L'Oréal Group
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L’Oréal, world leader in beauty: makeup, cosmetics, haircare, perfume L’Oréal, world leader in beauty: makeup, skin care, cosmetics, haircare, perfume
An iconic product. A new chapter. 👀
Kérastase elixir is now ready for a second, third and many more lives - thanks to its refillable packaging.
Made with recycled glass and plastic, too - because a new haircare chapter doesn’t need to mean starting from scratch. 😉
JOIN THE REFILL MOVEMENT. ♻️
The bottle stays. Only the fragrance runs out. 👇
And when it does, you simply refill it. The system automatically stops once the bottle is full. 🙃
Easy to use, convenient every day. Instead of reaching for a brand-new bottle, you keep using the one you already have.
And there’s another benefit: you’re not only saving glass. A refillable bottle can also mean spending less on your next purchase. 💸
JOIN THE REFILL MOVEMENT. ♻️
One pouch. Two brands. No shortcuts. 😎
Refill packs for La Roche-Posay were already on the market. The challenge was to create a format that would also work for CeraVe - not by simply copying an existing solution, but by developing one tailored to both brands. 🧴
That meant focusing on everything you don’t see in the finished pack: materials, suppliers, seal integrity and how the pouch performs during production. ⚙️
The result? One format that doesn’t try to be one-size-fits-all.
It simply works for both. ✅
JOIN THE REFILL MOVEMENT. ♻️
📣 A new eco-friendly addition to your beauty routine? Refill. ♻️
Back for the second time - and bigger than ever. 😎 Kérastase, L'Oréal Professionnel and Redken returned to . This year, together with Lancôme, they showed that circular thinking doesn’t stop at fashion - it has a place in beauty, too. 🔝
In the dedicated beauty zone, guests could discover refill solutions, experience a K-SCAN hair analysis by Kérastase and try Lancôme Beauty Tech diagnostics. Behind the scenes, LUXE makeup artists and L’Oréal Professionnel hairstylists created the looks for the final gala. 💫
500+ guests, a finale in the heart of Warsaw and fashion created with circularity in mind. 🎥 Take a look behind the scenes!
07/08/2026
🤰 Is it safe to sunbathe during pregnancy?
It’s one of those questions that doesn’t have a simple yes-or-no answer.
Pregnancy doesn’t mean spending the entire summer in the shade. It does, however, mean being a little more mindful in the sun and taking into account your stage of pregnancy, how you feel, your overall health, and your doctor’s advice.
☀️ In the first part of our summer series, we’ve gathered the key sun-safety tips for mums-to-be. Before heading to the beach or setting off on a longer walk, swipe through the carousel.
➡️ https://www.laroche-posay.pl/article/opalanie-w-ciazy
💇♀️ Straight, curly, wavy. Fine, thick, dry, frizz-prone, colour-treated…
Every type of hair is different. And so is every scalp.
That’s why the future of is not about one solution for everyone, but about gaining a deeper understanding of individual needs - from hair structure to scalp condition. 👀
At VivaTech 2026, we showed how technology can bring greater precision to hair care by helping us analyse, diagnose, and test solutions before they even reach the physical trial stage.
What does that look like in practice?
👉 Hair Digital Twin creates a 3D digital model of the hair, supporting earlier and more precise formula testing.
👉 K-SCAN by Kérastase uses a 4K camera, AI, and 3 Lights technology to support in-salon diagnosis and track the results of hair care routines.
Less guesswork. More personalisation. And brought to life. 😎
24/07/2026
📊 According to the WHO, up to 4 in 5 cases of skin cancer could potentially be prevented with proper protection from UV radiation. ☝️
And yet, one of the online trends of 2025 was… sunburn. 🤯
The 👉 burn lines 👈 trend involved deliberately creating patterns on the skin through UV exposure. For the algorithm? Engaging content. For dermatologists? A serious cause for concern.
In response, La Roche-Posay, a brand from our Group, launched the campaign to remind people that UV radiation does not distinguish between a trend and everyday exposure. Every instance of excessive exposure puts real strain on the skin.
Although the campaign launched in 2025, its message remains just as relevant today. Because social media forgets quickly. Skin does not. 🧴
That is why, over the coming weeks, we will be taking a closer look at this topic - sun protection, the facts, and healthy habits. ☀️🧴
Stay with us and follow for more! 👀
This isn’t the end of the product.
It’s the moment you decide to keep it with you for longer. 😏
Why buy a brand-new pack when you can simply refill the one you already have? 💚 You keep using what you know and love, while reducing packaging waste - without compromising on quality.
We’re expanding with our biggest refill campaign to date, bringing together 4 divisions, 13 brands and close to 100 products in HUB Poland-Baltics. By 2030, we aim to reduce packaging use by 20%. Every refill is a step in the right direction.
♻️ Less packaging. Less waste. The same results. A lower cost.
10/07/2026
At L’Oréal, we believe that creating the beauty that moves the world begins with making a real and positive impact on the communities around us. 🌍
Once again, our Poland & Baltics Hub came together for our annual Citizen Day, showing that solidarity and giving back are deeply rooted in our DNA. 🤝❤️
This year, our passionate teams across 4 countries and 9 locations stepped away from their daily business responsibilities to deliver more than 15 meaningful projects supporting local communities and protecting the environment. 🌱💚
The collective impact across our Hub was truly remarkable, all thanks to our incredible employees, who rolled up their sleeves and brought their energy, dedication and care to every initiative: 💪
🩸 We helped save lives by organizing vital blood donation drives directly in our offices.
🌳 We supported biodiversity by planting trees and shrubs and building eco-friendly protective fencing in local parks.
💇♀️ We brought joy and care to seniors through professional hairdressing services, moments of relaxation and the transformation of gardens around care facilities.
🧸 We supported children in need through sports activities, creative workshops and a special donation drive, providing essential supplies for 26 young children from a pre-adoption care center.
This incredible wave of solidarity would not have been possible without the commitment of our outstanding Project Leaders, who coordinated the complex logistics, and every volunteer who chose to share their time, energy and heart with others. 🙌❤️
Seeing your genuine dedication, the smiles on your faces and the gratitude in the eyes of those we supported was the greatest gift we could have shared. Thank you for helping make the world a better place and for doing it with so much heart! 💖
03/07/2026
This is what victory smells like. 🏆
Team Aromix from Vilniaus universitetas / Vilnius University - Rusnė Tabokaitė, Egmontas Taraila and Skaistė Vytuvytė - won the regional final of L’Oréal Brandstorm 2026 Poland & Baltics Hub with a concept for a technology that recognizes scents, identifies their notes and helps translate them into a more personalized perfume choice.
Less testing every fragrance one by one.
Less guessing.
More technology that helps you find the right scent before your nose and wrist get tired. 😉
After their win in Warsaw, Team Aromix represented the Poland & Baltics Hub at the global final in Paris, 🇫🇷 where the best teams from around the world came together. 🌍
The global title went to Team Three Notes - Britney, Christine and Louisa - for Prada Capture, a concept for dissolvable, biodegradable and alcohol-free fragrance sheets. Congratulations! 👏
A big round of applause for Team Aromix for representing our region so strongly. And congratulations to all the finalists: The Alchemists (SGH Warsaw School of Economics), Shrimps, ANCORÆ, Borderless (Vilniaus universitetas / Vilnius University), Radiance (Akademia Leona Koźmińskiego - Kozminski University), Scently (SGH Warsaw School of Economics) and Wuzeciki (Uniwersytet Warszawski). 👏
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