Selfnamed

The beauty industry is already preparing for its next influential customer group: Gen Alpha ✨

Born fully immersed in social media and creator culture, they’re already shaping how products are developed and marketed. Skincare awareness starts earlier than ever, driven by TikTok, YouTube, and creator communities not traditional ads.

For them, skincare isn’t just problem-solving. It’s self-expression, entertainment, and digital identity.

The behaviors forming now will define the category for years. Is Gen Alpha on your radar yet?

Reqd the full breakdown on our blog! Link in bio 🔗

🌱 If you’re building a skincare product today, one question comes up almost immediately – should you go natural, or synthetic?

It sounds like a simple choice. It isn’t.

The real question isn’t natural vs synthetic ingredients in cosmetics. It’s understanding what each one actually does, and how to use it well.

Full breakdown on our blog - link in bio 🔗

Here’s the thing, only a handful of beauty brands actually take off. The rest fade out before they ever really land.

But the good news is that every successful makeup brand that does make it leaves clues behind. 🕵🏽 And if you know what to look for, you can piece together what works and create something just as compelling (if not better).

🤫 Think of this as your insider guide. We’re unpacking what the best makeup brands are doing right and how you can apply those insights to your own brand and strategy.

🔗 Full breakdown on the blog!

Your logo is your first impression. Your vibe. Your “add to cart or scroll past” moment. 👁️👄👁️

And the truth - the first impressions happen in about 50 milliseconds. Barely enough time to blink, but more than enough to judge your design.

We broke down 8 of the most iconic makeup brand logos and what makes them actually work.

Swipe to see what you can steal. 👉
Full breakdown on our blog, link in bio 🔗

Have you ever launched a product you knew was good… but it just didn’t sell the way you expected? This webinar might show you why.

We’re hosting a live webinar with Anete Vabule, Selfnamed’s CEO, to talk about one of the most overlooked (and most important) parts of building a beauty brand: product positioning. Plus, we’ll dive into what’s happening in the beauty industry right now – and what you should be paying attention to.

What you’ll learn:
👉 Why products fail without clear positioning
👉 How to define what makes your product stand out
👉 The most common positioning mistakes
👉 Current beauty trends shaping the market

Date: May 13th
Time: 1 PM EDT / 10 AM PST / 7 PM CET
Format: Live webinar (free to attend)

Secure your spot:
https://us06web.zoom.us/webinar/register/WN_cy-s0ZmCS8OXTjXEnQwPiw

💫 Swipe right on better skin

Whether you swipe left or right, you won’t be disappointed. 😉

Meet your customer’s new perfect match – the CC Cream Ceramide Stick! The new everyday essential for effortless, natural-looking skin.

The tone-correcting, on-the-go essential minimizes the appearance of blemishes, redness, and pores. Swipe, blend – done.

It’s an easy sell for those who want:

🌞 Quick morning routines

🏃🏻‍♀️ On-the-go touch-ups

✨ Polished-looking skin in seconds

Add it to your store now: https://www.selfnamed.com/en/private-label-products/face-care?ids=114,117

Every celebrity brand on this list started with the same thing: a gap in the market, a specific customer, and a reason to exist.

The ones that lasted - Fenty, Rare Beauty, Rhode - had a point of view and knew exactly who they were talking to before they made a single product.

And that’s the same logic you can build with.

🔗 Read the full breakdown on the blog: https://www.blog.selfnamed.com/business/10-celebrity-skincare-brands-for-inspiration?rq=celebrity