GRUFF

Official brand page of Gruff - organic, natural, grooming products for men. Made in New Zealand from locally sourced ingredients. Soap and grooming for men.

Our range is 100% organic, not tested on animals and uses natural oils, ingredients and fragrances. Get clean, smell good and take on the world. Simple.

20/04/2026

ANZAC WEEKEND BUNDLE $35
Get yourself a Slab, Shampoo and Scrub for only 35$! Message us to order!

20/03/2026

Gruff is back!!
We are bringing Gruff back to the market by taking on Nathan’s business ‘Gruff’. As Nathan’s son and close friend we will be continuing the organic high quality soap ‘Gruff’. This is a year 13 Enterprise project at Taupō Nui A Tia school and we are determined to taking the business to the next level.
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14/07/2025

Here's a chance to help us fundraise for Cure Kids!

You can go to https://fiji500.curekids.org.nz/joannaandnathan and donate now.

And, for a limited time, we're selling selected items from the amazing Gruff product range on trademe, with all monies going to Cure Kids.

Check these out:

https://www.trademe.co.nz/health-beauty/hair-care-products/shampoo/auction-5416924149.htm

https://www.trademe.co.nz/health-beauty/bath-shower/soaps/auction-5416920529.htm

22/10/2019

Last orders // With fathers day only days away, we're loving what at friends at are doing! Head over to their 'gram for more ideas for Dads 🐐👍💯

22/10/2019

Keeping it smooth // A good shave is one of the most important things in life - like a good nights sleep or a good night out. Luckily we've got the tools to get the most out of your shaving routine 🐐👍💯
@ Auckland, New Zealand

07/05/2019

It's giveaway week! To celebrate our new bundles, we've decided to give away an Everyday Bar Bundle and a One Stop Shave bundle to one lucky guy or gal! For your chance to win, all you have to do is:

1. Follow Gruffsoap
2. Like this post
3. Tag a friend who you think would benefit from getting a Gruff upgrade

We'll be drawing the winner at random from anyone who has liked or been tagged in the post. You can enter as many times as you like and we'll draw the winner next Friday! 🐏👍💯

13/03/2019

So solid 👊👊 // Our new favourite bar is freshly out of the press and ready to roll. The Gruff Solid Shampoo is our go to for getting hair moisturized and getting rid of any gunk. The dark colour is from the key ingredient - activated charcoal - which strips any nastiness, and we've got argon oil to add moisture back in. These little beauties will be up in our site tomorrow 🐐👍💯
@ Auckland, New Zealand