It’S SKIN

We express our sincere condolences to the people of Turkey in the wake of the devastating earthquake.

what's your main skin concern?
it's ok. there's a serum for all of them!
get ready for some intensive care!

Power 10 Formula LI Jelly Pad
*refrigerate to double the cooling effect
*put on cheeks, forehead, burns, redness, flaky skin

Do you have a separate skincare routine for the morning and night?
Morning - light weight to put under makeup - LI Soothing Gel Cream
Night - rich and nourshing - LI Cream

the perfect skincare routine to soothe the skin!
LI Jelly Pad --> LI Serum --> LI Cream
for those struggling with , , .

Cleansers shouldn't leave your skin feeling stripped and tight! Try the Power 10 Formula LI Cleansing Foam that balances the pH of your skin and cleanses out the gunk!

Power 10 Formula LI Cream
wound healing properties? check
skin barrier protection? check
moisturizing? check
acne scar fading? check
try it for yourself if you don't believe us.

Have you tried a Pad Toner before? The New Hot-Item in K-Beauty
- Functional Toner Pads that work like a mask and spot treatment.
- the size is perfect to put on your cheeks or any burns/redness
- put it in the fridge for that extra cooling effect :)

sometimes, creams can be a bit heavy for oily skin or even on hotter days. That's when the Power 10 Formula LI Soothing Gel Cream comes in!
Use it as a day cream, hydrating makeup primer and your skin will thank you later!

"Cera Guard" your Skin Barrier with this Power 10 Formula VB Effector!
rich rich texture with panthenol and ceraguard water to lock the hydration in!
the perfect bodyguard for your skin.

the struggle of applying makeup over uneven texture?
yes. we feel you. and that's why Power 10 Formula AD YE is here to solve it.
with 95% lactobacillus ferment, this serum helps refine skin texture for that smooth finish.

Protect your youth with the Power 10 Formula AD Q10.
The Jeju Carrot Extract, Enzymes, and Retinol with its anti-wrinkle properties will keep your skin away from fine lines and wrinkles.
TURN BACK THE TIME.