Jessica Brown I Beauty & Cosmetics

As the co-owner who initially pushed back on "wasting WiFi bandwidth on selfies," I owe my team an apology—and a bonus.

Last Tuesday, a client filmed her product and blowout in our mirror cam in kikuyu dialect.

Didn't force her. Didn't script her. She just said in Sheng: "Boss, look how I'm glowing—this is why I skipped work today 😂"

That clip hit 89K views.

We got 11 new bookings from her followers that week.
All from one tap.

I used to think Gen Z was "hard to please."
Truth? They're easy to respect.

Give them control → they give you trust.
Speak their language → they bring their tribe.
Stop harvesting data → they share willingly.

My biggest lesson:
Stop building funnels.
Start building moments worth sharing.

Proud to build alongside visionaries who see culture—not just customers.