Alle Ana NZ

Two years ago today I hit publish with absolutely no idea what I was doing.

I didn't have a plan. I didn't know anything about running a business. All I knew was what it felt like to arrive at hospital in labour and realise I wasn't ready, and I didn't want another mum to feel that.

That's it. That was the whole reason.

Since then I've learned everything the hard way. How to take a product photos. How to write a product page. How to be brave enough to put my face on the internet and hope somebody cares. Some days I have wondered what on earth I'm doing. And then a message comes in from a mum telling me her bag got her through her labour and her birth, and I remember exactly why I started.

Getting to be a small part of your birth stories is the greatest joy this has brought me. I don't take it lightly, not for a second.

To all of you who have been on this journey with me, and the small businesses from all over the country who have cheered me on, thank you. I mean it!!! Xx

This message made my whole week 🥹

When I started Alle Ana, it was because I turned up at hospital in labour completely unprepared. No one tells you how much you actually need, and figuring it out at 36 weeks pregnant while running around five different stores is nobody's idea of fun.

So every time a mama tells me her bag is packed and she can finally relax, that is the whole reason this store exists.

Labour and postpartum essentials, all in one place, packed with love right here in Auckland.

Bag ready. Baby girl on the way. That is the goal 💕

Come pack an order with me 📦💕

Hand packed in Auckland, sent with love. One less thing on your to do list before baby arrives.

✨ Meet our newest member of the Alle Ana family, the Birth Affirmation Tumbler.

Your new birth bag bestie.

Filled with gentle birth affirmations to remind you of your strength, your body and the incredible journey you are on.

And why a tumbler for labour? 💧 Staying hydrated is so important, and having a tumbler with a straw means you can easily take little sips without needing to sit up or stop what you are doing, especially when you are in the middle of a contraction or focusing on your breathing.

A little something practical, beautiful and encouraging to have right by your side throughout labour. 🎀

Designed by me and handmade in NZ by HanMade ✿ Glass & Acrylic Tumblers.

Available now at your NZ hospital bag store, Alle Ana ✨

Something new is landing Monday, mamas 🎀

Hint: it belongs in your hospital bag AND on your bedside table... any guesses? 👇

This is what those first days should look like. Just you and your baby 🩷

Not you sending your partner out for the things you forgot. Not you wishing you packed better. Everything you need for hospital, sorted in one place before baby arrives.

Hand-packed in Auckland and delivered before your big day.

No 5-store scavenger hunt. No 3am "did I forget something" panic. Just everything you actually need, packed and ready when baby decides it's time 🌸

True story mama.

I was 8 months pregnant and so exhausted, I gave up on packing my hospital bag altogether. Showed up completely unprepared and completely overwhelmed.
That day is why Alle Ana exists - everything you actually need, already packed. Don't make the same mistake I did. 📦🩷