Bloss Gel
New Zealand's premium gel polish brand. Used by DIYers & professionals. Gel kits, polish & tools 🖤
Premium gel polish & gel kits!
- vegan
- cruelty-free
- toxin-free
- NZ owned & operated
- fast shipping
- rubber bases
- builder gels
- 130+ colours
19/08/2026
New packaging for our Builder Gel in a Jar 🖤
16/08/2026
‘Bright White’ sure is BRIGHT 🤍 We added a hint of blue into this colour to make it POP, and I reckon it does the trick 🙌🏼
08/08/2026
Proud to have supported the UC Women In Business event by donating some Bloss goodies for the goodie bags 🤍✨ …because one day I was just a girl at uni who decided to start a little nail business, with absolutely NO idea where it would take me! 💅🏼
02/08/2026
A moment for the nails (builder gel in a jar Milky Pink 03) while I got my dog Rīwai ready for his photoshoot 🐶
02/08/2026
✨ 4 NEW Ultra Fine Magnetic Cat Eye Gel Shades have landed! ✨
Create the viral glass nails effect with our newest ultra-fine magnetic cat eye gels. The super-fine shimmer gives your nails an incredible glass-like finish that’s mesmerising from every angle.
Pro tip: Use the Silver shade (slide 2) over any of your existing gel colours to instantly transform them into a stunning cat eye manicure. One shade, endless possibilities!
Which one is your favourite? ✨
01/08/2026
Hard Gel keeps my nails ULTRA strong and lets me grow out my natural nails. It honestly feels like having an acrylic overlay. It can be a little trickier to apply during these winter months, as the colder temperatures make the gel thicker. My tip is to warm your Hard Gel beside the fire for a few minutes before applying and it’ll glide on beautifully.
Pictured: Builder Gel in a Jar – Milky Pink #03, available in both Regular Formula and HEMA & TPO Free formula
23/07/2026
SURPRISE… we now have 22 coloured rubber bases as part of our permanent range!
After spending the last wee while trialling loadsss of different shades, I’ve narrowed it down to my favourite 22 core colours that I know you’ll love too.
Some exciting new additions include:
✨ Shimmer Rubber Base – a holographic, rainbow-reflective rubber base that can be layered over any colour to add the prettiest shimmer.
✨ Sparkle Rubber Base – perfect for adding a classic sparkle over any shade.
♥️ Red Rubber Base – because every collection needs the perfect red.
🤎 Tortoise Rubber Base – specially designed as the perfect base for creating stunning tortoiseshell nails.
🤍 Milky White Rubber Base – a softer, milkier alternative to our much-loved White Rubber Base.
Even better? Many of these new shades are also available in our HEMA & TPO FREE formula, giving you even more options.
Which shade are you adding to your collection first? 👀🖤
08/07/2026
Our Milky White Builder Gel (in a jar) is our strongest builder gel yet 🤍
Now available in both our Regular Formula (original formula) and HEMA & TPO FREE, so you can choose the option that works best for you 💪🏼 Nails by riley 😽
06/07/2026
Your reviews mean the WORLD to me 🖤🖤🖤 + earn loyalty points for every verified review
06/07/2026
‘SAPPHIRE’ colour snapped by our day 1 thirza 💙💙💙
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Christchurch