captured on analogue film.

Did you know that the Wadden Sea is a UNESCO World Heritage Site?

Twice a day, the tides reshape the Wadden Sea. Sandbanks appear and disappear, salt water and fresh water meet, and millions of migratory birds depend on this coastline as a place to rest and feed along their journey. This ever-changing landscape is one of the world’s most important wetlands and home to an extraordinary variety of life.

Along these shores lies Friesland, home of the scents and formulas of our Ajen products. Rooted in the Netherlands, inspired by nature, and made with at least 97% ingredients of natural origin.

With September around the corner, summer is slowly beginning to shift. A fitting moment to turn our attention to the landscape around us.



Imagery consciously created with AI, based on real-life model Soesja Leugs.

Italians call it ‘il dolce far niente’: the sweetness of doing nothing.

In Northern Europe, we often feel the need to be functional, even during our walks or moments outside. But mid-august, when the heather blooms and the air carries that summer feeling, might spark a different approach.

Grounding happens when you stop trying to fill the time. Putting your phone away, pulling out a chair and just sitting for a bit. Even if it’s just for five minutes.