Gio.Batta Delia - 1901

Two successful centuries – Herend 200
23. World War II – Thanks to Gulden, production did not stop

We have arrived at the most disastrous years in history. During World War II, European industry and culture laid in ruins, and the production of luxury goods seemed understandably unnecessary to many. However, the Herend Porcelain Manufactory survived, and this was largely due to one man, Dr. Gyula Gulden.
The head of the Manufactory believed that saving art and expertise was a national duty. By using his network of connections and strategic sense, he managed to ensure that the company maintained its relative independence. As people of today, we cannot be grateful to him enough! It’s no coincidence that a bust commemorates him in the courtyard of the Manufactory. While other factories were obliged to war production, Herend largely remained faithful to porcelain art. Gulden succeeded in getting manufactory workers exempted from certain frontline duties, arguing for their irreplaceable expertise. Moreover, the Manufactory was not only a place of work, but also a place of protection. Gulden’s humanity is demonstrated by the fact that he tried to protect his employees from political and wartime persecution even in the most difficult times.
His extensive international connections helped to prevent the Manufactory from becoming completely isolated. Although raw material shortages and the threat of bombing were daily, the fire in the kilns, even though more sparsely, continued to burn. During this period, maintaining production was not about profit, but about continuity. Gulden knew that once the fire went out and the craftsmen dispersed, the expertise built up since the 19th century could be lost forever.

Horse-herd: 05888000C

Variations for coffee break

In the 19th century, coffee and tea sets were the most important objects of salon life. Herend knew even then: coffee is not just a drink, but a ceremony. Now, 200 years old, we can see and confess that although the world has accelerated, the perfection of porcelain and the aroma of coffee radiate the same tranquillity... One thing has changed: the product range. So today, the dear customers can decide that, for example, if they reach for a Victoria-patterned cup, they will smuggle a little royal elegance into the afternoon. If they choose the Rothschild birds, they will feel close to nature. And if they prefer a modern, innovative pattern, they will get energy for the city’s hustle and bustle. A cavalcade of colours, forms and patterns, but all perfect for 200 years now!

Did you know...

Contrasts

200 years of history.
200 years of forms and patterns.
Rothschild pattern. Then and Now!

Saucer: 00735100RO-4, Mocha cup: 00735200RO-4 EUR 170.00
Mug for hot beverage: 00904000MX1-PT-1 EUR 220.00
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