XERJOFF

Xerjoff x Tony Iommi was the collaboration that marked the beginning of Xerjoff Blends and demonstrated what the collection is all about: creative contamination.

Legendary Black Sabbath guitarist Tony Iommi and Xerjoff founder Sergio Momo spent hours upon hours connecting, exploring and experimenting in order to merge Iommi’s inimitable musical style with the art of perfumery.

Through spicy, seductive and rebellious accents, the first result of this partnership, Tony Iommi Monkey Special, harmoniously characterises the dark sound of Iommi’s original 1964 Monkey Special guitar.

The second perfume, Tony Iommi Deified, pairs warmth with spice and leather with rose in a hypnotic scent reflective of Iommi’s powerful riffs, accompanying the wearer with its omnipresent aura.

Discover the Xerjoff x Tony Iommi collaboration on Xerjoff.com.

Excellence and innovation reign during the final days of the Xerjoff x Automobili Lamborghini pop-up in Milan.

On display is the magnificent Revuelto SV, the most powerful super sports car ever produced by Automobili Lamborghini and the pinnacle of precision engineering.

Inside the pop-up, the Brain Art experience creates tangible souvenirs of an intense sensory experience, lived authentically by you. This advanced technology takes the indescribable feelings that manifest as signals in the brain when the scent of Fierezza, Avanguardia or Perseveranza is inhaled, and translates them into abstract visual representations.

The resulting artistic rendering is a unique imprint; no two images are the same.

Visit the pop-up in piazza G*e Aulenti until 20 September.

Perfumery is an art form, a refined craft and an exploration of the olfactory realm.

The perfume masterclasses at the Xerjoff x Automobili Lamborghini pop-up in Milan offer the chance to dive deeper into the fascinating world of perfumery and broaden your olfactory horizons.

Visit the pop-up in piazza G*e Aulenti until 20 September.

Step inside the Xerjoff x Automobili Lamborghini pop-up in Milan and discover the collaboration.

The three perfumes born from this union of Italian excellence — Fierezza, Avanguardia and Perseveranza — are ready and waiting to be experienced, while a host of activities over the course of the week invite visitors to get closer to the craft of perfumery.

Visit the pop-up in piazza G*e Aulenti until 20 September.

At Monterey Car week, the Xerjoff x Automobili Lamborghini collaboration provided an exhilarating olfactory element to a celebration of automotive excellence.

Three interconnected perfumes. Two icons of Italian craftsmanship. One shared vision.

Photo 1, 2, 7, 13: Jamey Price.

Monterey Car Week is one of the most important events on the calendar for Lamborghini, where each year it unveils its latest masterpieces of performance, design and innovation.

This year, alongside the new Revuelto SV, the Xerjoff x Automobili Lamborghini perfume collaboration was presented to an American audience for the first time, marking the occasion of its official US launch.

The three scents born from this union of excellence — Fierezza, Avanguardia and Perseveranza — harness the evocative power of perfume and represent Italian design and creativity at their finest.

First photo: Jamey Price